INTERNATIONAL MULTIDISCIPLINARY JOURNAL FOR
RESEARCH & DEVELOPMENT
SJIF 2019: 5.222 2020: 5.552 2021: 5.637 2022:5.479 2023:6.563 2024: 7,805
eISSN :2394-6334 https://www.ijmrd.in/index.php/imjrd Volume 12, issue 07 (2025)
159
MEDIALINGUISTIC AS A NEW DIRECTION IN LEARNING THE LANGUAGE OF
THE MASS MEDIA
Rizaeva Kamola Shuxratovna
Senior teacher of “Foreign Languages” department of the Tashkent
State Technical University ,Tashkent, Uzbekistan
E-mail: krizaeva149@gmail.com
ORCID: 0009-0000-3077-7601
Abstract:
The growth of mass media - radio, television, the emergence of new information
technologies, the development of the Internet - all this does not leave its influence on the
creation and distribution of the word. Most of the use of speech today is in the field of mass
communication. This prompted the emergence of a new term "medialinguistics - mass media
language" in modern linguistics. The study of this term in modern linguistics has become one of
the topical issues of linguistics. The solution to this problem was first opened in 1899 at the
Faculty of Philology at Moscow State University.
Key words:
mass media, radio, newspaper, magazine, media, linguistic, structure.
By the end of the 20th century, all the necessary conditions were created for the formation of
the knowledge and experience gained in the study of media language as an independent
scientific field, and as a result, a new field of medialinguistics appeared in the prism of
linguistics. The term "medialinguistics" is formed by a number of terms used to represent
various interdisciplinary disciplines, such as sociolinguistics, ethnolinguistics, and media
psychology. Each of these terms combines the theoretical foundations and methodology of the
fields of sociology and linguistics (sociolinguistics), ethnography and linguistics
(ethnolinguistics),
mass
media
and
psychology
(media
psychology).
Figure 1.1. Media Summary
Studies show that the object of medialinguistics is interpreted by many scientists as the
language of mass media. That is, it can be seen that this term was interpreted in modern
INTERNATIONAL MULTIDISCIPLINARY JOURNAL FOR
RESEARCH & DEVELOPMENT
SJIF 2019: 5.222 2020: 5.552 2021: 5.637 2022:5.479 2023:6.563 2024: 7,805
eISSN :2394-6334 https://www.ijmrd.in/index.php/imjrd Volume 12, issue 07 (2025)
160
linguistics - a new science that studies the functioning of language in the field of mass
communication. Media linguistics studies the creation of media texts, their linguistic, stylistic,
and functional features. In our opinion, medialinguistics is an independent and new field of
linguistics that studies the language of mass media. His research object is language elements
related to radio, television, newspapers, magazines and the Internet.
S. Bernstein, D. Shmelyov, V. Kostomarov, Yu. Rozhdestvensky, G. Solganik, S. Treskova, I.
Lisakova, B. Krivenko, A. Vasiliyeva, Theun van Dyck, It is appropriate that we include such
names as Martin Montgomery, Alan Bell, Norman Fairclough, Robert Fowler.
In our country, a number of studies are being conducted in the field of medialinguistics, and as
a result, one or another issue of the field is studied and theoretical conclusions are drawn. The
study guide "Medialinguistics and editing" prepared under the co-authorship of D. Teshaboyeva,
G. Bakiyeva, M. Isroil, L. Toshmuhamedova, M. Nuritdinova can be considered as the result of
these works. It covers the features of media language and style, the modern concept of speech
culture in the media space, the art of public speaking and editing skills. Also, information is
provided about modern trends of media language, standard and expressiveness, principles of
text creation in media space and communicative functions of media text.
Norman Fairclough in his book "Mediadiscourse" states that media linguistics has brought
together a wide range of work on this dynamically developing field as the language of mass
media, and cites that one of the most important conditions for the emergence of this field is the
following.
- in particular, the rapid growth of information and communication technologies, manifested in
the creation of a global media network;
- formation and development of a single information space as a new virtual environment of text
communication;
- formation and scientific understanding of the OAV language concept, determination of its
functional and stylistic features and internal structure;
- to realize the need for a comprehensive approach to the study of speech in mass media based
on the joint efforts of representatives of various humanities;
- within the framework of media studies (media studies), a new independent science, the topic
of which is a comprehensive analysis of the historical development, current state and
characteristics of the entire mass communication complex.
The English version of this term "media linguistics" appeared a little earlier, in particular, in the
article "The Scope of Media Linguistics" by John Corner, which defines the main goals and
tasks of studying the field of "Media Linguistics". John Corner, who distinguished
medialinguistics as an independent scientific field and noted that its subject is the study of
media language, notes its interdisciplinary character. "Medialinguistics has brought together a
wide range of research that is rapidly developing in the field of media language studies. There
is now a large literature on media language, and these studies are often interdisciplinary in
nature. Different genres of media discourse, such as news discourse , documentaries, and
advertising are being analyzed. Understanding is growing: Media language does not change in
each media medium, but interacts with other semiotic systems, including visual systems." As
can be seen from scientific observations, the subject of medialinguistics is the study of the
functionality of language in the field of mass media. This means that medialinguistics is a
separate linguistic direction devoted to the study of media language.
Social-informational processes have a great influence on language functionality. Mass media
has become one of the most active spheres of discourse today. Interest in this fast-growing field
of discourse is increasing due to the ever-increasing total volume of texts distributed by the
INTERNATIONAL MULTIDISCIPLINARY JOURNAL FOR
RESEARCH & DEVELOPMENT
SJIF 2019: 5.222 2020: 5.552 2021: 5.637 2022:5.479 2023:6.563 2024: 7,805
eISSN :2394-6334 https://www.ijmrd.in/index.php/imjrd Volume 12, issue 07 (2025)
161
media per hour. The formation of any new scientific direction is associated with the
development of key components, for example:
1) a theory that can be a starting point for all research in the field;
2) stable internal structure;
3) methodology;
4) terminological apparatus.
Undoubtedly, the main theoretical structure of medialinguistics is the special concept of the
media text, which is present in almost all media speech research. The essence of this concept is
that the basic definition of the text for traditional linguistics - as a sequence of sign units
connecting meanings, its main features are connection and integrity - mass media when
transferred to the field, its boundaries expand. Here, the concept of media text goes beyond the
sign system of the verbal level and approaches the semiotic interpretation of the concept of
"text", which implies not only the sequence of verbal signs, but the sequence of any signs.
However, according to our views, medialinguistics studies not only the text itself, but also the
media discourse. We will justify this opinion with examples that will be presented in the next
chapters of our research.
Many researchers argue that media communication gives new meanings to the concept of "text",
which depends on the media characteristics of any media. For example, in television, the text
does not consist only of words, but gradually develops on several levels: verbal, video and
audio accompaniment, forming a single whole, acquiring the properties of volume and multi-
layeredness. Radio texts and print texts are also characterized by a combination of verbal text
and certain media characteristics: music and sound effects, as well as graphic design features of
a newspaper or magazine.
There is a view that is considered very important for the theory of medialinguistics that "the
correct reception of the text is ensured not only by language units and their combination, but
also by the necessary general knowledge and communicative background." In relation to mass
media, the communicative background is understood as a set of conditions and features of
production, distribution and reception of media text. Therefore, the concept of communicative
background covers a very wide range of phenomena: from the features of reconstruction of
socio-cultural events to the range of interpretation.
Thus, the concept of communicative background is closely related to the category of discourse,
which is very important for the study of mass media texts. Discourse is defined as a complex
communicative phenomenon, which includes a set of extralinguistic factors of communication,
for example: social context, gives an idea of communication participants and their
characteristics; characteristics of information production, distribution and reception, etc. The
well-known Dutch researcher Teun van Dijk places importance on expanding the contextual
theory of discourse, especially in the study of mass media texts.
Referensec:
1.
X.Xamidova “Medialingvistika novaya paradigma v izuchenii yazika SMI”/gumanitar
fanlar 1-son (789)/2018-yil.
2.
Rizaeva, K. R. (2014). Economic Development of Uzbekistan: Export Promotion
Policies in the condition of the global financial-economic crisis. Europaische Fachhochschule,
(3), 162-165.
3.
Shuxratovna, R. K. (2024, April). STABILITY OF MEDIADISCURS IN ENGLISH
AND UZBEK. In International Global Conference (Vol. 1, No. 3, pp. 137-139).
4.
Shuxratovna, R. K. (2024). Mediadiskurs Tools in English and Uzbek. EUROPEAN
JOURNAL OF INNOVATION IN NONFORMAL EDUCATION, 4(4), 125-126.
INTERNATIONAL MULTIDISCIPLINARY JOURNAL FOR
RESEARCH & DEVELOPMENT
SJIF 2019: 5.222 2020: 5.552 2021: 5.637 2022:5.479 2023:6.563 2024: 7,805
eISSN :2394-6334 https://www.ijmrd.in/index.php/imjrd Volume 12, issue 07 (2025)
162
5.
Rizayeva, K. S. (2020). GAMES AND GAME ACTIVITIES IN ENGLISH LESSONS
FOR THE DEVELOPMENT OF STUDENTS COMMUNICATION SKILLS. Theoretical &
Applied Science, (2), 721-723.
6.
Umurzaqov A.M. Ijtimoiy reklamalar jamoatchilik fikrini shakllantirish vositasi
sifatida// NamDU ilmiy axborotnomasi, 2018. 4–son
7.
Azamatovna, B. S., & Salijanovna, I. S. (2020). Classification of could words in german
and Uzbek. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(6), 7333-7339.
8.
Bekmuratova, S. A. (2019). GRAMMATIC FEATURES OF DOUBLE WORDS IN
GERMAN AND UZBEK LANGUAGES. Scientific and Technical Journal of Namangan
Institute of Engineering and Technology, 1(5), 248-252.
9.
Azamatovna B. S., Salijanovna I. S. Classification of could words in german and Uzbek
//PalArch's Journal of Archaeology of Egypt/Egyptology. – 2020. – Т. 17. – №. 6. – С. 7333-
7339.
10.
Bekmurotova S. NEMIS VA OʻZBEK TILLARIDA JUFT SOʻZLARNING
SEMANTIK ASPEKTIDA LINGVOKUTUROLOGIK XUSUSIYATLAR //Science and
innovation in the education system. – 2024. – Т. 3. – №. 3. – С. 222-227.
11.
Imyaminova S. НЕМИС ТИЛИ ФРАЗЕОЛОГИЯСИДА ТЕРМИНОЛОГИК
БЕТАРТИБЛИК МАСАЛАСИ //Science and innovation. – 2022. – Т. 1. – №. B5. – С. 193-
198.
12.
Shukhratkhon I., Bekmurotova S. Grammar and stylistic characteristics of pair words in
modern german and Uzbek languages //ACADEMICIA: An International Multidisciplinary
Research Journal. – 2021. – Т. 11. – №. 10. – С. 1953-1956.
13.
Shukhratkhon I., Bekmurotova S. Structural-Semantical Features of Pair Words in
Modern German and Uzbek Languages //Turkish Online Journal of Qualitative Inquiry. – 2021.
– Т. 12. – №. 9.
14.
Azamatovna B. S. PAIRS OF WORDS AND THEIR SEMANTIC ANALYSIS IN
ARTISTIC TEXTS IN GERMAN AND UZBEK LANGUAGES //International Global
Conference. – 2024. – Т. 1. – №. 1. – С. 169-173.
15.
Bekmurotova S. NEMIS VA OʻZBEK TILLARIDA JUFT SOʻZLARNING
SEMANTIK ASPEKTIDA LINGVOKUTUROLOGIK XUSUSIYATLAR //Science and
innovation in the education system. – 2024. – Т. 3. – №. 3. – С. 222-227.
