Volume 04 Issue 06-2024
72
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
04
ISSUE
06
P
AGES
:
72-75
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
ABSTRACT
This article focuses on issues aimed at forming the image of the territory of Uzbekistan, the classification and structure
of the image. World experience in shaping the image of regions is studied and compared with foreign trends. Today,
attention is paid to the issues of Uzbek image formation at the world level.
KEYWORDS
Image of territories, region, territory, marketing strategy, PR technology.
INTRODUCTION
The present-day image of the concept is being used in
different aspects. The image formation of a number of
factors are there. Image is a broad concept and its
structure relies on in different methods. In fact, Politics
of Uzbekistan, adopting of the decisions and also the
state of leaders of the communications to organize
clearly in official visits lead to development of image.
The image doesn't just form and appear. It has been
forming and improving since historical processes.
Before the creating of the image, you need to know
what it is. In the forming of the image is created bases
on historical individuals, regions, location, natural
landscape rather than different visions.
Literature review
The concept of “the territory of the image” is
expressed as the main category of the territorial
marketing
theory. “The territory of the image” to
Research Article
PRINCIPLES, TYPES AND TASKS OF FORMING THE IMAGE OF REGIONS
Submission Date:
June 09, 2024,
Accepted Date:
June 14, 2024,
Published Date:
June 19, 2024
Crossref doi
https://doi.org/10.37547/ajps/Volume04Issue06-16
Qahhorova O‘g‘iloy Norchayevna
Uzbekistan journalism and mass communications University, To‘g‘on and Qudrat Ernazarovspublic relations
on behalf of teacher of the department, Uzbekistan
Journal
Website:
https://theusajournals.
com/index.php/ajps
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Volume 04 Issue 06-2024
73
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
04
ISSUE
06
P
AGES
:
72-75
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
scientific and theoretical aspects of a number of
factors, including: in the research of Yakovlev.M. V,
Vajenina I. S, Vizgalov D, Belyakov.S.A , Blinov A.O ,
Duritsina.R.F , Litvinova , V. V., Kotlet F, Pankruxin A.P.
are expressed
widely. “The territory of an image” the
territory’s social and economic development to more
accelerate, the population of the level of living increase
and innovative economy formation in the process of
that most important factor, as it is regarded. By
Pankruxin A.P. image of the area in exactly that of
territory of the condition of the reporter as consider.
Yashina Ye.Z. suggests that the "image of the region"
should be considered as an important strategic tool in
the socio-economic development of the region, in
which attention is paid to the fact that the object is
viewed from a positive point of view by the subject
Shabunin A.S. presents general conclusions based on
the results of various studies, including: the ability of
the territory to leave an impression, the availability of
information on the territory and the ability to appear
feelings. From the point of view, "territorial image" is
the image of the country, city, region or district formed
by residents, tourists and investors. According to the
modern views of marketing, the image of the region is
a factor of increasing the competitiveness of subjects
of economic and political activities in the region.
RESULTS
Image (English image - image, image) is a specific
synthetic image that arises in people's minds in relation
to a specific person, organization or other social object,
embodies information about the perceived object and
encourages social behavior.
Types of image: it is appropriate to distinguish
between corporate image (the image of a company,
firm, enterprise, institution, political party, public
organization, etc.) and individual image (the image of
individuals such as a politician, businessman, artist,
leader, leader of a social movement). In both cases,
that is, in relation to the organization, and in relation to
the individual (person), there is an external and
internal image. The external image of the organization
is the image and imagination that is formed about it in
the environment surrounding it, in the minds of the
customers, consumers, rivals, authorities, mass media,
and the public. The external image of an individual
consists of verbal, visual, moral, aesthetic methods of
expression and various forms of behavior, and people
who come into contact with him directly or indirectly
are the subjects of this image.
The English scientist F. Jevkins, who is a supporter of
the functional approach to the issue of image, offers
the following types of image:
1. A mirror image is an image that is inherent in our
perception of ourselves
2. The current image is the image that is characteristic
of the outsider's view
Volume 04 Issue 06-2024
74
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
04
ISSUE
06
P
AGES
:
72-75
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
3. An acceptable image is an image that reflects what
a person is striving for
4. Corporate image is the image of the organization as
a whole, not some departments of the organization or
its work results
5. A plural image is an image that occurs when there
are several independent structures instead of a single
corporation.
Also, the concept of regional image is widely
emphasized in the literature. The image of regions has
always become a relevant and necessary concept. The
historical point of view is also important in its
formation. Regions are divided into 3 stages when
creating an image.
Controlled process of regional image formation: this
process is also studied at different levels. It is divided
into political process, social process, communicative
process, cultural and work processes.
The uncontrolled process of forming the image of
regions: this process includes geographic, natural
climatic conditions;
Partially controlled processes of regional image
formation;
Economic processes; Audit of workforce, financial and
production resources; target audience segmentation;
management of the formation process; promote the
image; including image distribution. Uzbekistan is
considered one of the new and young countries in the
formation of the image of the regions. It is of great
importance in presenting the image of Uzbekistan to
the world. We have been implementing this process
using PR technologies and using various tools.
Uzbekistan has little experience in shaping the image
of the region. However, it is of great importance to
political and social processes. The geographical
process is also very important. The formation of the
image of Uzbekistan is very important in this regard. It
is necessary to make sufficient use of this opportunity.
For example, if we look at the cross-section of regions,
Kashkadarya region, in general, is divided into river and
mountain and desert regions with favorable location in
the first place. The area of the region is 28.6 thousand
km², the population is 3,408,300 people (3rd place)
(2022), it has 14 districts. Each of these districts has its
own nature, regions, and traditions.
Kitab district is distinguished by its "Varganza
pomegranates", "national traditions" and "historical
monuments". The historical observatory located in
this area has been surprising the world community. It
should be said that the mountain range connecting
Kitab and Samarkand is distinguished by its nature,
coolness, height and beauty. This place is also
important in shaping the image of Uzbekistan.If it is
used and directed correctly, it can become a very
useful place for the image. The city of Shahrisabz is
Volume 04 Issue 06-2024
75
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
04
ISSUE
06
P
AGES
:
72-75
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
also of great importance with its nature, historical
monuments, and historical figures. Handicraft
products are also of great importance in improving the
image of Uzbekistan. The city of Shahrisabz is
important because it has the Aksaroy complex in the
first place. It is distinguished from other districts by
the large flow of millions of tourists every year. It can
increase the flow of tourists if it presents handicraft
products at low and affordable prices. Only
salespeople know the language, lack of culture can
reduce the number of tourists. In addition to the city
of Shahrisabz, there is a tourist resort of Miraki in this
district. This place has become a place of recreation
especially for domestic and foreign tourists in summer.
The climate is clean, and it is important because of its
location in the mountain ranges.
In terms of tourism, it has become a holiday destination
for residents of the region and neighboring regions,
but various wastes have increased in these places
under the influence of the human factor.
CONCLUSION
There should be different approaches to forming the
image of regions. Regional infrastructure, the
discovery of innovative technologies, and location are
also of great importance. It would be expedient to
create logos, slogans, and tourism centers of each
region, not only itself, but also each district. It is
necessary to create facilities for tourists in order to
create an image in the region. We do not have enough
conditions for tourists and ordinary citizens. This
causes the image to drop.
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