Volume 15 Issue 03, March 2025
Impact factor: 2019: 4.679 2020: 5.015 2021: 5.436, 2022: 5.242, 2023:
6.995, 2024 7.75
http://www.internationaljournal.co.in/index.php/jasass
748
STYLE AND STYLING IN CLOTHING DESIGN
M.Y.Suvonova
Teacher at Karshi State University
ORCID :
https://orcid.org/0009-0007-8269-1931
E -mail:
Annotation:
Design is a type of creative activity. Design is the aesthetic requirements of society.
Design is the legitimate result of the functionality and rational design of an object. Design is a
science. Design is an art form. Design is a field of adaptation. With the help of design, the
properties of industrial products are adapted and produced in such a way that they have a
positive aesthetic effect on a person.
Key words:
Design, art, aesthetics, item, dress, romantic style, form, clothing, style, styling,
costume, design, decoration, classical style, nautical style, checkered style, national clothes.
Introduction.
The history of design is closely connected with the history of mankind, and
wherever people live, they have always paid attention to the appearance of their objects, which is
why design was born. Design is a special kind of art that creates the environment of a product.
Design aims to solve new problems in accordance with the specific needs of society and man.
Style is one of the main concepts in design, and in society it is most often associated with the
concept of costume. The concepts of period style, historical costume style, fashion style,
designer style, and company style are also very common.
Style is the most general category of artistic thinking; in art, the ideological unity of the visual
means of a certain period or work; the artistic and plastic similarity of the environment of the
object. The worldviews, ideas and views of each period are reflected in the style. Style is the
artistic language of the period, the artistic expression of the era. It reflects the aesthetic ideal of a
certain historical period. Style has a special influence on all types of art, it is called the “great
artistic style of the era”. In the history of art, “great styles” belonging to the era have appeared
one after another: Ancient Egypt, Antique, Romanesque, Gothic, Renaissance, Renaissance,
Baroque, Rococo, Modern. These styles determined the type of costume, its shape, proportions,
the fabrics used, and the way it was worn.
Each style consists of several stages in its development:
emergence, peak, crisis. It should be noted that in each era several styles coexisted: elements of
the previous, currently dominant and future styles. In each country, artistic styles were unique,
depending on the level of development of its artistic culture, political and socio-economic
development, and its connection with the cultures of other countries. Each seasonal style
promotes new styles, and designers strive to create their own style. However, not all styles
appear by chance. Political events, social problems affect the formation of styles, making them
relevant. Fashionable styles reflect the changing image and lifestyle of a person, his vision of his
Volume 15 Issue 03, March 2025
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place and role in modern times. The emergence of new styles is influenced by new materials and
methods of processing them. Clothing design is an intricate art that blends creativity, culture, and
function. At the heart of this dynamic process lie two essential concepts:
style
and
styling
. These
terms are often used interchangeably, but they have distinct meanings that contribute to the
overall aesthetic and functionality of fashion. Understanding the difference between style and
styling, as well as how they influence clothing design, is essential for both designers and fashion
enthusiasts alike. Style and styling are intimately connected but serve different purposes. Style
gives the garment its identity, while styling brings that identity to life. A designer may create a
collection based on a particular style—say, minimalist modernity or vintage glam—but it is
through styling that those pieces come together as a complete vision.
For example, a designer may create a sleek, tailored suit (the
style
), but the way it is styled—
paired with a silk blouse, a structured handbag, and heels—can completely alter the look and feel
of the outfit. Similarly, an oversized sweater and leggings (a casual style) might be elevated with
statement jewelry, stylish boots, and a well-chosen scarf to create a chic, high-fashion
interpretation of everyday wear.
Moreover, both style and styling are influenced by the ever-changing trends of the fashion world.
While certain styles may remain timeless (like the little black dress or a classic trench coat), the
way they are styled can evolve season after season, influenced by current trends, celebrity
fashion, or street style.
Among the many styles, the classic style can be distinguished: they remain relevant and
fashionable for a long time. The classic style can have certain features: universality,
multifunctionality, integrity and simplicity of form, satisfying human requirements. The classic
style can include, for example, the English, Chanel styles.
The artistic and plastic uniformity of the modern object environment is called "design-style".
This style reflects the result of the mastery of technical progress. It is associated with new fabrics
and technologies, which not only change the appearance of objects, but also give new features to
human life and affect the relationship between objects and people.
In design, there is also the concept of "brand style" - it is inherent in the products of a company.
Brand style is created by specific authors and is subjective.
The concept of "style" is closely related to the concept of "stylization." Stylization is used as an
artistic method when creating new works of art.
Styling in design is, firstly, the conscious application of certain stylistic features in the design of
an item; secondly, the direct transfer of the visible features of a cultural model to the item being
designed, often in decoration; thirdly, the creation of a conditional decorative form by imitating
natural forms or specific objects. Now, if we talk about several styles, the most common style in
clothing design is the classical style.
Volume 15 Issue 03, March 2025
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A classic is a businesslike, elegant style, almost unchanging, chosen over time, almost
unchanging. Classic style - elegance and simplicity of lines, usually items in the classic style -
this is a very simple, inconspicuous image, attracting attention with its quality.
Checkered–checkered style. Checkered comes and goes in and out of fashion very quickly, but it
always comes back. The longevity of checkered allows it to be incorporated into classic styles.
Romantic style is a fantasy, a quest, a pursuit of historical costume and the adoption of form,
form and decorative ornamentation from it. Romantic clothing should reflect the beauty of the
figure and the beauty of women.
Marine style
.
This style first appeared in children's clothing. Children's clothing, reminiscent of
sailor suits, was very expressive and comfortable. Later, these details entered women's fashion.
Marine style has not lost its relevance today. The distinguishing details of this style are a large
square-shaped flat collar and white-blue stripes. Usually, summer clothes are created in this style.
In the world of clothing design, style and styling are two inseparable elements that contribute to
the creation of memorable, impactful fashion. Style serves as the foundation—the blueprint—
while styling brings that vision to life through creative combinations, accessories, and
presentation. Both concepts are fluid, evolving with trends, culture, and personal expression.
Ultimately, the combination of style and styling allows fashion to transcend mere functionality,
transforming it into an art form that communicates ideas, celebrates creativity, and shapes
individual identity. Whether it's the latest runway collection or the everyday ensemble, style and
styling work together to shape the ever-evolving landscape of fashion.
Conclusion.
Today's modern Uzbek clothes emphasize our nationality. Our clothes reflect the
history of our nation, our way of life, our national values, our spirituality and our culture, and the
era of our modern and national clothes is being demonstrated all over the world. Our clothes
created in costume design with these styles are considered the most beautiful clothes today.
References
1. Khasanboyeva GK Clothing design. Lecture text -T.: TTESI, 2011.
2.XXKamilova,NAIsakhojayeva, KRFuzailova “Creative Costume Graphics” 2017.
3. Khasanboyeva GK, Krimova OI “Working on clothing models and preparing their
construction” T. “Teacher”, 1990. TTESI .
4. Khasanboyeva GK “Fundamentals of Composition” Lecture text.
