FREQUENCY OF USING NEOLOGISMS BY YEAR IN GOOGLE SERVICES IN UZBEKISTAN

Abstract.  This  study  examines  the  annual  frequency  of  selected  neologisms 
used in Uzbekistan based on data obtained from Google services, particularly Google 
Trends. By analyzing time-series search interest, the research identifies patterns and 
peaks in the popularity of digital-era terms such as “selfie,” “blogger,” “flex,” and 
“cancel.” The findings reveal how global linguistic trends influence local language 
practices and highlight the dynamic nature of neologism adoption in Uzbek digital 
communication. The study demonstrates that search frequency reflects sociocultural 
changes, media influence, and the growing impact of online platforms on everyday 
language  use.  This  approach  provides  a  valuable  perspective  on  how  modern 
terminology integrates into the Uzbek linguistic landscape.