Volume 03 Issue 11-2023
289
International Journal of Advance Scientific Research
(ISSN
–
2750-1396)
VOLUME
03
ISSUE
11
Pages:
289-295
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
A
BSTRACT
Agrotourism, beyond its economic scope, embodies an inherent ideological weight in global practice. Its
evolution intertwines with the imperative of safeguarding national and ethnocultural legacies, preserving
natural and historical habitats, and revitalizing traditional values and lifestyles. The recent emphasis,
notably in several European nations, on the societal impact of tourism development has underlined the
necessity to integrate local community welfare into the agrotourism agenda. This paper recommends a
comprehensive consideration of various agrotourism development models while devising regional
strategies. Recognizing the unique attributes of our country, primarily the diverse regional and local
conditions, becomes pivotal in optimizing agrotourism management and growth. Two primary models
converge to shape the landscape of "Agritourism" models. Initially, small agricultural entities
—
private
auxiliary farms, peasant (farm) farms, and agricultural consumer cooperatives
—
embark on
entrepreneurial endeavours within their domain, catalyzing agrotourism organically without external
investments.
K
EYWORDS
Tourism sector, domestic tourism, agrotourism activity, rural tourism, investment mechanism, economic
levers, organizational-economic mechanism.
I
NTRODUCTION
Journal
Website:
http://sciencebring.co
m/index.php/ijasr
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Research Article
AGROTOURISM: NURTURING TRADITION, PRESERVING
HERITAGE, AND FOSTERING LOCAL DEVELOPMENT
Submission Date:
November 16, 2023,
Accepted Date:
November 21, 2023,
Published Date:
November 26, 2023
Crossref doi:
https://doi.org/10.37547/ijasr-03-11-47
Sadafbek Husanboev
Phd In Economics, Senior Lecturer, Department Of German And French Languages, Fergana State
University, Fergana, Uzbekistan
Volume 03 Issue 11-2023
290
International Journal of Advance Scientific Research
(ISSN
–
2750-1396)
VOLUME
03
ISSUE
11
Pages:
289-295
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
Today, the development of agrotourism activities
in the tourism industry of the developed
countries of the world, including in developing
countries, whose share in the total indicators is
steadily increasing, is largely carried out based on
the management of the agrotourism resource
components of the country's regions and the
positive and negative factors affecting the
development of the activity [1-4].
M
ETHODOLOGY
The agrotourism activity initially became a
separate type of activity in the developed
countries of the European agricultural network,
and as an important factor in the rapid
development of this touristic activity, it is shown
that residential buildings in rural areas have a
high level of comfort. The primary concept of
agritourism in Europe is aimed at the
development of small family businesses in rural
areas. In the development of agrotourism activity,
it is necessary to take into account the following
necessary conditions [5-9]:
•
availability of free or relatively cheap housing
stock in rural areas (including small towns);
•
good condition of the housing fund with a
sufficiently high level of comfort to
accommodate tourists;
•
availability of state support for agrotourism
activities;
•
creation of special structures that provide
systematic support and are engaged in the
organization of agrotourism activities, as well
as
the
introduction
of
information
technologies that allow the provision of
services provided in agrotourism activities in
electronic form;
•
organization of associations of agrotourism
entities,
their
classification
and
standardization in terms of tasks, assessment
of the quality of services in agrotourism,
advertising and information provision, etc.;
•
development of a system of activity regulation
(adoption of relevant laws and state
programs), introduction and promotion of
national and regional agrotourism products
and
services
with
information
and
advertising;
•
financial support for agro-tourism facilities
(formation of preferential lending systems,
direct subsidies, preferential taxation), as well
as quality provision of roads, sewage, water,
gas, energy supply, communication, etc.
The model for the development of agrotourism
activities has been adopted as a model in
European countries with relatively high
agricultural sectors. These countries do not have
such comfortable housing facilities in rural areas
as in Western Europe, but they have state
programs for the development of agritourism
activities on the European Union model.
Decisions and relevant programs have been
adopted by the government to support
agrotourism, a preferential lending system for
agrotourism accommodation has been created,
national associations of business entities engaged
in agrotourism activities have been established to
increase their comfort, and information and
Volume 03 Issue 11-2023
291
International Journal of Advance Scientific Research
(ISSN
–
2750-1396)
VOLUME
03
ISSUE
11
Pages:
289-295
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
advertising portals have been introduced. is
supported [9-11].
In less developed countries where it is not
possible to use private houses as tourist
accommodation, but at the same time there is
significant tourism potential (climatic, natural,
landscape, historical and cultural, etc.), a different
approach is used: large-scale private tourism in
rural areas focused on the use of rural tourism
resources centres are being created.
In several countries, the concept of agrotourism is
primarily aimed at the creation of agricultural
parks, which are mainly state organizations that
promote national agriculture and generate
income from tourism. This model is usually
overseen by the agency responsible for
agricultural development [12].
R
ESULTS AND DISCUSSION
In addition to the availability of tourist and
recreational resources in the regions, it is
important to develop settlements in rural areas
for the implementation of any model of
agrotourism development. In this case, the means
of accommodation of agrotourism activity can be
formed in two ways:
1. Conversion of houses, palaces, and cottages,
which are not created as hotels, which are
permanently or conditionally available in rural
areas, into tourist accommodation.
2. Construction of special accommodation
facilities - in which tourist accommodations
("national villages", "hunter/fishermen's houses",
"cultural centres", "agricultural parks", camps,
etc.) function as a means of accommodation for
agrotourism activities.
Based on the study of foreign experiences in the
development of agrotourism activities, it can be
noted that currently there are practical
experiences in the implementation of several
models of agrotourism development in
agriculturally developed regions of the world,
which can be classified as follows:
1. Development of small family hotel business and
agrotourism activities based on existing tourist
resources of the region without significant
changes in the socio-cultural environment of the
region.
The implementation of this model implies the
implementation of the state policy on the transfer
of the rural population from the agricultural
production sector to the service sector, that is, the
adoption of a comprehensive socio-economic
strategy at the national level aimed at supporting
the development of rural areas. This strategy
involves the development of a network of
accommodation facilities (private small hotels)
and specialized entertainment facilities (sports
centres, boat stations, stables, hunting societies,
etc.) based on existing rural housing and
agriculture (farms, beekeeping, fishing farms,
etc.). , includes support.
2. Construction of large and medium-sized
private tourist facilities in rural areas: specialized
private hotels in the form of "historical or national
villages", cultural and ethnographic centres,
centres for demonstration production processes,
Volume 03 Issue 11-2023
292
International Journal of Advance Scientific Research
(ISSN
–
2750-1396)
VOLUME
03
ISSUE
11
Pages:
289-295
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
etc. This model is used more by countries with
low availability of housing stock in rural areas,
but with high tourism potential. For the
successful implementation of the considered
model, a large amount of investment, the
development of special projects, extensive
research and marketing activities are required.
3. Creation of public or private agricultural parks.
In addition to the development of the tourism
industry, the concept based on such a model is
aimed at popularizing and promoting agricultural
achievements in a given country, preserving
practical skills and demonstrating national
(traditional) agricultural production technology.
In world practice, the program for the
implementation of such a model is usually
supervised by the agency responsible for
agricultural development. These are multi-
functional centres where state agricultural parks
can conduct research and breeding at the same
time. This model includes large state or private
investments, the development of serious large-
scale projects for the development of agro-
tourism activities, the existence of a scientific-
technical and scientific-research base, and
professional personnel.
Concepts of agrotourism formed in world
practice, usually, in addition to economic
(commercial) aspects, also bear a certain
ideological burden. The development of
agrotourism activities is also related to the
preservation of national and ethno-cultural
heritage, natural and historical-cultural habitats,
architectural and historical space, restoration and
promotion of traditional values and lifestyle, and
solving other socio-cultural tasks. Recently, in
several European countries, a lot of attention has
been paid to the impact of tourism development
on the life of the local population when
developing tasks for the development of
agrotourism activities.
It is recommended to take into account different
models of agrotourism development in the
development of regional directions for the
optimization of agrotourism development and
management processes, taking into account the
specific characteristics of our country, first of all,
the diversity of regional and local conditions.
There are two main concepts for the formation of
"Agritourism" models. First, small agricultural
enterprises - private auxiliary farms, peasant
(farm) farms, and agricultural consumer
cooperatives begin to engage in business
activities based on a touristic approach within the
framework of their activities. In this case,
agrotourism develops at the expense of these
enterprises' funds without attracting the
necessary investments from outside.
The second concept includes the comprehensive
development of tourism in rural areas. In this
concept, agrotourism is not considered as a
subsidiary production, but as a main business
that provides maximum recreation services
aimed at exploiting all aspects of rural life that are
attractive to tourists. Such aspects include, for
example, the availability of favourable ecological
and aesthetic conditions, the opportunity to
participate in the rural lifestyle and its
entertainment (horse riding, mushroom and
Volume 03 Issue 11-2023
293
International Journal of Advance Scientific Research
(ISSN
–
2750-1396)
VOLUME
03
ISSUE
11
Pages:
289-295
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
berry gathering, fishing, etc.), and the use of
locally produced cheap food products, with
ethnographic characteristics. dating can be listed.
These conditions lead to the development of
tourist villages, real estate complexes, and agro-
tourism centres with accommodation facilities.
It is no coincidence that the policy of supporting
agritourism activities in Europe is still focused on
economically less developed regions, the basis of
such policy was the need to develop agriculture to
increase the market competitiveness and
efficiency of local agricultural products. This led
to a decrease in the number of people employed
in primary production and created the problem of
a lack of jobs in rural areas. Therefore,
agrotourism is considered as an alternative
economic activity that increases the income of
less developed regions [13].
World experience shows that the development of
agrotourism activity, which is considered a
special direction of the tourism industry in our
country, can be effective from both a social and
economic point of view. At the same time, if
agrotourism does not develop on its own, it is
impossible to achieve high efficiency within any
program of territorial or regional importance,
otherwise, in the absence of financial resources,
local projects in the field of agrotourism are
forced to develop independently slowly and with
difficulty.
In addition, it is necessary to take into account the
specific characteristics of the development of
agro-tourism activities in our country. The
development of agritourism in Western Europe is
mainly explained by the overproduction of
agricultural products. Therefore, the concept
aimed at the development of the sector for our
country is more logical and strategic, within
which the development of agricultural production
and agro-tourism is combined. If we combine the
provision of tourism services in rural areas with
the sale of food products at producer prices, this
creates an affordable and competitive market
product. As a result, the joint organization of food
and tourism services can turn out to be very
profitable, even if each of these activities is
unprofitable by itself.
C
ONCLUSIONS
Based on foreign experience, it can be assumed
that agrotourism in our country goes through two
main stages in its development: the stage of
establishing a small family agrotourism business
and the stage of forming medium-sized
agrotourism business facilities. In addition, taking
into account the specific characteristics of the
sector in our country (low volume of agricultural
production, negative level of migration), it is
necessary to plan the development of national
agrotourism activities, that is, to create a single
agrotourism complex "using the results of a
common assessment for both sectors (agriculture
and agrotourism) also helps to choose an effective
model for the development of agrotourism
activities in Uzbekistan.
In our opinion, the following directions (models)
of agrotourism development in our country may
be promising:
Volume 03 Issue 11-2023
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International Journal of Advance Scientific Research
(ISSN
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2750-1396)
VOLUME
03
ISSUE
11
Pages:
289-295
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
•
creation of regional rural tourism networks
by developing small, family and private
agrotourism entrepreneurship (residential
buildings - small family hotels and rural
tourism infrastructure) based on existing
tourist resources of rural areas.
The following issues can be resolved at the initial
stage with this model of agrotourism
development:
•
creation of associations of agrotourism
business entities in the field of organizational
support;
•
registration
of
agrotourism
entities,
establishment of credit lines for rural tourist
objects, provision of basic information to
agrotourism entities;
-
organization
and
certification
of
advertising and marketing activities for
agrotourism activities);
-
information support aimed at the
development of industry activities,
formation of large-scale interactive
databases, creation of an effective system
of delivery of local tourist products in the
form of information;
-
supplementing the legal framework in the
field of legal support with the necessary
documents and laws, taking into account
regional characteristics;
-
in the field of financial support,
organization of preferential lending
system for rural entrepreneurs, financing
of
necessary
professional
training
programs, and financing of rural
infrastructure as a strategic task.
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289-295
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