Volume 04 Issue 09-2024
64
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
04
ISSUE
09
P
AGES
:
64-69
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
ABSTRACT
The article talks about the use of clichés in newspapers and magazines and their influence on the article's content.
Examples prove the information.
KEYWORDS
Cliché, illustration, certain word combinations, particular moving word.
INTRODUCTION
In all areas of the media, some stereotypes are
characteristic of style, words, sentences, and texts
(Lijun Guo, 2014). Naturally, some do not have such
sentences. It is essential to pay attention to each word
and use synonyms and polysemantic words to ensure
the uniqueness of the media text (Cuddy A. and et al.,
2009). However, protecting the text from tautology
and stereotype patterns is more complex and vital. This
is one of the sources demonstrating the skills of
writers, reporters, and journalists. Here, we will pay
attention to the many repetitive and touching words in
press materials, such as cliches.
In scientific literature, we find the following provisions
on cliches:
A cliche is a printed form intended for printing an
illustration (picture, reproduction, sometimes text);
Research Article
APPROPRIATE USE OF TEMPLATE COMPOUNDS IN MEDIA TEXT
Submission Date:
Sep 15, 2024,
Accepted Date:
Sep 20, 2024,
Published Date:
Sep 25, 2024
Crossref doi
https://doi.org/10.37547/ajps/Volume04Issue09-09
Barno Buranova
PhD., Associate Professor, Department of Uzbek Language and Literature, Journalism and Mass
Communication University of Uzbekistan, Tashkent, 100017, Uzbekistan
Ataboyeva Khojarbibi
Freelance researcher, Tashkent, 100017, Uzbekistan
Journal
Website:
https://theusajournals.
com/index.php/ajps
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Volume 04 Issue 09-2024
65
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
04
ISSUE
09
P
AGES
:
64-69
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
Clichés are hackneyed phrases and ready-made
thought patterns (Khakieva Z. and et. al., 2023).
Cliché words appear in an article in different forms,
such as a word or phrase or a sentence. But if we
repeatedly use the same word in the article, if we use
the same phrases and sentences, this will lower the
level of the article, and vice versa. If we use
synonymous words and phrases, it will be a
noteworthy article. Such articles attract readers
(Basovskaya E., 2020).
METHODS AND RESULTS
Each professional field corresponds to a particular
specialty, and a fund of clichés of linguistic units is
formed. Linguistic clichés include standardized
linguistic units and demonstrate stable reproducibility
of collective, historically established, and fixed skills of
use in public language practice. In this work,
contextual clichés of business speech include
standardized linguistic units, which reveal collective
skills of using a consistently repeated language and
show the individual speech skills of a specific linguistic
personality.
Analysis of the domestic press shows that a dictionary
of clichés has been formed, which journalists use more
than the norm, and in some cases entirely
inappropriately, but automatically. However, this is not
a dead end. There is a potential for improvement, and
with awareness and effort, we can elevate the quality
of media content.
These
include
“reform,”
(“islohot”)
“event,”
(“tadbir”) “modernization,” (“modernizatsiya”) and
“reconstruction” (“rekonstruksiya”). If we look at the
example of a separate issue of the newspaper
“Folk
words” (“Khalk so‘zi”) (30.09.2015) (Khalk Suzi, 2015),
“our country” (“mamlakatimiz”) (although there are
many other synonyms for this word) 22 times, “field”
(“soha”)
18
times,
the
adjective
“quickly”,
“consistent” (“jadal”, “izchil”) was used ten
times. In
total, the combination “implemented reforms”
(“amalga oshirilayotgan islohotlar”) is mentioned 11
times. It seems that not only words but also individual
phrases have become clichés. In particular, such
phrases as “necessary measures,”( “zarur c
hora-
tadbirlar”) “large
-
scale reforms,” (“keng ko‘lamli
islohotlar”) “consistent work,”( “izchil ishlar”)
“detailed
information,”
(“batafsil
ma’lumotlar”),“expensive
gifts,”
(“qimmatbaho
sovg‘alar”) and “interesting lectures” (“qiziqarli
ma’ruzalar”) are
so common that they have lost their
impressive appeal and charm. Also, journalists insert
such sentences as “large
-scale reforms are being
implemented,” (“keng ko‘lamli islohotlar amalga
oshirilmoqda”) “consistent work is being carried out,”
(“izchil ishlar olib borilyapti”) “attention is paid,”
(“e’tibor qaratib kelinmoqda”) and “high efficiency is
being
achieved”
(“yuqori
samaradorlikka
Volume 04 Issue 09-2024
66
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
04
ISSUE
09
P
AGES
:
64-69
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
erishilmoqda”) into finished articles (sof.uz, 2023).
However, dozens of synonymous variants of the above
words and phrases exist. The use of clichés leads to the
repetition of the same phrases in the national press:
“Measures consistently implemented in all areas yield
high results” (Khurriyat, Newspaper, 2015).
“Consequently, thanks to consistently implemented
reforms, high
efficiency
is achieved in all
areas”(“Binobarin,
izchil
amalga
oshirilayotgan
islohotlar
tufayli
barcha
sohalarda
yuqori
samaradorlikka erishilyapti”) (Family and Society,
Newspaper, 2015).
As we can see, the structure and vocabulary of the two
sentences are the same. It is a pity that such a situation
is observed between the two publications mentioned
above and on a scale of the entire press.
Failure to use synonyms will lead to multiple
repetitions of a particular word, and ultimately, the
internal vocabulary of the article will remain the same.
For example, in the article “Do not Waste Time”
(“Vaqtni behuda o‘tkazmang”) (Khurriyat, Newspaper,
2015) published in the Khurriyat newspaper, the word
“time” (“vaqt”) was repeated 12 times.
It is safe to say that using the same clichés, especially
in official communications, is always a necessary way
out of a difficult situation. For example, in the article
“Smart mothers raise the Nation” of the newspaper
“Literature and Art of Uzbekistan” (Literature and Art
of Uzbekistan, Newspaper, 2023) such cliches have
become convenient for everyone: “Government
agencies are especially interested in supporting
entrepreneurs' initiatives to implement alternative
energy projects,” (“Hukumat idoralari tadbirkorlarning
muqobil energetika loyihalarini amalga oshirish
borasidagi
tashabbuslarini
qo‘llab
-quvvatlashga
alohida e’tibor qaratadi”) or “During a meeting with
representatives of the public, the president touched
upon
issues
of
preschool
and
school
education,”(“Jamoatchili
k vakillari bilan uchrashuvda
Prezident maktabgacha va maktab ta’limi masalalariga
ham alohida to‘xtaldi”). Words such as “during the
visit,” (“tashrif davomida”)“famous,” (“ma’lumki”)
and “provision” (“ta’minlash”) are used excessively.
Instead of these words, it is necessary to use their
synonyms. “Consequently, thanks to consistently
implemented reforms, high efficiency is achieved in all
areas” (Family and Society, Newspaper, 2015), such a
situation is rare not only in formal-style articles but also
in scientific and artistic styles. Also, in the article by
Almaz Ulvi, “Poetry is the string of the soul,”
(Literature and Art of Uzbekistan, Newspaper, 2023),
rude words are used. However, this word is widely
used in all artistic styles, for example: “Are
these
heartbreaking poems about a mother or a cry for a
mother?”)“Yurakni o‘rtaydigan bu misralar onani
qo‘msashmi yoki ona uchun nolami?!”) (Almaz Ulvi,
2023). In this sentence, the sample “lines that touch
the heart” (“yurakni o‘rtaydigan misralar”) is a
lways
Volume 04 Issue 09-2024
67
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
04
ISSUE
09
P
AGES
:
64-69
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
used to evaluate the poem's verses. Whatever the
poem, we are used to writing it in such a way that it
touches the heart. The following points are found in
most articles related to literary criticism. To start
analyzing the work, let us read the following short
analysis from the article by Yuldosh Solizhanov, “The
Artistic World of Isajon Sultan,” in the 11th issue of
2023, “Eastern Star” magazine. Almost all writers and
literary critics express similar opinions in literary
analysis. For example, “Whe
n we start reading the
works of Isajon Sultan, we immediately see very
familiar colorful scenes and people before our eyes.
We hear strange melodies, the rustling of trees, the
chirping of birds, the rustling of grass, the roar of the
wind, the rain, the barking of dogs, and the bleating of
sheep. We share in it the thoughts, fate and destiny,
pain and grief, joy and happiness of each character, and
without realizing it, we are shocked. Nowadays, the
level of newspapers and magazines has somewhat
declined, social networks have taken their place, and
reading electronic versions of newspapers and
magazines is becoming a tradition” (Solizhanov Y.,
2023).
Moreover, if we say that a social network "gives the
opportunity" to be the first to deliver news or
messages quickly, we will be mistaken. Social
networks, whose purpose is to convey Information to
the public, create normative errors quickly. This causes
many errors. Telegram, Instagram, Facebook, and
other leading networks have decreased the number of
subscribers to today's newspapers and magazines.
Reading newspapers remained in the upper classes of
the population. Young people prefer to receive
Information through social networks. However, it is a
pity that social networks make many mistakes to be
first.
Information sites such as “Kun.uz,” “Qalampir.uz,”
“Daryo.uz,” and many other social networks transmit
their messages by making mistakes in the text, starting
with the title. It has become a tradition to use trendy
words to attract an audience.
Of course, the most important thing for such online
newsletters is using interrogative sentences when
choosing a name. Because no one cares about
mistakes and rudeness here, the goal is to attract and
increase the audience. Naturally, such mistakes and
stupidities negatively affect the development of our
language, and as a result, illiteracy may arise.
For example, the site “Qalampir.uz” published an
article under the title “They say that an 11th
-grade
student in Tashkent threw himself from the 3rd floor”
(Qalampir.uz, 2023). While reading the article, the
reader can see that this message has yet to receive
official confirmation. Also: “Information has appeared
on social networks that an 11th-grade student threw
himself from the third floor of a school in Tashkent.
Press Secretary of the Prosecutor General's Office
Volume 04 Issue 09-2024
68
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
04
ISSUE
09
P
AGES
:
64-69
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
Hayat Shamsitdinov reported that this situation is
being investigated”. The same cliches are used
(although we ignore them) that are typical for this site,
for example, “spreading news.” Another example is
“W
hat initiative did Uzbekistan show at the fourth
meeting of ministers of Afghanistan's neighboring
countries?” (Qalampir.uz, 2023) In the sentence, as
always, interrogative sentences are given with
particular touching words.
CONCLUSION
The conclusion is this: every article in the press is
subject to editing, but we should not limit the
capabilities of our language with the hope of editing.
After all, if we do our job well and without flaws, there
will be no need for careful editing. Taking this into
account,
the
following
suggestions
and
recommendations can be made.
First, it is necessary to introduce a network of
disciplines related to editing in all institutes and
universities that train representatives of literature,
journalists, and philologists. Second, it is necessary to
increase the number of open classes, artistic and
literary evenings, and scientific and practical seminars
with the participation of teachers who have left a huge
mark on the art of Uzbek grammar, editing, and
translation.
Thirdly, including a simplified scientific network with
editing elements in school textbooks is necessary. For
example, in native language textbooks, not only the
rules of spelling, grammar, and punctuation of the
Uzbek language are included, but also a number of
exercises that improve knowledge of the correct use of
words and stereotypical expressions
—
avoiding
cliches, rationally using synonyms and homonyms, and
increasing the number of open lessons.
Fourthly, "We are supporters of correct writing!"
Under this motto, we propose to develop and
popularize the concept of competitions of various
levels for journalists, teachers, students, and
schoolchildren.
Fifthly, it is necessary to popularize in social networks
the issue of financial support for the work of various
bloggers and authors dedicated to the rules of correct
writing, spelling, and grammar of the Uzbek language.
We believe that by carrying out such worthy and
practical activities, it is possible to prevent the existing
shortcomings in the field of the Uzbek language and
contribute to its development.
REFERENCES
1.
Almaz Ulvi. (2023). Poetry is the heart's content.
"Eastern Star" magazine(11).
2.
Basovskaya E. (2020). Media Stylistics, Internet
Stylistics, Poststylistics. New Approaches To The
Media Language. Literary Theor, 14(6), PP. 56-62.
3.
Cuddy A. and et al. (2009). Stereotype content
model across cultures: Towards universal
Volume 04 Issue 09-2024
69
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
04
ISSUE
09
P
AGES
:
64-69
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
similarities and some differences. British Journal of
Social Psychology, 48(1), PP. 1-33.
4.
Family and Society, Newspaper. (2015, July 15).
Business Ideas in Practice. Family and Society.
5.
Khakieva Z. and et. al. (2023). SHS Web of
Conferences 172. Analysis of the Peculiarities of the
Use of Cliches and Stable Expressions in Publicistic
Texts,
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doi:https://doi.org/10.1051/shsconf/202317205005
6.
Khalk Suzi. (2015, 30 09). Folk words.
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Khurriyat, Newspaper. (2015, Aprel 22). Do Not
Waste Time.
8.
Khurriyat, Newspaper. (2015, January 21). Those
who awakened the Sun. Khurriyat.
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Lijun Guo. (2014). Mental stereotypes in
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93.
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Literature and Art of Uzbekistan, Newspaper.
(2023, February 24). Smart mothers raise the
Nation.
11.
Qalampir.uz. (2023, Aprel 14). In Tashkent, it is said
that an 11th-grade student threw himself from the
3rd
floor.
Retrieved
from
https://qalampir.uz/uz/news/toshkentda-11-sinf-uk-
uvchisi-uzini-3-k-avatdan-tashlagani-aytilmok-da-
80880
12.
Qalampir.uz. (2023, Aprel 14). What initiative did
Uzbekistan show at the fourth meeting of
ministers of Afghanistan's neighboring countries?
Retrieved
from
https://qalampir.uz/uz/news/afgonistonga-k-ushni-
davlatlar-vazirlarining-turtinchi-uchrashuvida-
uzbekiston-k-anday-tashabbus-bilan-chik-di-80865
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Sof.uz. (2023). Gazeta haqiqat ko‘gusi. Retrieved
from sof.uz.
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Solizhanov Y. (2023). The Artistic World of Isajon
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