Xorijiy lingvistika va lingvodidaktika
–
Зарубежная
лингвистика
и
лингводидактика
–
Foreign
Linguistics and Linguodidactics
Journal home page:
https://inscience.uz/index.php/foreign-linguistics
The specificity of artificial intelligence in the advancement
of intercultural communication
Shakhzoda ZOKIROVA
Uzbekistan State World Languages University
ARTICLE INFO
ABSTRACT
Article history:
Received April 2024
Received in revised form
10 May 2024
Accepted 25 May 2024
Available online
25 June 2024
This article analyzes the possibility of using artificial
intelligence (AI) to improve intercultural communication in the
context of globalization. The study highlights the growing need
for effective communication tools between people of different
cultural backgrounds. Particular attention is paid to the
prospects for using AI as a technology that can overcome cultural
and language barriers. The article examines both theoretical and
practical aspects of the use of AI in translation and intercultural
dialogue, identifying potential benefits and challenges to the
integration of such technologies into communication.
2181-3701
/©
2024 in Science LLC.
DOI:
https://doi.org/10.47689/2181-3701-vol2-iss1
This is an open-access article under the Attribution 4.0 International
(CC BY 4.0) license (
https://creativecommons.org/licenses/by/4.0/deed.ru
Keywords:
intercultural
communication,
artificial intelligence,
translation,
technology,
ChatGPT,
automatical generating.
Madaniyatlararo
muloqotni
rivojlantirishda
sun'iy
intellektning o'ziga xosligi
ANNOTATSIYA
Kalit so‘zlar
:
madaniyatlararo aloqa,
sun'iy intellekt,
tarjima,
texnologiya,
ChatGPT,
avtomatik yaratish.
Tez globallashuv davrida muloqotda, ayniqsa, turli
madaniyatlarga ega bo'lgan odamlar o'rtasida silliq tushunish
zarurati tobora kuchayib bormoqda. Ushbu tadqiqot tarjima
orqali madaniyatlararo muloqotni
yaxshilashda sun'iy
intellektdan
(AI)
istiqbolli
foydalanishni
o'rganadi.
Texnologiyaning tarqalishi ko'plab olimlarni sun'iy intellekt (AI)
ushbu to'siqni engib o'tish va madaniyatlararo muloqotni
rivojlantirish uchun vosita bo'lib xizmat qilishi mumkinligini
taxmin qilishga undadi.
1
Teacher, Department of English Language in Primary Education, 2nd English Faculty, Uzbekistan State World
Languages University.
Xorijiy lingvistika va lingvodidaktika
–
Зарубежная лингвистика
и лингводидактика
–
Foreign Linguistics and Linguodidactics
Special Issue
–
1 (2024) / ISSN 2181-3701
751
Специфика искусственного интеллекта в развитии
межкультурной коммуникации
АННОТАЦИЯ
Ключевые слова:
межкультурная
коммуникация,
искусственный интеллект,
перевод,
технология,
ChatGPT,
автоматическая
генерация
.
В
данной
статье
анализируется
возможность
использования искусственного интеллекта (ИИ) для
улучшения межкультурной коммуникации в контексте
глобализации. Исследование подчеркивает растущую
потребность в эффективных инструментах коммуникации
между людьми различного культурного происхождения.
Особое
внимание уделяется перспективам использования
ИИ в качестве технологии, способной преодолеть
культурные и языковые барьеры. Статья рассматривает как
теоретические, так и практические аспекты применения ИИ
в переводе и межкультурном диалоге, обозначая
потенциальные преимущества и вызовы на пути
интеграции таких технологий в общение.
INTRODUCTION
Cross-cultural communication is a complex landscape where diverse languages,
customs, and traditions intersect.
However, the rise of Artificial Intelligence has ushered in a new era, playing a
transformative role in addressing and improving cross-cultural communication challenges.
Through innovative applications and advanced algorithms, AI contributes significantly to
breaking down barriers and fostering effective communication in a globalized world. Cross-
cultural communication often involves overcoming language barriers. AI has revolutionized
this aspect through sophisticated language translation tools. Applications like Google
Translate and Microsoft Translator utilize advanced algorithms to provide real-time, accurate
translations.
Machine learning algorithms employed in these tools allow for a deeper understanding
of contextual nuances, idioms, and cultural references, ensuring more precise and culturally
sensitive communication.
Example: Imagine a global business meeting where participants speak various
languages. AI-powered translation tools, like Google Translate, dynamically interpret spoken
words, ensuring seamless communication and understanding among diverse participants.
Cross-cultural AI solutions go beyond mere language translation by delving into the
recognition of cultural context. Advanced algorithms analyze communications to identify and
understand cultural nuances. By adapting messaging to align with specific cultural
sensitivities, AI-driven systems reduce the risk of misinterpretations, enhancing the
effectiveness of cross-cultural communication.
Example: In a marketing campaign, an AI-driven platform analyzes cultural nuances to
adapt promotional content. If promoting a product in different regions, the system recognizes
cultural preferences, modifying the message to resonate appropriately and avoid unintended
cultural missteps.
Xorijiy lingvistika va lingvodidaktika
–
Зарубежная лингвистика
и лингводидактика
–
Foreign Linguistics and Linguodidactics
Special Issue
–
1 (2024) / ISSN 2181-3701
752
LITERATURE REVIEW
The intersection of AI and ICC education presents an exciting frontier in research and
practice. Empirical studies exploring the impact of AI on ICC development are emerging,
shedding light on the potential benefits of AI interventions. For instance, AI-powered language
learning platforms have demonstrated their effectiveness in improving language proficiency
[8], while AI-driven intercultural training tools have shown promise in enhancing cultural
awareness and intercultural communication skills [1]. Furthermore, the integration of AI in
ICC education has given rise to new learning outcomes. Adaptive learning systems can tailor
instruction to individual learners' strengths and weaknesses, fostering more efficient skill
acquisition [1]. Real-time cultural insights provided by AI tools enable learners to navigate
complex cultural nuances effectively. Gamification elements incorporated into AI-driven ICC
programs engage learners and promote active participation [5]. Despite the promises,
challenges remain in the effective integration of AI in ICC education. Issues related to data
privacy, ethics, and the digital divide must be carefully considered [4]. Moreover, educators
and policymakers must work collaboratively to harness the potential of AI while ensuring that
it aligns with educational goals and objectives.
Artificial intelligence technology refers to the intelligent behavior of artificial objects,
including perception, reasoning, learning, communication, and behavior in complex situations
[3]. It is a variety of technical means such as computer, image, simulation, language,
multimedia, network, data, virtual reality, and so on and provides an effective auxiliary means
for human beings [2]. With the development of artificial intelligence technology, the
interaction between people and intelligent machines is getting closer and closer. In some
ways, people have been able to perform human-computer interaction in real time, providing
better services for people’s daily lives and production. Using artificial intelligence technology
to protect intangible cultural heritage and using artificial intelligence technology to spread
intangible cultural heritage, its advantages in the process of dissemination are as follows [3]:
•
Objective and true: digitally record the text, figures, and sounds of intangible
cultural heritage, to restore the historical style of the time to the greatest extent and fully
display its artistic characteristics and expression techniques. These intangible cultural
heritages can also be permanently preserved [4].
•
Various forms: when the audience understands the knowledge of intangible
cultural heritage, they are no longer limited to the understanding of words but can selectively
expand to various communication methods such as images, sounds, videos, and so on. It
deepens people’s understanding and recognition of intangible cultural heritage.
•
Convenient storage: the unique storage information function of new media can
systematically organize and preserve a large number of long-standing and fragmented
intangible cultural heritage and save massive and rich intangible cultural heritage at a very
low cost. Especially the arrival of the 4G era will also bring more convenience to the
dissemination of intangible cultural heritage.
•
Interactive function: the interaction of new media such as the Internet and mobile
phones has deepened the public’s understanding and understanding of intangible cultural
heritage culture, especially smartphones, which facilitates online and offline support and
interaction, thus broadening the audience of intangible cultural heritage. It is convenient for
the audience to deepen their understanding of intangible cultural heritage and expand the
influence of intangible cultural heritage.
Xorijiy lingvistika va lingvodidaktika
–
Зарубежная лингвистика
и лингводидактика
–
Foreign Linguistics and Linguodidactics
Special Issue
–
1 (2024) / ISSN 2181-3701
753
•
Entertainment: with the change of society, the audience cannot accept dogmatic
indoctrination but is willing to accept novel, unique, and entertaining forms to accept new
things. Intangible cultural heritage spreads intangible cultural heritage through humorous
and vivid animation images, vividly displays the content of intangible cultural heritage, and
enriches the form of dissemination of intangible cultural heritage. It can gradually change
people’s outdated views on intangible cultural heritage, stimulate the audience’s interest,
increase their attention, and make them more easily and happily accept and understand
intangible cultural heritage knowledge.
Human-computer interaction is the information exchange between humans and
computers. It includes the two-way information exchange between humans and computers.
It is a key technology in the field of artificial intelligence. Using artificial intelligence software
gets rid of the limitations of traditional keyboards, mice, and other input methods and can use
div language, such as voice, gestures, and so on [4,5]. In a virtual environment, people can
make corresponding actions according to their commands, giving people an immersive
illusion. Most of its technology is implemented by sensors. The digital dissemination of
intangible cultural heritage can be displayed through various platforms, thereby shortening
the distance between intangible cultural heritage and the public.
METHODOLOGY
.
The advancement of AI technology has profoundly transformed the entire process of
information production and dissemination. It is poised to usher in a novel communication
paradigm, wherein Generalized AI, with its potential to replace cognitive labor, can catalyze
an efficiency and intellectual revolution across society, exerting a substantial impact on the
prevailing landscape of cultural communication. As society enters the era of artificial
intelligence, characterized by the widespread adoption and integration of technologies such
as ChatGPT, it promises to revolutionize every facet of cultural communication. However, this
transformation also brings forth a host of new challenges and complexities. ChatGPT
represents an advancement over the GPT (Generative Pretrained Transformer) model,
specifically tailored for dialogue generation and optimized for conversational contexts
through a human-machine closed-loop system. GPT, as a large-scale language model, excels in
automatically generating text-based dialogues closely resembling those of human speakers,
based on the provided context. Furthermore, it can generate various text formats according
to specific requirements and instructions, aligning with the contemporary principles of
machine learning for natural la
nguage processing [2]. Within OpenAI’s array of technical
developments spanning intelligent robotics, AI gaming, and language model training, GPT is
distinguished as the AI series designed to enable artificial intelligence to comprehend and
interact with the human world through language. ChatGPT, building upon the foundation of
the previously released GPT-2 model, introduces refinements to the technical model, initially
focusing on text generation in response to user inputs. Consequently, it has emerged as the
flagship model in this series, marking a significant milestone in the field [3]. After the
deployment of ChatGPT on the Internet, web users from countries around the world have
engaged in interactions with ChatGPT. They have observed that during extensive exchanges,
ChatGPT often provides diverse responses when answering questions posed by different
individuals, utilizing various questioning styles or different languages. This variability is
accompanied by a flexible adaptation to the evolving social dynamics and the subsequent
content of the communication. This capacity for flexible adaptation and personalized
responses unmistakably signifies that this intelligent system is still in its learning and
Xorijiy lingvistika va lingvodidaktika
–
Зарубежная лингвистика
и лингводидактика
–
Foreign Linguistics and Linguodidactics
Special Issue
–
1 (2024) / ISSN 2181-3701
754
maturation phase. It is noteworthy that human involvement in this process is significantly
more intricate than what is encapsulated in the model's training.
As mentioned earlier, one of the exciting facets of being in an era marked by
convergence is that communication is quickly evolving and is more inclusive in terms of
culture and nationalities, and at the same time, it implicates its quality as a linguistic process.
The demand for translation and localization industries is ever-present. In media, when one
translates news into another language and presents it to the people, it determines their
opinions, behavior, and even politics (Sharma, S. K., 2015). Looking into the purpose of
translation automatically ties it to communication as translation is intended to make the
translated text intelligible for people who do not understand the original language from which
the text is written. More than knowing foreign language and grammar, intercultural
communication is among the fields translators must familiarize themselves with to produce
credible versions of the translated text. Since translators commonly work on various forms of
written work
—
technical documents, legal documents, medical reports, film scripts, and the
like
—
knowing the form and style of each type of writing is paramount as they are
communicating the form and style in the target language [6].
CONCLUSION
Significant developments in AI translation and intercultural communication have
benefited various industries, and the promise of immediate and more advanced development
in imitating human behavior and cognition is made to keep up with the development phase of
this time. Therefore, it is acceptable to expect AI development to be aggressive, for it means
technology and innovation are living up to the demands of the times. The pervasiveness of AI
communication does not appear to have any threats to cross-cultural translation studies as
the latter being a subfield of applied linguistics, has its own set of trends and potentials that
translation practitioners can explore. Communication studies could even continue to provide
patterns of development that AI translation could follow.
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