Authors

  • Farkhodov Shokhrukh Bakhriddin Ugli
    Employee Of The Surkhandarya Regional Tourism Department, Uzbekistan

DOI:

https://doi.org/10.71337/inlibrary.uz.eijmrms.23164

Keywords:

Brands economy finance

Abstract

This article deals with "National brands as a tool of European countries' soft power". Above we will discuss about it.

References

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Blarel, N. (2012). “India’s Soft Power: From Potential to Reality?”, in India: The Next Superpower? London School of Economics IDEAS Special Report, 2012. Breslin, S. (2011).

The Soft Notion of China’s ‘Soft Power’. Chatham House, Asia Programme Paper Brzezinski, Z. (2005). Büyük Santraç Tahtası: Amerika’nın Küresel Üstünlüğü ve Bunun Jeostratejik Gereklilikleri (The Grand Chess Board, American Primacy and Its Geostrategic Imperatives) İstanbul: İnkılap Yayınevi Cooper, R. (2004).

Hard Power, Soft Power and The Goals of Diplomacy, in David Held/Mathias Koenig-Archibugi (eds), American Power in The 21st Century, pp. 167-180.