BARQAROR IQTISODIY OʻSISH ORQALI AHOLI
TURMUSH FAROVONLIGINI OSHIRISH MASALALARI
24-may 2024-yil
492
IMPROVEMENT OF THE ENTERPRISE'S INNOVATIVE
MANAGEMENT SYSTEM BASED ON STRATEGIC MANAGEMENT
Yuldasheva Kamola Miraliyevna
Tashkent State University of Economics,
PhD student
Abstract:
The article discusses the methods of innovative development of
construction material production enterprises, the prospects and stages of
developing innovative strategies.
Key words:
innovative activity, innovative development, innovative
projects, innovation effectiveness, innovation management.
For the economic development of the real sector of the national economy,
a cluster approach is used, which allows connecting the interests of enterprises,
state bodies, science and education into a single entity. At the same time,
enterprises will have opportunities to ensure competitiveness within the
framework of the production of innovative products, expand the geography of
sales, increase the volume of production and export, create new demanding jobs,
and obtain financial, labor and material resources. This approach can be used in
the construction materials industry, which is currently considered as one of the
elements of the construction cluster, not as an independent system with its own
characteristics, features and development characteristics.
The need to organize an innovation management system activity of the
company is present in actively developing enterprises, enterprises with a number
of innovative areas in their activities, multi-structural and branched enterprises
(having branches, remote divisions, etc.). The traditional idea of the
management system is changing in the conditions of an innovation-oriented
market economy, which requires a transition from operational management to a
system of strategic management of innovation activities due to new economic
conditions. The strategic nature of innovation management is confirmed by the
fact that when considering innovation, the company is always focused on the
long term and takes into account the dynamism of the environment, thus there is
a relationship between strategic management and innovation management. A
feature of strategic management of innovation activities is the focus on
achieving the intended short-term and long-term goals and results of the
company, creating conditions for innovative development, an increased level of
competition and risky activities. The basis for the strategic management of the
company's innovative activities is the innovative development strategy.
Based on the above, we have developed a mechanism for forming the
innovative potential of construction materials industry enterprises (Fig. 1).
BARQAROR IQTISODIY OʻSISH ORQALI AHOLI
TURMUSH FAROVONLIGINI OSHIRISH MASALALARI
24-may 2024-yil
493
The formation of an innovative development strategy is a systemic
process that allows, on the basis of strategic thinking, to analyze the content of
the conditions in which innovative activities are carried out, determine the
mission, strategic innovative goals and objectives, identify the main directions
of innovative development while maximizing the use of all possible resources
and minimizing the impact of emerging ones.
With the help of a correctly chosen and effective strategy for the
innovative development of a company, it is possible to determine the current
level of innovative potential of the analyzed company and facilitate adaptation
in the conditions
changing both internal and external environments, which will lead to
ensuring the economic sustainability of its structural divisions.
The company's innovative development strategy should be based on the
company's overall development strategy. According to the general development
strategy of the enterprise, it includes the following main sections:
- summary;
– characteristics of the enterprise;
– marketing strategy;
– strategy for using the competitive advantages of the enterprise;
BARQAROR IQTISODIY OʻSISH ORQALI AHOLI
TURMUSH FAROVONLIGINI OSHIRISH MASALALARI
24-may 2024-yil
494
– strategy for updating the product range;
– production development strategy;
– strategy for providing production with resources;
– strategic financial plan of the enterprise;
– strategy for the international activities of the enterprise;
– management development strategy;
– investment strategy;
– innovation strategy;
– organizing the implementation of the enterprise strategy;
– strategy for implementing an e-commerce system;
– bankruptcy prevention strategy;
– behavioral strategy for business process reengineering;
– applications.
Developing an innovation strategy for the long term is the initial stage of
managing the innovation activities of any company. Subsequently, the
company's innovative development strategy must be periodically adjusted
depending on dynamic changes in environmental conditions, the functioning and
development of the company.
The development of a company's innovative development strategy and its
individual structural elements is the initial stage of the company's innovation
management system. Thus, the strategy of innovative development of a
company is understood as a new tool or method of achieving the formulated
strategic innovative goals, which is oriented towards the continuous
development of the company, the introduction of innovations in various forms
and areas of activity. A clearly developed and implemented strategy can
significantly increase the market value of a company. It has been determined
that the strategy of innovative development must be subject to certain
adjustments in accordance with the dynamics of changes in environmental
conditions and the characteristics of the company’s functioning in it, and in
conditions of organizational crises, revolutionary internal changes can occur,
bringing it to a new level of development. The presence of risks in innovation
activities hinders the success of its implementation; it is also necessary to
determine the organizational, economic, motivational and institutional
subsystems for the effective implementation of the strategy. This leads to even
closer attention to the innovation management system. Consequently, further
justification for an effective company's innovation management system should
be taken into account with an emphasis on its integration with the strategic
management process to ensure the achievement of the company's strategic
innovation goals, as well as the most prompt identification and prevention of
risks arising on the strategic horizon.
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