DEVELOPMENT OF PEDAGOGICAL TECHNOLOGIES IN
MODERN SCIENCES
International scientific-online conference
97
PABLIC RELATIONS: FUNCTIONS AND TOOLS
Baxitova Jasmina Armanovna
student of Karakalpak State University
https://doi.org/10.5281/zenodo.15449790
Annotation
The article explains the term PR (public relations, public
relations). It also discusses why and to whom PR is necessary, its difference
from marketing, methods, and advantages.
Key words.
PR, PR function, PR tools, brand, communication, strategy,
business, advertising.
PR (public relations) is a set of strategies and tactics that help create a
positive image of a brand, organization, or individual. The main goal of PR is to
build trust and loyalty in the target audience through social media.
PR helps institutions and organizations in various ways:
Business
Improving reputation, maintaining contact with customers and
partners, and overcoming crisis situations.
NKO.
Promoting values, focusing on problems, finding supporters and like-
minded people.
To inform the public about initiatives and state
programs, overcome skepticism and mistrust, and please citizens. This type of
social relations is denoted by the abbreviation GR.
Media personalities
Creating a personal brand. PR tools - these are
methods
that help achieve PR goals: delivering information to the target audience,
forming positive feedback, maintaining communication with the public. Let's
consider what PR tools exist:
Traditional tools:
Press Releases
- Media reports about campaign events.
Media posts -
Newspaper and magazine articles, television interviews.
Patronage -
Supporting projects.
Letters -
Information emails about the campaign.
Actions -
Conferences, exhibitions, branches.
Modern equipment:
Social networks.
Content promotion and audience engagement platforms.
Influencers
Mind leaders promoting the brand through their blogs.
Video and podcasts.
Interesting formats to attract public attention and
engage with the audience.
Traditional
PR
tools.
Press releases -
Official press releases with information about campaign
DEVELOPMENT OF PEDAGOGICAL TECHNOLOGIES IN
MODERN SCIENCES
International scientific-online conference
98
events. Usually short, occupies one or two pages. The releases will discuss
product launches, opening branches, participation in events, leadership changes,
and research results. This type of material will be useful for campaigns that want
to appear in the news.
Media posts
- Newspapers, magazines, articles in online publications,
interviews, expert sections should be useful to readers and promote the brand
without pressure.
Media posts -
articles in newspapers, magazines, online publications,
interviews, expert sections - should be useful for readers and promote the brand
without pressure.
Publications are made on behalf of campaign leaders, experts, and
department heads. Brand specialists can write such texts themselves, but often
copywriters and editors take on this responsibility. To work with this tool, it's
important to have connections with media editors and understand which
journals are interested in your material.
Supporting -
sponsorship and charitable campaigns support initiatives and
help them gain recognition. It is important to select actions and projects that are
in harmony with the corporation's strategy and are spiritually close to it. For
example, Adidas provides uniforms for young football players, Nespresso
supports environmental projects, and Dove supports initiatives that help women
love themselves. The strategies of these brands can be used as an example of a
successful PR campaign.
Letters, messages -
Method of maintaining contact with clients and
partners. In email messages, you can share campaign news, special offers, or
upcoming events. Such emails should be useful and interesting for recipients.
Events -
In ranches, exhibitions, presentations, festivals, and other events,
campaigns communicate with clients and partners, talk about achievements, and
discuss prospects.
Presentations at forums and profiles, as well as events,
strengthen market positioning and brand loyalty.
Modern PR tools.
Various content formats can be used to connect with the audience on social
networks: video, photos, images, checklists, and useful lists. Publish campaign
news, showcase new products, share, and conduct surveys with expert opinions.
This is the main tool of PR, through which it is possible to communicate directly
with clients and quickly receive their answers.
Influencers -
Cooperation with opinion leaders helps to introduce the
target audience to the brand and speed up product distribution. Effective
DEVELOPMENT OF PEDAGOGICAL TECHNOLOGIES IN
MODERN SCIENCES
International scientific-online conference
99
partners select influencers who are close to the audience and can add brands to
their blog accordingly.
Video and podcasts -
easy formats for communication with the audience.
Through them, campaigns tell about products, share their successes, discuss
important topics, and draw attention to problems. Videos and podcasts will be
posted on the website, social networks, and YouTube.
References:
1. Муминов Ф. Паблик рилейшнз: история и теория. – Т.: Ижод дунёси.
2004.
2. Arziyev F. Pablik rileyshnz – axborot ortidagi manfaat. //Xalq so`zi, 2003, 4
noyabr.
3. Baxitova , J. . (2024). PR ISKERLIGI TARIYXI, TEORIYALIQ TIYKARLARI
@@0 Classification Eurasian Journal of Social Sciences, Philosophy and Culture,
(5
Part
2),
25-28.
extracted
from
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academy.uz/index.php/ejsspc/article/view/32803
4.Baxitova, J. (2024). SIYASATTA QARA HÁM AQ PRDAN PAYDALANIW
ÁMELIYATI. Journal of Universal Science Research, 2(7), 20–22. Retrieved from
https://inlibrary.uz/index.php/universal-scientific-
research/article/view/36026
5. Esengeldieva , A. ., & Seitnazarova , G. . (2024). SAYLOVOLDI TASHVIQOTINI
AMALGA OSHIRISH BOʻYICHA MILLIY VA ILG’OR XORIJIY TAJRIBA. Журнал
академических исследований нового Узбекистана, 1(7), 30–32. извлечено
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