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Impact factor: 2019: 4.679 2020: 5.015 2021: 5.436, 2022: 5.242, 2023:
6.995, 2024 7.75
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USE OF JARGON AND SLANG IN PRESS MATERIALS
Ahmadaliyev Qodirali
Teacher at Fergana State University
Annotation:
This article analyzes the use of jargon and slang in modern press materials,
focusing on their stylistic and communicative functions. These lexical units add expressiveness,
personalization, and proximity to the audience. However, excessive use may undermine
language norms and journalistic standards.
Key words:
jargon, slang, press materials, media communication, audience understanding,
professional language, informal language, news writing, public relations.
Modern journalistic language is not only information to deliver tool, maybe in society socio-
characteristic relationships, cultural identification and communication strategies reflection
provider language is a phenomenon. Public information media (media) today on the day society
language to culture directly impact provider strong to the platform Especially slang and
jargon such as informal, often unconventional lexical of units journalistic in texts active
usage linguistics and journalism point of view from the point of view separately requires
attention.
Today globalization and information technologies fast developing in the period public
information media, especially the press of the language to change witness We are becoming.
Journalist texts of the language modernization, in which various communicative of tools, in
particular jargon and slang units active usage, text expressiveness and audience with
communication to strengthen service is doing. With this together, like this lexical units too much
more usage of the language literary norms and standards contrary arrival It is possible. This is
press language culture current from problems to one has become.
Public information tools language culture in the formation directly participation will. Press
materials, especially newspapers and magazines articles, society to the language was attitude
represents. So one in the environment slang and jargon of your words application – modern
journalistic of the language communicative strategy as This event is being considered. the text
more vital, free and audience approximating tool although, normative language from the
requirements retreat also causes to be possible.
Also, journalism in terms of network and format diversified today's in the environment ( social
networks, blogs, online media) this informal lexical units application level is increasing. This is
modern linguistics and stylistics for new research field open is giving.
Jargon and slang in linguistics informal lexical layer as They are linguistic in the system to the
standard ( literary ) language opposite standing events to the point Jargon is usually a specific
profession or social group to representatives relevant special terms and expressions from the
system consists of is, it is information in exchange accuracy and speed to provide service
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(Kenwood, 1969)
. Slang, on the other hand, is more emotional and stylistic effect create for
applicable, normative language from the circle outside are expressions.
Kenwood In his 1969 work, he defined slang and jargon as "low social prestigious lexical as
"units " not " social "
intergroup identification amplifier communicative as a tool
Linguists
them linguistic dynamics product, that is of the language social and functional
changes They know it as a sign.
M. Bednarek (2019) and public in culture language samples analysis so, slang and jargon words
use compositional and stylistic units as He has worked on television and film scripts. used
offensive and taboo words learn from them functional difference determined – that is, some
dramatic effect, others and realistic melody create for is used
Slang and jargon are journalistic to the language stylistic freedom, dialogic tone, and
interactivity take especially modern in the press, social to networks in media formats based
on such units the text " permitted " level informality ” with This is a good thing. In turn, the
audience with proximity effect harvest does (Thurlow, 2006)
C. Thurlow (2006) own in the study in the press new media language analysis made and from it
slang units using modernity and avant-garde mood create mechanisms showing He gave it. He
gave it. lexical units meta- discursive evaluates as a tool : that is they text on reflection creates,
the reader to think forced does.
Also, Busa (2013) by in the work "The Language of the News" written in journalism jargon
application targeted audience with the connection provider stylistic strategy as interpretation
He/She will use the jargon to “ get to the point ” loyalty as "symbol " evaluates – that is author
known one in the field enough to experience has that shows
Modern journalistic of texts expression style many stylistic factors with is determined. Of them
the most remarkable — expressiveness, i.e. emotions of the text, evaluator tone and imagery
with It is saturation. This is exactly what aspect provider the most active lexical from tools one is
this slang and jargon They are units of text that are " dry " from "information" take it out
emotional, listening or to the student closer, sometimes and ironic or sarcastic to dream brings.
This is lexical layers mainly following three main stylistic and communicative task does :
1. Attractiveness ( Attention) Slang and jargon, especially in titles, subtitles or in the first words
when used student's attention attraction to do to the tool Media consumers
more from a
dynamic, " living " language used to texts attention They look at it. Example for :
“ Deputies ”
money washed » – financial audit lively on air exposed " it happened "
- this such as in the
headlines The verb " washed " used is slang, and it international audience is also connotative
accordingly fast This method
the text sensationalize or clickbait effect also serves to create
does (Thurlow, 2006)[³].
2. Identification ( Intergroup) intimacy expression )
1
Kenwood, CM (1969).
A Study of Slang and Informal Usage in the Newspaper
. UBC Library.
2
Bednarek, M. (2019).
Swear/taboo words in mass media discourse
. Discourse , Context & Media.
3
Thurlow, C. (2006).
New media language and slang dynamics
. JCMC, 11(3), 667–688.
4
Busa, MG (2013).
Introducing the Language of the News: A Student's Guide
. Routledge . PDF
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Slang and jargon are used to describe the reader as “ this text you for " social the alarm gives.
Especially youth, professional groups ( e.g. IT, marketing, politics, finance) for the field ) written
jargon group in texts internal language reflection provider encrypted communication It is a tool
for the student. in mind himself/herself " this" to the group " I belong " the idea wakes up.
Kulikova and Barabash (2024) this the situation identification They call it a function. to the mind
according to, using slang in the student social closeness, closeness to oneself uniqueness feeling
appearance will be [⁵].
3. Stylistic lightness ( Heavy topics softening )
Journalist texts often political, economic, social topics illuminates. Slang and jargon are like "
spiritual " pressure is strong topics people to the language approximates, parodied or simplifying
tool become service does.
For example :
"Why do some governors just by ' doing PR '
"
Busy ?"
Here ' PR ' phrase journalistic jargon, complicated analyses simplifies and helps the reader the
topic joke or irony with acceptance to do opportunity gives.
Bednarek (2019) and Busa (2013) this function expressive lexical describes as lightness — that
is, such units heavy topics consumption to do facilitates, emotional equality creates [²][⁴].
So, journalistic slang and jargon in texts application not only stylistic decoration, maybe
functional communicative strategy They are included in the text. expressiveness, audience with
language to find, and emotional sincerity lucky But their
too much excessive and without
context usage, literary language to the standards is contradictory and in professional journalism
this balance storage current is a matter.
Conclusion
Press slang and jargon in the materials active usage modern journalism of the language social,
stylistic and communicative features deep analysis to do necessity to the surface This brings.
lexical units modern information consumers with effective communication install, text attractive
and reader-friendly approximation, as well as expressiveness increase tool as service does.
Analyses this shows that slang and jargon text in the composition following main functions does :
Attractiveness, that is student's attention attraction to grow ;
Identification, that is certain audience with proximity the feeling formation ;
Stylistic lightness, that is heavy or official topics simplification and emotional pressure
reduce
With this together, like this informal units journalistic in texts redundant and out of context
usage literary language to the standards damage convey, language culture and journalism ethics
to the violation reason to be possible. Therefore, for them in use stylistic balance save, subject,
genre and audience compatibility principles action to do important importance profession will
reach.
Conclusion
. as highlight It is necessary that slang and jargon are journalistic the language in
modernization important role Although it plays, it of the event boundaries, functional
opportunities and language to culture impact permanent requires scientific monitoring and
regulation. This journalists, linguists and public figures communication field experts in front of
standing current scientific and practical is a task.
Volume 15 Issue 07, July 2025
Impact factor: 2019: 4.679 2020: 5.015 2021: 5.436, 2022: 5.242, 2023:
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References
1. Bednarek, M. (2019). 'Don't say crap.' Negotiating the use of taboo words in the narrative
mass media: Swear/taboo word functions and media censorship. Discourse, Context & Media, 29,
100297. https://www.sciencedirect.com/science/article/pii/S2211695818302976
2. Busa, MG (2013). Introducing the Language of the News: A Student's Guide. London:
Routledge.
https://moodle2.units.it/pluginfile.php/601628/mod_forum/post/50204/Introducing%20the%20L
anguage%20of%20the%20News.pdf
3. Kenwood, CM (1969). A Study of Slang and Informal Usage in the Newspaper. University
of British Columbia. https://open.library.ubc.ca/media/download/pdf/831/1.0104157/1
4. Kulikova, E., & Barabash, V. (2024). Modern Media Discourse and Standards in the Context
of Ecological Thinking: Linguistic Tolerance. Mediaobrazovanie (Media Education), 20(1), 56–
64.
https://cyberleninka.ru/article/n/modern-media-discourse-and-standard-in-the-context-of-
ecological-thinking-linguistic-tolerance
5. Thurlow, C. (2006). From statistical panic to moral panic: The metadiscursive construction
and popular exaggeration of new media language in the print media. Journal of Computer-
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Communication,
11(3),
667–701.
https://academic.oup.com/jcmc/article-
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