INTERNATIONAL MULTIDISCIPLINARY JOURNAL FOR
RESEARCH & DEVELOPMENT
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PROSPECTS FOR THE DEVELOPMENT OF DIGITAL BANK IN UZBEKISTAN
Sobirov IIhom Husanovich
Samarkand State University of Architecture Construction,
Associate Professor of the " Economics " Department
Eshniyozov Azizjon
Student of Samarkand Institute of Economics and Service
Abstract:
The article shows the problems of the development of digital banking in Uzbekistan, as
well as specific recommendations
Кeywords:
Digital Bank, interactive analysis, remote banking product
The development will also cause the consumer market to change dramatically. The wishes and
desires of consumers are also becoming characteristic of emerging trends.
As stated in the Address of the President of the Republic of Uzbekistan Sh.M. Mirziyoev to the
Oliy Majlis, "it is necessary and necessary to acquire digital knowledge and modern information
technologies in order to achieve progress. This gives us the opportunity to take the shortest path to
ascension. After all, information technologies are deeply penetrating all areas of the world today.
Of course, we know very well that building a digital economy requires the necessary
infrastructure, a lot of money and labor resources. However, as difficult as it may be, if we don't
get started today, tomorrow will be too late. Therefore, active transition to the digital economy
will be one of our top priorities in the next 5 years
.
"Digital technologies not only increase the quality of products and services, but also reduce
excess costs."
As the President noted, the banking system is 10-15 years behind the requirements of the times in
terms of the use of digital technologies, the introduction of new banking products and software.
Starting from 2020, large-scale transformation programs are being implemented in every bank. In
this regard, special attention is paid to increasing the capital, resource base and income of our
banks.
Along with the changes in the service and sales market, the banking sector is also changing. In
general, the market is in the process of transformation into the virtual world.
Digital bank is a new model in banking business. Delivery of remote banking services to
customers based on Internet technologies is understood.
Going Digital Banking - The following are required to be competitive and effective in the
banking market:
Working for the client
-
Having all information about the client ("zolotaya zapis")
-
Analyzing customer behavior and history
-
Focusing on high technologies
Provision of digital services:
-
One-stop shop for "difficult" products
-
Marketplace for goods and services
-
Introduction of robotization
Transition from office services to digital channels
-
Site and mobile applications
-
Anticipate requirements
INTERNATIONAL MULTIDISCIPLINARY JOURNAL FOR
RESEARCH & DEVELOPMENT
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eISSN :2394-6334 https://www.ijmrd.in/index.php/imjrd Volume 12, issue 04 (2025)
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-
introduction of the principles of providing several different systems, service channels or
communications through a single window (window, link, button) (Omnikanalnost)
Implementation of online analysis and self-teaching technologies (iskusstvennyy intelekt).
-
Use of neural systems
-
Use of open databases
-
Forecasting based on Big Data analysis
Having an active position in social networks, active use of digital marketing instruments is the
driving force of digital banking. Because the main consumers of the digital bank are active users
of the Internet.
The importance of social networks in the development of digital banking is as follows:
1.
Causes rapid dissemination of information about bank products and services;
2.
The role of the bank as a financial advisor will increase;
3.
Rapidly develops the financial literacy of the population;
4.
Confidence in mutual suggestions and recommendations increases among users on social
networks;
5.
In the social network, in cooperation with bank users, there is a space for communication
without any corruption. A relationship based on suggestions and recommendations is established
with them, not just sales. As a result of this, trust in the bank appears among users - potential
customers, and the number of bank promoters increases.
In the era of digital technologies, the most effective means of attracting customers and improving
the image of the bank is to increase and develop the activity of the bank in social networks.
Problems in introducing digital banking in Uzbekistan:
1. Absence of a single identification system for individuals and private entities;
2. Existence of regulatory documents preventing remote sale of bank products and services;
3. Incomplete automation of business processes;
4. Absence of scoring system;
5. Integration with mandatory external systems (NIKI, mortgage registry, etc.) has not been
established;
6. Problems in data exchange with EOPTs.
Things to do when introducing digital banking:
1.
Standardization of retail banking products and services. Maintaining a uniform tariff
policy in all regions.
2.
Increasing the bank's activity in social networks.
3.
Organization of Internet marketing (SMM) team.
4.
Implementation of online orders for products and services specified on the bank's website.
5.
Organization of remote banking product sales and development team.
6.
Segmenting customers and developing a service model.
7.
Remote sales channels: revision and development of website, mobile banking, social
networks, call center functionalities. Integration with CRM.
8.
Improvement of remote banking services (mobile and internet banking) systems.
REFERENCE:
INTERNATIONAL MULTIDISCIPLINARY JOURNAL FOR
RESEARCH & DEVELOPMENT
SJIF 2019: 5.222 2020: 5.552 2021: 5.637 2022:5.479 2023:6.563 2024: 7,805
eISSN :2394-6334 https://www.ijmrd.in/index.php/imjrd Volume 12, issue 04 (2025)
175
1.
Address of the President of the Republic of Uzbekistan to the Oliy Majlis.
https://uza.uz/oz/politics/zbekiston-respublikasi-prezidenti-shavkat-mirziyeevning-oliy-25-01-
2.
Innovative management: ucheb. [Text] / pod ed. S.D. Ilenkova. - M.: Yuniti, Banki birji,
2001. - 321 p.
3.
Sobirov, I. Kh., Sh. Atabaeva. "WAYS OF USING REMOTE BANKING SERVICES
IN THE DIGITAL ECONOMY." Archive nauchnyx issledovany (2022).
4.
3. Sobirov, I. X., P. Sobirov. "STRATEGIC INNOVATION DEVELOPMENT
STROITELNOY OTRASLI UZBEKISTAN." Problemy ustoychivosti razvitiya social-economic
system. 2022.
