THE ESSENCE OF POLITICAL COMMUNICATION IN STATE ADMINISTRATION

The development of the institutions of the democratic state and civil society puts creating a modern and fair system of administration on today's agenda. After all, the processes taking place in society's life require the reformation of state administration and thus the creation of functions such as decentralization of power, public control of the links and levels of power, and restraint of each other. From this point of view, the process of institutionalization comprises optimal implementation of the activities of civil society institutions, based on these aspects, the research critically analyzes the relations between the state and society in the country, and based on a comparative study of the experience of the developed countries of the world, suggests proposals for the development of political communication.