THE ROLE OF ECO-BLOGGERS IN SHAPING ENVIRONMENTAL CULTURE

This article analyzes the role of eco-bloggers in the process of shaping environmental culture. The study focuses on the activities of prominent eco-bloggers, including “Urikguli” (Mo’tabar Khushvaqtova) from Uzbekistan, as well as internationally recognized figures such as Greta Thunberg (Sweden) and Lauren Singer (USA). Their contributions to raising ecological awareness and promoting sustainable practices through digital platforms are critically examined.