A Kurmangulov, Kh Rustamova
Introduction: The imaging system is recognized as a key element of the overall visual image of any healthcare facility. The development of technologies and means of visualization systems in one way or another is associated with an assessment of the mismatch between the characteristics of existing signs and the desired attributes by potential visitors to health facilities.
Research methods: A sociological study of 7866 Russian-speaking people with a multistage stratified territorial random sample was carried out. When developing the questions of the questionnaire, the author's patented ALIDS method was used as a methodological base. To structure the attributes (mandatory, linear, attractive, indifferent, undesirable) of the intent, the Kano method was applied to the imaging systems of medical organizations.
Results: Most respondents, while in the territory and in buildings of medical institutions, turn to navigation and information elements. The identity of the structure of the responses of the respondents of different age and gender groups in relation to the presentation of information both in a structured and not in a structured form has been determined. For the population of the Russian
Federation, the category of mandatory attributes of the visualization system included two indicators: "Presentation of information according to the rules and norms of the native language" and "Professional production of elements of visualization systems", while for the population of the Republic of Uzbekistan only "Professional production of elements of systems visualization ".
Conclusion: Kano's method allows you to rank the attributes of visualization systems into five categories according to the level of significance and functionality for the target audience - visitors to various healthcare facilities. The data obtained can be useful when creating state imaging standards in medical institutions of the Russian Federation and the Republic of Uzbekistan.
