INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 05,2025
Journal:
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IN THE FORMATION OF PUBLIC HOLIDAYS AND PERFORMANCESSOCIO-
PSYCHOLOGICAL MECHANISMS OF THEATRICALIZATION
Rashidova Guzal Furkhat kizi
Uzbekistan State Institute of Arts and Culture
Senior Lecturer of the Department
of Dramatic Theatre and Cinema Arts
Abstract:
This study explores the role and significance of theatricalization in the formation
and development of mass celebrations and performances. It analyzes the impact of theatrical
mechanisms – such as dramaturgy, directing, acting skills, scenography, and music – on the
success of public events. The research also examines the specific features of applying
theatricalization in mass events, considering characteristics like interactivity, large numbers
of participants, and the vastness of venues. Through examples of the historical development
and contemporary trends of various mass celebrations and performances, the study reveals
the role of theatricalization in organizing and conducting such events. This abstract is
intended for professionals involved in organizing public celebrations and performances, art
scholars, and a broad audience interested in the topic.
Keywords:
director, mechanism, social, psychological, mass, theatricalized, celebration.
A theatricalized mass celebration, spectacle, and tradition is a multifaceted phenomenon that
reflects human life within society. It is an integral part of social life, where an individual's
existence is equated with that of humanity as a whole, and a person’s activity, as a unique
form, expresses the harmony of aspirations within the society.
Since ancient times, the early forms of theatricalization have appeared in festive
performances, and over time, they have evolved artistically and developed a distinct style.
For every individual, a celebration evokes a festive mood, encouraging participation in the
theatricalized festive movement.
The sense of festivity brings joy, happiness, and emotional uplift. However, that alone is not
enough for a true festive atmosphere. The concepts of “celebration” and “festivity” form a
unique dialectical unity. A celebration and the festive mood represent an individual's attitude
toward the event of celebration. Studying this condition attentively is crucial, as some
scholars separate these two concepts, treating festivity as an independent “psychological
reality” unrelated to the celebration itself. They claim that festivity arises from a mood of
unknown origin, generating a celebratory state.
This view is incorrect—no one can be ordered to feel a certain emotion. Such feelings arise
through inner experiences and psychological states. In this state, an individual's perception of
the event takes shape. Precisely under such psychological conditions, situational and
emotional desires emerge, drawing one’s attention to the ongoing activity.
Years of observation and analysis of theatricalized celebrations and spectacles allow us to
identify the key driving motivations behind participation. First and foremost, it is the sense of
striving toward a common goal. Celebrations and performances are closely tied to
transformative moments in human society and nature. These moments find their reflection in
theatricalized festivities, creating a unique sense of festivity. The more significant the event
or phenomenon in the celebration, the stronger the emotional response it provokes in
INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 05,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
page 389
individuals, leading to the unification of their feelings with those of others. Feeling
personally connected to the event becomes a stimulus that encourages movement together
with the masses.
Theatricalized mass celebrations, performances, and customs represent a multifaceted
phenomenon that reflects human life within society. As an integral part of social life, these
events equate personal experiences with collective human narratives, showcasing the
harmony of societal aspirations through unique forms of human activity. Historically, the
roots of theatricalization in festive performances have evolved artistically, developing into
distinctive styles over time.
For individuals, festivals evoke a special celebratory mood, encouraging active participation
in theatricalized festivities. Experiencing festivity involves joy, celebration, and elevated
spirits; however, this alone is insufficient. The concepts of "festival" and "festivity" form a
dialectical unity, where both the event and the celebratory mood reflect an individual's
attitude toward the occasion. Some scholars view festivity as a unique "psychological
reality," suggesting that moods arise spontaneously and create the festive atmosphere.
However, this perspective is flawed, as emotions cannot be imposed; they emerge through
internal experiences and psychological states, shaping an individual's response to events.
In such psychological contexts, situational and emotional desires arise, drawing individuals'
attention to ongoing activities. Long-term observation and analysis of theatricalized festivals
and performances reveal key motivators, primarily the sense of shared purpose. Festivals and
performances are closely linked to significant societal and natural transitions, capturing
moments that generate a unique festive atmosphere. The more significant the event, the
stronger the individual's connection and the merging of personal emotions with those of
others. Feeling personally connected to an event serves as a stimulus for collective action.
This emotional connection prompts individuals to engage in broader social interactions and
actively participate in theatricalized activities. The desire for extensive social interaction
during specific societal events is a vital aspect of the festive state. Ultimately, festivity
enhances public mood, joy, celebration, optimism, festive communication, and collective
emotions, leaving a lasting impact on society. It creates a festive environment, fosters
psychological well-being, and helps define the genre of theatricalized festivity.
Analyzing the festive state requires examining theatricalized activities as a form of socio-
cultural engagement, focusing on the underexplored aspects of festive communication. This
is a crucial task in the current study of festivals from a socio-psychological perspective.
Communication during festivals possesses unique characteristics, encompassing a range of
interpersonal interactions. Overall, a festival is a significant event for each individual.
According to Professor B.D. Porygin, various moods within an individual's psychological
state are intricately linked to daily life circumstances and activities, emotionally enriching life
experiences. Psychological mood significantly influences how individuals evaluate events
and perceive those around them. An individual's social position is connected to their
psychological state, which, in turn, affects theatricalized activities.
Therefore, the formation of psychological moods in potential participants serves as the
foundation for festive communication. It activates participants' attitudes toward upcoming
events and facilitates their interactions. The unity of participants in theatricalized festivals
and performances, as a macrostructure, necessitates numerous microstructures within
individual interactions. These microstructures may include families, work or educational
communities, public organizations, or groups united by specific relationships and interests.
INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 05,2025
Journal:
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Organizers of theatricalized activities must consider personal interactions. Scriptwriters and
directors should account for the mood of the celebrating community. The uniqueness of
festive communication lies in its transition from interpersonal to mass interaction. The socio-
psychological state during festivals is fundamentally based on the collective mood of large
groups. Emphasizing collective mood again, it is inherently social, characterized by group
dynamics, influencing individuals' lives and spirituality, and motivating their activities.
Theatricalization emotionally impacts the social and artistic aspects of collective mood within
society. Thus, festive communication is an extensive, multifaceted process.
However, mass emotional communication requires a catalyst. Emotion induction serves as
such a stimulus. Renowned psychologist V.M. Bekhterev noted that "directed induction" is a
fundamental factor in uniting everyone under a common slogan and mood during gatherings.
Induction synthesizes collective emotional reactions by aligning thoughts and perspectives.
Understanding the mechanism of induction is crucial for festival scriptwriters, directors, and
organizers. Long-term observations of festivals reveal that individuals are not always
socially active. Often, internal emotional readiness and reactions to specific events motivate
participation.
Directed induction generates additional stimuli, emotionally preparing
individuals to engage in the festival, eliciting reactions, and encouraging unity with others.
Conclusion:
In conclusion, theatricalization plays a vital and inseparable role in the formation of mass
celebrations and performances. The mechanisms of theatricalization add vibrancy, appeal,
and emotional impact to festivals and performances, significantly enhancing their social and
cultural importance.
Specifically:
Dynamism and Engagement: Theatrical elements such as stage scenes, role-playing, musical
and dance performances prevent celebrations and shows from becoming monotonous. They
capture the audience's attention and encourage active participation.
Moral and Ideological Impact: Through theatrical performances, specific ideas, historical
events, national values, and traditions are conveyed to the audience in an emotional and
figurative way, leaving a deep impression on their consciousness and hearts.
Strengthening Unity and Solidarity: The shared emotions, collective laughter, and joy
experienced during mass celebrations foster a sense of community among participants.
Theatrical performances amplify this process by deepening emotional engagement.
Preservation and Promotion of Cultural Heritage: Theatrical performances—especially those
incorporating folklore and ethnographic elements—play a crucial role in promoting national
culture, passing down traditions to the younger generation, and preserving cultural heritage.
Aesthetic Appreciation: The visual design of theatricalized celebrations—costumes,
decorations, music, and dances—provides aesthetic pleasure to the audience and helps
develop their artistic taste.
Thus, theatricalization mechanisms transform mass celebrations and performances into more
than just ordinary events—they become vivid and memorable moments of social life. When
applied correctly and effectively, these mechanisms can significantly enhance the impact and
significance of any public event.
INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 05,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
page 391
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