The “Foreign” Problem of Culture and Ethnocentrism

The process of interaction of cultures, leading to their unification, arouses in some nations the desire for cultural self-affirmation and the desire to preserve their own cultural values. A number of states and cultures demonstrate their categorical rejection of the ongoing cultural changes. To the process of opening cultural borders, they oppose the impenetrability’ of their own and an exaggerated sense of pride in their national identity.