INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 03,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
page 1284
NONVERBAL COMMUNICATION IN MASS MEDIA
Askaraliyeva Khayotkhon
PhD student of Fergana state university
Abstract:
The article discusses nonverbal means used in the communication process, their role
and function. It is also argued on the basis of examples that in communicative situations,
nonverbal means, together with linguistic units, give additional meaning to speech.
Keywords:
communicative act, nonverbal means, semantization, prosody, kinesics.
The way a person directs his speech in conjunction with certain actions and these actions
acquire a specific meaning has always been of equal interest to psychologists, sociologists and
linguists and has become the object of their research. Initially, psychologists called nonverbal
means “Expressive actions” and studied them in the context of the emotional sphere under the
rubric “Expressive behavior”. They emphasize that this was prompted by Ch. Darwin’s work
“The Transformation of Emotions in Man and Animals”. Russian psychologists, on the other
hand, evaluate “Expressive actions” from the perspective of social and personal factors as
nonverbal behavior (behavior), nonverbal communication.
In the forties of the 20th century, psychologist S.L. Rubinstein, commenting on expressive
actions, emphasized that “Expressive actions to a certain extent interfere with speech and
become a tool for conveying a message and influencing” 2 . Because nonverbal means are a
specific object of perception, and from its elements it is possible to find answers to questions
such as: What does it express? How does it express? Why does it express? That is, if it is known
from the speaker's speech what he is saying, then from his actions in the process of expressing
this speech it is clear how he is saying it. After all, in communicative situations, nonverbal
means that come mixed into the addressee's speech, together with linguistic units, add additional
meaning to the speech. In other words, psychologists recognize that by perceiving, recognizing,
and interpreting nonverbal means, it is possible to read their specific semanticization.
It is precisely this specific semanticization of nonverbal means that has always attracted
paralinguists, extralinguists, psycholinguists, and sociolinguists and has given rise to a number of
studies in linguistics. Although the place, role, meaning, and features of use of nonverbal means
in the communicative act have been thoroughly studied by a number of philosophers,
psychologists, sociologists, and linguists, the aspects related to the social function of society:
profession, craft, are still awaiting their study. Therefore, in revealing the specific features of the
communicative behavior of people of various professions, we paid attention to how and how
they use nonverbal means that occupy a certain place in this communicative behavior, and to the
specific semanticizations that are understood from them.
At this point, it is necessary to briefly dwell on the categories and types of nonverbal
means used in communication. Russian psychologist V.A. Labunskaya, in her work “Nonverbal
Behavior,” divides nonverbal means performed by people in a communicative act into categories,
types, components, and elements. According to her, nonverbal means are initially divided into
categories such as extralinguistics, prosody, kinesics, and taketics. The categories, in turn, are
INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 03,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
page 1285
divided into types, namely extralinguistics - types such as pauses, coughs, sighs, laughter, and
crying; prosody - types such as pronunciation, voice, tempo, timbre; kinesics - types such as
expression, nonverbal movements, and eye gaze; taketics are divided into types such as static
and dynamic collisions, and they, in turn, are divided into components and elements.
“Speakers use paralinguistic means that are complementary to and complement speech
activity involuntarily. Therefore, it is difficult to control facial expressions, div movements,
and gestures and “deceive” them with their help,” says the German linguist B. Sinovac. Based on
the scientist’s opinion, it can be said that paralinguistic means express the speaker’s
communicative position and his mode. This can be found in all stylistic forms of speech.
In general, nonverbal means have been considered as an additional expressive coloring of
speech, and scientists have been dealing with this problem for a long time. After all, nonverbal
means show the inner world of the addressee. That is, they are an external manifestation of the
inner spiritual world of a person. In other words, nonverbal means can be considered an image, a
picture of speech. Consequently, nonverbal means perform the social regulatory function of
speech in addition to speech introduced during communication. However, "during a conversation,
people express only 7 percent of the thought they want to convey through words, the remaining
38 percent through intonation, and 55 percent through gestures."
While nonverbal means directly interfere with speech in the process of communication and
serve to give it an emotional appearance and expressive "soul", there are also behaviors
characteristic of the communicative behavior of people of various professions that are not
included in speech, that is, they are used without the participation of speech. Such behaviors also
express special content and meanings in their essence. For example, Russian psycholinguists
explain such behaviors in people under the name "nonverbal behavior". In our study, we also
called the Uzbek equivalent of this term "nonverbal behavior". Nonverbal behaviors
characteristic of various professions can be assessed as professional or social nonverbal
behaviors. This raises a legitimate question: is it possible to distinguish nonverbal behaviors
specific to each social sphere?
Our observations have shown that each society, in accordance with the requirements of its
social sphere, performs a certain function and uses nonverbal means related to this function.
Many examples can be given: imagine the actions of a traffic police officer regulating the
movement of vehicles and pedestrians on a busy street. Each of his actions provides certain
information to the participants in the street movement, that is, the traffic police officer
communicates with drivers and pedestrians through his own nonverbal behavior. From the
actions of the traffic police officer (regulator) regulating the movement, one can understand such
semantics as “stop”, “go”, “get ready”. Or the presence of nonverbal means specific to the
military sphere can also be observed in the communicative relations of the military. It is well
known that they are distinguished by their originality in taking steps, behaving, greeting and
addressing. Also, a group of soldiers operating on a mission communicates information with the
group leader (commander) using specific nonverbal behaviors, regardless of the distance
between them. For example, the commander raising his left hand and making a fist means "stop
moving," clenching his fist in this position means "hide!", and drawing a circle in the air with his
index finger raised up means "surround!"
Thus, a sociologist operating in a certain social sphere uses specific nonverbal behaviors to
convey his thoughts to the addressee, and they have a social character. Such nonverbal behaviors
occupy a significant place in the communicative behavior of a sociologist and can be called
INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 03,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
page 1286
professional behaviors. After all, professional behaviors cannot be ignored when studying the
communicative behavior of people of various professions.
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2. Rustamov D. Intralinguistic and extralinguistic interpretations of communication and
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3. Saidkhonov M. Verbalization of gestures and textual features Monograph. Tashkent, 2022. –
P.211
4. Khakimov M. The role of nonverbal means in the communication process. / Current
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