JOURNAL OF NEW CENTURY INNOVATIONS
Volume–79_Issue-1_June-2025
343
343
THE USING OF NON- COMMON EXPRESSIONS
IN ENGLISH MASS MEDIA
Mukhammadiev Timur Urazovich
Termiz State University
ABSTRACT
This article discusses why to use less common expressions in English mass media,
to open the importance of using expression or not, benefits and tips. An expression is
a word or phrase. The expression of ideas or feelings is the showing of them through
words, actions, or artistic activities. Authors like Shakespeare, Dickens, and Austen
used a rich vocabulary that's rarely heard today. Dive into their works to unearth hidden
gems. Poets often employ figurative language and unusual word choices for evocative
effect. Journals and scholarly articles often utilize precise language with a focus on
specific disciplines. Delve into old letters, diaries, or legal documents to discover how
language evolved.
Key words
: non common expression, mass media, journal, newspaper.
INTRODUCTION
Language is a living, evolving entity. By venturing beyond the ordinary, you can
discover the richness and diversity of expression that exists within it. Mass media
includes the diverse arrays of media that reach a large audience via mass
communication .Broadcast media transmits information electronically via media such
as films, radio, recorded music, or television. Digital media comprises both Internet
and mobile mass communication. Internet media comprises such services as email,
social media sites, websites, and Internet-based radio and television. Many other mass
media outlets have an additional presence on the web, by such means as linking to or
running TV ads online, or distributing QR codes in outdoor or print media to direct
mobile users to a website. In this way, they can use the easy accessibility and outreach
capabilities the Internet affords, as thereby easily broadcast information throughout
many different regions of the world simultaneously and cost-efficiently.
Outdoor media transmits information via such media as augmented reality (AR)
advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards
or kiosks placed inside and outside buses, commercial buildings, shops, sports
stadiums, subway cars, or trains; signs; or skywriting. Print media transmits
information via physical objects, such as books, comics, magazines, newspapers, or
pamphlets. Event organizing and public speaking can also be considered for
Examples; Break a leg. How do you use it? This idiom is not at all threatening. Often
JOURNAL OF NEW CENTURY INNOVATIONS
Volume–79_Issue-1_June-2025
344
344
accompanied by a thumbs ‘up, ‘Break a leg! 'Is an encouraging cheer of good luck.
Beat around the bush. Meaning: Avoiding the main topic, not getting to the point.
Example: Stop beating around the bush and tell me what you really want.
Each region boasts unique expressions and sayings, offering a glimpse into local
culture and history. Explore the slang and jargon used by specific communities like
gamers, musicians, or artists. Learning a new language exposes you to different ways
of expressing ideas and emotions. While not always perfect, a thesaurus can suggest
synonyms with varying degrees of commonality. These specialized dictionaries
explain the meanings and origins of less common expressions. Forums and social
media groups dedicated to language and linguistics can offer insights and discussions
on uncommon words and phrases.
Example:
•Break a leg: Good luck
● Hit the sack: Go to sleep
● On the ball: Doing a good job
● Under the weather: Sick
● A perfect storm: The worst possible situation
● Break the ice: Make people feel more comfortable
● Costs an arm and a leg: Very expensive
● It's raining cats and dogs: It's raining hard.
Ensure your listeners or readers understand the meaning, or are prepared to
explain. Overusing uncommon words can sound pretentious or obscure your message.
Ensure the expression accurately conveys your intended meaning. Exploring language
should be a fun and enriching experience. The exercise of this right is essential for
guaranteeing human rights, democracy and the rule of law. Without free expression
and free media, violations of human rights may remain hidden with the propensity to
give rise to impunity and continuous violations. English is important in
media as it facilitates effective communication, helps in acquiring language skills, and
plays a crucial role in transmitting information through various media platforms.
English language plays a crucial role in media and mass communication. It is
considered the global or international language, and its significance lies in effective
communication and understanding. Media, such as radio, television, film, and the
internet, utilize English as a medium to transmit information and provide language
practice for learners. The media has a powerful influence on society and can
disseminate truth and information. In multilingual nations, English is often adopted as
the language of wider communication in mass media to achieve national integration
and development. Fluency in English and professional communicative competence are
essential qualities for journalists, and mass media can play a significant role in
JOURNAL OF NEW CENTURY INNOVATIONS
Volume–79_Issue-1_June-2025
345
345
developing these skills. Overall, English language proficiency is crucial for effective
communication and success in the field of media and mass communication. For
example, Journal of the National Council of Less Commonly Taught Languages
Journal of Less Commonly Taught Languages.
CONCLUSION
The English language is filled with colorful turns of phrase. If you’re a native
speaker of the language, you’ve probably learned plenty of them via osmosis. The
meaning of them seems so obvious that you’ve possibly never thought why a fiddle is
so fit, or why “cold turkey” means to quit something. Surely there’s some logic behind
everything, but there are some English phrases that don’t make sense. There can be
many reasons as to why some phrases make no sense. Maybe their original meaning
has been lost to time, or the definitions of individual words have shifted or atrophied.
Let’s look at some of these idioms and proverbs closer, to see where exactly things go
wrong. English idioms are expressions that have a figurative meaning different from
their literal meaning. They are used in everyday conversations and can be challenging
to understand for non-native speakers. In this blog post, we will discuss the most
common English idioms and phrases with examples to help you understand their
meanings better. A blessing in disguise a good thing that seemed bad at first.
Idioms and phrases are an important part of the English language. They make our
communication more interesting and fun. If you want to sound like a native English
speaker, you need to learn and use them in your everyday conversations. Today, we
will help you understand what English language idioms and phrases are, what they
mean, and how to use them. Before you can master them, you need to learn about their
nature, meanings, similarities, and differences. If the English language is a crown,
idioms and phrases are the crown jewels that make it shine even brighter. That's why
it's important to learn these English language idioms and phrases - it helps in many
ways.
Learning idioms and phrases can help you speak English fluently and understand
the language better. It can also make you sound like a native English speaker. You can
create meaningful connections with other English speakers and make friends. By
learning idioms, you can use common words in new ways to express yourself better. It
will improve your vocabulary and help you communicate more effectively, both when
writing or speaking in English.
REFERENCE:
1. Project Gutenberg
2. Local Libraries and Bookstores:
3. Online Resources: Online Etymology Dictionary, Merriam-Webster, Urban
Dictionary, Reedit Communities,
4. https://doaj.org/toc/2689-2979.
JOURNAL OF NEW CENTURY INNOVATIONS
Volume–79_Issue-1_June-2025
346
346
5.https://www.babbel.com/en/magazine/english-phrases-that-dont-make-sense.
6.https://www.englishcentral.com/blog/en/understanding-english-idioms-and-
expressions/.
7.https://www.mondly.com/english-phrases-expressions.
8.https://www.englishpath.com/blog/master-english-language-idioms-and-phrases/
