EUROPEAN INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH
AND MANAGEMENT STUDIES
ISSN: 2750-8587
VOLUME04 ISSUE12
147
COMMUNICATION AND INNOVATION IN BUSINESS
Khudoynazarov Kamron Jaxongirovich
Target International school, Uzbekistan
AB O U T ART I CL E
Key words:
Communication, innovation,
teamwork, business growth, strategies, success,
employees, work, improve.
Received:
03.12.2024
Accepted
: 08.12.2024
Published
: 13.12.2024
Abstract:
The following article discusses how
communication helps businesses to innovate. It
outlines that clear and open communication
enables employees to share ideas, work
collaboratively, and solve problems more
effectively. Communication is an essential element
in the success of any business. Innovation is doing
something different to create value. With effective
team communication, teams are able to think of
new products, services, or processes that can help
the growth and competitiveness of the business. It
also discusses some of the more common barriers,
such as poor or misunderstood communication,
which hinders the pace of innovation. It highlights
the need for businesses to create a culture where
people can share ideas and give feedback.
Through the use of simple strategies like
encouraging teamwork, using digital tools, and
offering communication training businesses can
enhance their capabilities to innovate. Real
examples of successful companies demonstrate
that it is through strong communication that they
are able to generate those innovative ideas. This
article gives businesses some practical advice on
using communication as a tool to drive creativity
toward success.
INTRODUCTION
Communication is a vital part of all businesses. It helps people work together, discuss, make decisions
and come up with new ideas. Nowadays, businesses need to keep improving to stay successful. This is
where innovation comes in creating new products, services, ways of working, to grow and stay
VOLUME04 ISSUE12
https://doi.org/10.55640/eijmrms-04-12-27
Pages: 147-150
EUROPEAN INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH
AND MANAGEMENT STUDIES
ISSN: 2750-8587
VOLUME04 ISSUE12
148
competitive. When people share their ideas and work with his team, they can solve problems and find
better ways to do things. However, poor communication can cause missed opportunities to improve.
This article introduces how communication helps businesses become more creative and innovative. It
also gives simple tips to help companies create a workplace where people feel free to share their ideas
and try new things.
The reason why is innovation important in business:
Innovation matters because innovation grows companies. Make business profitable, and then, it goes
on top among all the priorities. Innovation matters, and innovation can help them create themselves
uniquely in their respective competitive markets. To survive in the marketplace, one has to be very
much innovative and try to bring uniqueness as much as it is possible for him or her with the time,
which ultimately will differ from that of others already playing in the market. Innovation is considered
to be the key driver of economic growth, and thus, it must be the primary focus of every single business
because this helps in the economic growth of your country. The more you innovate, the more you will
generate, and the more it will contribute to the economic growth of your country.
Communications encourages feedback:
Encouraging feedback from employees and customers is extremely important to build and improve
your business. Customer feedback can help to fix and improve mistakes and weak sides.
Communicating with your customers about their experience and your product can also improve your
communication skills during talking about experience.
Literature Review
Effective communication is vital for driving innovation in businesses. Adhikary (2019) and Boyles
(2022) emphasize that clear communication fosters idea-sharing, collaboration, and problem-solving,
essential for innovation. Petrolino (2019) highlights the role of digital tools and communication training
in enhancing team collaboration. The Business Communication (2018) points out that poor
communication can hinder innovation, causing misunderstandings and delays. Overall, a culture of
open, transparent communication enables businesses to create new products, services, and processes.
Companies investing in effective communication practices and a collaborative culture are better
positioned to stay competitive and foster continuous innovation.
EUROPEAN INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH
AND MANAGEMENT STUDIES
ISSN: 2750-8587
VOLUME04 ISSUE12
149
CONCLUSION
Communication is a major thing in bringing innovation into businesses. The important communication
between clients and seller should be efficient and impressive. Through it employees are able to share
ideas, work in a team, and solve problems. Openness in communication encourages creativity among
teams in creating new products, services, or processes of doing things that keep the business
competitive and successful. But miscommunication can slow down innovation. These barriers need
organizations to develop a culture that allows employees to share ideas and give feedback. Using
technology and enhancing teamwork is also crucial.
In other words, effective communication is not just a means to innovation, it is the cause toward success
in a rapidly changing world of business. By focusing on clear and open communication, businesses can
enure an environment where innovation thrives helping them to grow and stay ahead of the
competition.
REFERENCES
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Boyles, M. (2022). Innovation in Business: What It Is & Why It’s so Important. Harvard Business
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[Accessed 30 November 2024].
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AND MANAGEMENT STUDIES
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