MODERN INNOVATIONS IN LANGUAGE AND TRANSLATION STUDIES

The article provides a detailed analysis of innovative methodologies for teaching foreign languages, with a particular focus on integrating multimedia and digital technologies into modern pedagogical practice. It examines the didactic potential of interactive platforms such as Duolingo, Babbel, Quizlet, and Kahoot in developing independent learning skills and strengthening linguistic competencies. Additionally, the significance of audiovisual resources—such as educational YouTube channels, podcasts, movies, and TV series—in immersing learners in authentic language environments is analyzed. The role of artificial intelligence, particularly ChatGPT, in enriching personalized learning experiences and fostering adaptive and interactive communication is also discussed.Furthermore, the article explores modern approaches in translation studies and philological research, including corpus-based analysis and computer-assisted translation tools, highlighting their significance in academic research and professional practice. The integration of these innovative tools and approaches is shown to make a significant contribution to the efficiency and quality of foreign language acquisition and linguistic research.