Volume 15 Issue 03, March 2025
Impact factor: 2019: 4.679 2020: 5.015 2021: 5.436, 2022: 5.242, 2023:
6.995, 2024 7.75
http://www.internationaljournal.co.in/index.php/jasass
480
THE ROLE OF ADVERTISING IN THE ECONOMY.
Raximova L.A
Asia international university, Bukhara
Abstract:
This article provides general and important information about what advertising is, its
types, importance, and role, as well as how to express advertising texts through proverbs, its
advantages, achievements, and who created it.
Keywords:
advertising, demographic, commerce, proverb, operator, demand, trend, technology,
modern, buyer ( consumer).
In today's market conditions, no commercial enterprise can successfully conduct business
without advertising in one form or another. For many centuries, it is a constant companion of
man, it keeps pace with the times and changes with it. Today, understanding modern advertising
is impossible without analyzing the main historical stages of its development. No commercial
organization that successfully conducts business can do without the experience and help of
specialists - stylists, artists, designers, operators, directors - in a word, advertisers. The power
and role of advertising are currently an extremely important issue. First of all, advertising is
usually concise, artistically expressed, emotionally colored and contains information that
conveys the most important facts and information about goods and services to the minds and
attention of potential buyers.
The constant changes taking place in the external environment, in the socio-economic life of
society, the emergence of new achievements of science and technology affect changes in the
advertising market. Based on this, it is necessary to highlight a number of important trends in the
development of advertising: - the emergence of new technologies in the process of creating and
distributing advertising ; - shortening the product life cycle and the variability of consumer
preferences and tastes; - demographic changes; - territorial changes in the advertising market; -
the use of modern promotional tools in advertising; - expanding the objects of advertising
influence. The saturation of the market with goods and services leads to an acceleration of the
life cycle of products, and, accordingly, the consumer tastes of consumers are constantly
changing. This leads to a frequent replacement of goods on the market with new or modernized
ones. Advertising managers should examine the market where sales are declining and use
advertising to promote new products. This indicates an increase in the mobility of advertising. In
turn, oversaturation of the market leads to freedom of choice for consumers. Demographic
changes directly affect the market , providing different age groups of consumers with different
products. Such segmentation makes it possible to develop special advertising for each category
of the target audience.
The creation of large metropolises leads to territorial changes in the markets of goods and
services , as well as a change in the assortment of products. In this regard, it is necessary to
segment the market on a social basis and, accordingly, create advertising materials for target
markets (for example, for urban and rural residents). Various advertising media can be used as
advertising, while information transmission channels are reduced , and a large number of
advertising media are used simultaneously in an advertising campaign. Advertising affects
Volume 15 Issue 03, March 2025
Impact factor: 2019: 4.679 2020: 5.015 2021: 5.436, 2022: 5.242, 2023:
6.995, 2024 7.75
http://www.internationaljournal.co.in/index.php/jasass
481
various areas of activity: art, literature, culture, sports , etc., affects the upbringing of aesthetic
and moral norms of behavior in society, the development of social relations between people. In
addition, in the process of creating and placing advertising materials, it is necessary to pay
attention to the following difficulties: - intrusive advertising; - primitiveness in the creation of
advertising materials; - the problem of perception; - advertising overload; - deceptive advertising;
- imperfection of the legislative framework; - problems of assessing the effectiveness of
advertising. Excessive intrusiveness is the most pressing problem of modern advertising. Often
repeated and repetitive advertisements tire, and consumers begin to ignore such advertisements.
In order for the call to be heard, advertising should be maximally targeted to a relevant and
specific target audience. Each person perceives the same information in his own way, so an
unsuccessful combination of words, phrases, images can lead to a loss of advertising content and
can lead to a misunderstanding of the meaning.
Advertisers tend to put too much information into advertising, which sometimes has nothing to
do with the subject of advertising.
Overloaded advertising contributes to a decrease in its
effectiveness. A negative attitude towards advertising causes its falsehood. An advertiser
interested in one-time profit, forgetting about his reputation, creates false advertising. The
problems of modern advertising are closely related to the problems of morality, patriotism and
the interests of society. When creating advertising, many advertisers forget not only about this,
but also about the elementary sense of respect for people, recognition of their opinions, even if
they do not coincide with their own positions . The consumer cannot protect his psyche from
intrusive and false advertising. Therefore, the emotions that arise after viewing or reading an
advertising message are distorted. This indicates a decrease in the social effectiveness of
advertising. We have learned about what advertising is, why it is needed, what its functions are,
what types there are. Now we have questions like who creates advertising, who writes
advertising words. Of course, a person who has come across this work cannot do it. Copywriters
do it. Copywriting (English), literally translated, means "writing text " means. Copywriting
usually refers to the preparation of advertising materials or texts for businesses. Therefore,
copywriters are the creators of commercial texts. Copywriters help create scripts, slogans for
billboards, brochures, catalogs, song lyrics, magazine and newspaper advertisements, sales
letters and other direct mail, television or radio advertisements, website and social media posts,
and other marketing communications. Commercial texts are divided into two types according to
their format, purpose , and level of publication: Advertising texts. Texts related to the promotion
of a particular product or service are called advertising texts. For example, lending texts, texts
describing a type of service, text on the product card of an online store, text on posts about
commerce on social networks. Entertainment texts. This includes mood (funny) collections,
photo collections, texts and games. This type of texts spreads quickly and mainly serves to brand
the product. Many copywriters work for advertising agencies, copywriting agencies, or freelance.
Advertising agencies typically employ copywriters as part of a media team. They work with art
directors or creative directors. A copywriter writes the text or script for an advertisement, based
primarily on input from the client. Any member of the team can come up with a general idea
(usually called a concept), and the collaborative process often improves the work. Some agencies
specialize in serving a particular industry or sector. Copywriting agencies combine copywriting
with a range of editorial and related services, including positioning and messaging advice, social
media, search engine optimization (SEO), development editing, copywriting, proofreading, fact-
Volume 15 Issue 03, March 2025
Impact factor: 2019: 4.679 2020: 5.015 2021: 5.436, 2022: 5.242, 2023:
6.995, 2024 7.75
http://www.internationaljournal.co.in/index.php/jasass
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checking, and speechwriting. Some agencies employ copywriters in a permanent office, while
others use freelancers. Copywriters also often work remotely, freelance, for large companies,
such as retail chains, book publishers, or other large companies that advertise. They may also
write advertisements for newspapers, magazines, and radio broadcasts. Copywriters are similar
to technical writers , and the careers can overlap. In general, technical writing is focused on
informing and instructing readers rather than persuading them. For example, if a copywriter
writes an ad for a car, a technical writer writes an operator's manual explaining how to use it.
Advertising is usually concise, artistically expressed, emotionally colored, and contains
information that conveys the most important facts and information about goods and services to
the minds and attention of potential buyers. Therefore, if we express advertising texts through
proverbs, this automatically increases the level of advertising and increases the sales of the
advertised goods or services. And this method is not a newly created method, it has been used for
a long time and has justified itself. When we see advertisements expressed through proverbs on
posters hung along the roads and on large monitors, we are inevitably attracted to them. After
hearing these phrases many times, we feel warm towards them. As a result of this warmth, we
feel a desire for the product or service behind it. Our interest and trust in the product increases.
This leads to an increase in demand , and direct advertising plays a key role in this process.
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Volume 15 Issue 03, March 2025
Impact factor: 2019: 4.679 2020: 5.015 2021: 5.436, 2022: 5.242, 2023:
6.995, 2024 7.75
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