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TYPE
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PAGE NO.
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10.37547/tajiir/Volume07Issue04-02
OPEN ACCESS
SUBMITED
19 February 2025
ACCEPTED
19 March 2025
PUBLISHED
25 April 2025
VOLUME
Vol.07 Issue04 2025
CITATION
Yulduz Zohidova Qobilovna. (2025). The Types and Components of Image of
The Tv Anchor In the Screen System. The American Journal of
Interdisciplinary Innovations and Research, 7(04), 8
–
16.
https://doi.org/10.37547/tajiir/Volume07Issue04-02
COPYRIGHT
© 2025 Original content from this work may be used under the terms
of the creative commons attributes 4.0 License.
The Types and
Components of Image of
The Tv Anchor
In the Screen System
Yulduz Zohidova Qobilovna
Journalism and Mass Communications University of Uzbekistan
Head of the department “International and Audiovisual Journalism”,
Doctor of Philosophy in Philology (PhD)
Abstract:
This article provides detailed information
about the components that constitute the image of TV
anchors within the television system. It analyzes the
perspectives of TV presenters working on national,
local, and international channels, as well as the ethical
guidelines and examples related to the image of TV
anchors. The article outlines the principles of image-
making and the specific requirements for TV presenters
on screen. It includes graphic examples and opinions
from international researchers. Additionally, the article
presents important statistics on the influence of a TV
anchor's image on a show's ratings.
Keywords:
TV Anchor, news program, image, audition,
TV channel, screen.
Introduction:
In the field of information and
telecommunications, new techniques and modern
equipment are continually being introduced, enhancing
the preparation and quality of information programs to
meet contemporary demands. News programs thrive
and evolve based on factors such as speed, impartiality
and accuracy.
Television has a unique ability to significantly influence
the emotions, thoughts, and cultural behavior of
people. It is noteworthy that television surpasses other
media in terms of its impact. The extraordinary power
of television is attributed to several factors:
-
Colored imaginary: Psychologists confirm that a
healthy person receives about 80 percent of
information visually (Krilov. 2005,75).
-
Ready-made images: Unlike reading text,
viewers do not need to decode information when
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watching TV programs.
-
Visual and auditory vividness: With advancing
technology, television offers enhanced visual
experiences. The colour, sound, clarity of the image,
and the sheer volume of content contribute to a more
impactful viewer experience.
-
Communicative capabilities of the TV
presenter: The presenter's skills in communication
significantly contribute to the medium's influence.
Today, the special features of television include an
abundance of TV channels, the use of diverse methods
of communication, a various methods of television
communication, the variety of genres in TV shows, and
numerous opportunities for creative implementation
of various TV projects.
The image of a TV show is its visual representation. Due
to the presence of 25 frames per second in a video
recorder, the sequence of images can overwhelm the
audience
with
information.
Viewers
cannot
consciously halt this flow. The screen image is the
secret of television's success; it is the primary path, a
unique feature, a solution and key to the puzzle, as well
as a means to penetrate the human mind.
The rich experience of a TV presenter in the screen
system encompasses various aspects such as
journalism, artistry, accessibility, facilitating engaging
discussions with guests, and developing a connection
with the viewer. These ideas are essential to the
professional skills of a TV presenter. The inner world of
the TV anchor encompasses all of this, which serves as
an indication of their level of preparation. However, it
is important to note that the originality of the TV
presenter is not simply dependent on these variables.
Once displayed on the screen, their visual appearance
and physical actions are subject to evaluation. During
the initial moments, spectators predominantly direct
their attention towards the physical appearance of the
presenter rather than their verbal communication.
Facial expressions, hand gestures, and conduct within
the studio are all observed. Makeup, haircut, and
wardrobe are important factors in the communication
process and have a significant impact on how viewers
perceive someone. Frequently, spectators give greater
importance to the speaker's smile, facial expressions,
pronunciation, and communication style than to the
actual content of their remarks. The initial stage of the
process captures the viewer's attention through visual
elements,
stimulating
their
imagination.
The
subsequent stage entails evaluating the individual's
intellectual ability, IQ, and degree of knowledge. The
last phase assesses the presenter's unique image
characteristics, such as innovation and creativity.
Therefore, every phase has a role in shaping a
conclusive viewpoint, emphasizing the significance of
visual presentation and bodily gestures in the process of
communication. For novice individuals, understanding
the image and its distinctive characteristics is of utmost
importance. The audience anticipates the presenter to
demonstrate
affability,
compassion,
and
straightforwardness. (Matveeva.2002, 116).
Brief information about the image: The word "image"
comes from English, meaning the visual imagination
that arises about an individual. The image is an
expressive aspect of a person’s appearance and a
distinctive feature. This includes attire, dress culture,
makeup, adornment, and hairstyle. Upbringing,
erudition, and professionalism are key qualities that
determine a TV presenter's image. The image is not a
luxury but a means of communication. TV presenters
create their own image to meet the viewers' needs
based on the show's direction. An analysis of the image
of the TV Anchors of the “Zamon” program shows that
their appearance always aligns with the show's purpose
and character. The term "image" is derived from the
English language and refers to the visual representation
or mental picture that is formed about a person. The
image is a manifestation of a person's appearance and a
distinguishing characteristic. This includes clothing,
cultural norms around clothing, cosmetics, decoration,
and hair styling. The image of a TV presenter is primarily
determined by their upbringing, erudition, and
professionalism. An image is not a frivolous indulgence
but rather a method of conveying information. TV
presenters strategically craft their own persona in order
to cater to the specific preferences and expectations of
the audience, taking into account the overall direction
and objectives of the show. An examination of the
portrayal of the TV anchors on the "Zamon" program
reveals that their physical appearance consistently
corresponds to the show's intended message and
personality.
METHODOLOGY
To achieve the goals and objectives, the following
research methods will be used:
Content analysis: This involves studying news programs
featuring various TV presenters to identify the image
projected.
Polls and interviews: Surveys and interviews will be
conducted with viewers to assess their perceptions and
the influence of TV presenters on their opinions.
Content analysis: Another aspect involves studying the
communication strategies of TV presenters and their
impact on shaping public opinion.
Comparative analysis: This includes comparing the
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impact of different TV presenters on the audience and
evaluating their roles in news programs.
MATERIAL AND METHODS
Russian researcher P. Gurevich
, in his work “The
Adventures of the Image”, equated the concepts of
"image" and "personification," viewing these two
concepts as synonymous. According to Gurevich, a TV
presenter should not consciously seek a specific image
but should instead focus on their natural state. He
argues that while you may believe you are working
successfully on your image, the teleaudience perceives
and notices your authenticity. Gurevich states, “One of
the factors contributing to success is the image of the
TV presenter arisi
ng from their natural state”
(Gurevich.1991,54).
Experienced television professionals emphasize that a
TV presenter should not overly emphasize their
physical appearance on screen. This sentiment is
echoed in the book "Basics of Television Journalism,"
which asserts that a TV program's success relies
primarily on the internal qualities, talent, professional
training, and knowledge of the TV presenter rather
than just their external appearance (Bagirov. 1987, 75).
Svetlana Sorokina, a TV Anchor on the Russian TV
channel's information program "Вести," compares a
TV presenter on screen to a model on stage,
emphasizing the importance of presenting the results
of work rather than focusing solely on appearance
(Bourdon. 2000, 531
–
556). In today's context, a TV
presenter is not merely a model but an influencer
shaping the audience's opinions, worldview, and
introducing innovations. While some TV Anchors may
read a prepared script, their role goes beyond
acknowledging the work of editors; they must be active
speakers contributing to important decisions within
the creative team. Khushnoza Makhmudova, the TV
Anchor of the program "Yangi Davr," supports this
perspective, emphasizing the need to skillfully convey
novelty rather than focusing on modeling behavior
(Brodzka. 2007).
It is essential to distinguish between the concepts of
"image" and "figure." A figure represents a person's
general characteristics influenced by time, history, and
social factors, while an image is consciously crafted to
enhance external appeal and achieve specific goals. For
TV presenters, working on their image is part of their
professional development and enhances their
communicative competence.
Many imagemakers argue that in order for a TV
presenter to look attractive, the following qualities
must be embodied:
o
healthy appearance;
o
beautiful face look;
o
attractive hair;
o
cypress stem;
o
white and flat teeth;
o
pleasant sound;
o
expressive actions;
o
mind, thinking;
o
reliability (Сameron. 2014, 400
-419).
Psychological studies show that in most cases, our initial
impressions are influenced by appearance. Therefore, a
TV presenter's appearance remains memorable to
viewers, influencing their perception of the presenter's
credibility and attractiveness (Gearhart. 2014, 243
–
259). Consequently, mastering the art of self-
presentation and emphasizing professional qualities are
crucial for a TV presenter's success, especially in
captivating the audience's attention.
The main factor of success in the profession of a TV
presenter is the ability to appeal to the public. Not all
startups have an image consultant. They are required to
deeply master the technology of self-presentation, to
pay attention to the attention of the audience to
professional qualities. This technology helps to have a
realistic mechanism that effectively affects the
audience. V. M. Shepel's "Imidologia" emphasizes that
creating a unique, compelling image motivates
individuals to continually improve themselves and
eliminate barriers to becoming leaders or stars. External
beauty is not a prerequisite for creating a personal
image; rather, expressing inner potential and aiming to
please others can unlock one's mental capabilities. TV
Anchors like Shakhnoza Usmonova from "Yangi Davr"
exemplify this approach by focusing on their
communication skills and professionalism rather than
relying solely on physical appearance (Spilleyn. 1996,
54). The image of the TV Anchor of the “Axborot 24”
program, Khulkar Borieva, should also be recognized.
Moderate make up gives beauty and sophistication to
her face (Spilleyn. 1996, 147). The TV presenter does not
annoy the audience with his appearance.
The face is the most expressive part of the TV
presenter’s image. Creating a pleasant facial expression
is one of the most important issues for a TV presenter is
one. The main factors that solve this problem are:
–
facial skin hygiene
–
professional make up
–
the shape of the eye and its colour (light brown
make up makes the eye look big and natural.)
–
dresses. The TV presenter of the informational
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program should choose serious, that is, classic style
suits. Experts recommend wearing a V-shaped blouse,
a suit, and hair buns if the starter is short. If the neck is
long, blouses with a high collar will make the TV image
look healthy. The colour of the clothes should match
the colour of the div and hair of the TV Anchor. The
colour of the studio is also taken into account when
choosing a dress. If the colour of the studio is blue, the
TV presenter should not choose a dress of this colour.
Stylists give the following advice to male TV presenters
when choosing a suit: more suits in blue, black, light
brown, and ties should be in harmony with the colour
of these suits.
Journalists are expected to possess a diverse range of
knowledge and skills across various genres. This
includes understanding audience psychology, typical
reactions, prevailing trends, power dynamics, and
adeptness at adapting to social and political
environments. They should also be well-versed in the
country they cover, encompassing its history,
literature, arts, sciences, and current affairs.
Additionally, addressing contemporary issues, utilizing
effective presentation techniques, and employing
persuasive argumentation are essential skills.
Language proficiency is crucial, especially when
presenting materials tailored for foreign audiences,
adhering to the language designated by state
programs.
A female TV Anchor who wears jewelry shows that she
has refined taste and culture and looks attractive. It is
desirable that these ornaments should be simple and
elegant and not distract attention. In Germany, female
TV presenters are not allowed to wear different kinds
of jewelry during the broadcast. The goal is not to
interrupt
the
essence
and
continuity
of
communication. In fact, there should be standards in
the clothes, decorations, and jewelry of the TV
presenter of the informational program. There is a
saying: you are welcomed by your clothes, you are
watched by your mind. In the case of an information
provider, this is a massive, multi-million encounter.
This is a unique process, because the addressee does
not meet the TV image directly, but sees its image on
the screen. Navbakhor Karimova, the senior editor of
“O‘zbekiston 24” TV channel, expressed the following
thoughts about her image: “I am very demand
ing
about my appearance. I avoid brightly coloured clothes
and make-up as much as possible. These should not
come first when communicating to your audience”.
The appearance of some businesswomen may not be
compatible with their intelligence and talent. In this
regard, there is no risk in entrusting them with
responsible work. When Yekaterina Andreeva was
recommended to TV Anchor the Russian information
program “Время”, the director
-in-chief of the central TV
channel was against it. When the reporter of
“Настоящее” magazine asked this beautiful woman
whether appearance is important in your profession,
she answered: “My appearance prevented me from
becoming the TV Anchor of Channel 1. For a long time,
many people could not take me seriously to TV Anchor
an informative program. In fact, the TV presenter's
appearance should be neutral: it should not be too ugly
and beautiful, because the lack of visibility will not be
noticed, and a beautiful appearance will distract the
audience from receiving information” (Andr
eeva.2008).
Yekaterina Andreeva has a unique movement, a
meaningful facial expression and the ability to improvise
on the spot. According to him, any person with a
graceful and flawless appearance has 7 qualities: broad
outlook, power, naturalness, simplicity, self-confidence,
patience and wealth serve as a guarantee of success.
It’s preferable that they appear pleasant, with well
-
defined
facial
features
and
without
visible
imperfections. Factors such as eye color and div
weight can also, impact how they appear on screen. For
instance, individuals with blue eyes may not visually
translate as well on camera, and heavier individuals may
appear fuller due to technical aspects like camera angles
and lighting. Studies indicate that individuals can appear
up to 5 kg heavier on screen compared to their actual
weight (Meltzer. 2010, 135), highlighting the technical
nuances that influence a presenter's on-screen
appearance:
•
The shot exaggerates the TV presenter’s age.
•
In the studio, if the lighting is not set up
correctly, a beautiful introduction in front of the camera
can look ugly on the screen. Or, on the contrary, using
lights and make up to hide the defects on his face, to
make him attractive, is often found in the experience.
•
The display of the image on the screen in a close
up, rather than a general or medium one, serves to
make it more expressive.
•
The TV presenter’s jacket and suit should not be
black and white with small checks, as it will look washed
out on the screen. Such an image is a “brack”.
The way a television show is structured greatly
influences the audience's perception of the TV host as a
reliable source of official information. If this image is not
maintained, it can damage the presenter's and the news
program's reputations, which will impact how people
view the TV station as a whole. The longevity of TV
shows on a single channel is frequently threatened in
today's media environment by a number of issues.
These could include low monthly salary, management's
displeasure with the presenter's performance, or
aspirations to become more well-known by switching to
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stations with bigger viewership. Presenters frequently
switch between shows and channels in these
situations. For instance, Nodira Boynazarova began her
career as a TV presenter on the "Poytaxt" program at
"Toshkent" TV channel, later anchoring the "Yangi
Davr" program on "Yoshlar" TV channel, and currently
delivers news on the "Zamon" program at "Sevimli" TV
channel. Presenters of non-state news programs like
Sarvar Bakhadirov, Amirkhan Umarov, and Jakhangir
Olimov are known for adhering to the principles of
upholding the channel's image.
In this regard, today’s TV presenter should be a role
model for young people and for viewers of different
ages in general
–
it is the demand of the times. It has a
huge task of not only providing information, but also
expressing the cultural and educational level of the
nation. “Keep the honor and prestige of the journalistic
profession, the respect of the people, fulfill your duty
with sincerity and faith, with purity and honesty...
Always be able to see the future, look ahead, aspire,
and search tirelessly(Pozdnyakov. 1996, 12).
Because every country is different, there are needs for
TV hosts. For example, things that are normal in
Europe might not be normal in our culture, while things
that are normal in our culture might be seen as cloaked
in mystery in other places. Since aesthetics dominate
local TV news, some people believe that attractive
faces belong on the broadcast. It is feasible to "force"
the audience to listen by grabbing their attention with
that television image. Nozim Mominov, director of the
TV channel "O'zbekiston tarixi," feels that although
there isn't always shocking news in local newscasts,
attractive TV hosts should be on the air to capture
viewers' attention to the content being given.
However, we believe that content takes a backseat if
the spectator is preoccupied with the presentation's
exterior. The audience gets diverted from their
interpretation of the material by the stunning
appearance of the news program's TV presenter. In
actuality, standards for the usage of jewelry, clothes,
decorations, and makeup are established by television
demand. Both the clothing and the amount of makeup
should be kept to a minimum. The majority of TV
viewers, it may be concluded from observations and
analysis, prefer more male announcers to read the
text. Because the audience focuses primarily on a
female announcer's looks, including her hair, clothes,
and jewelry, when she comes on TV. Consequently, it
makes sense that male TV presenters host major
television programs.
News anchors' television personas are significant in
China. Their attire, demeanor, and manner all
emphasize simplicity. It is the responsibility of image
makers to provide TV presenters a more sophisticated,
appealing, and distinctive look. Every news program has
a unique message, studio layout, and anchor delivery
style, all of which cannot be replicated. The TV channel
hosts a sewing session where the presenters sew their
outfits. All necessary equipment and items used in the
studio are made under the television company's name,
including the label on the microphone. The "Zamon"
program also considers image, from the teletext paper
used by TV presenters to the studio layout. They display
orange, the TV channel's emblematic color.
An educational program centered on the studio's design
uses a "Introductory frame" approach. the surroundings
in which the designer works. Any potential for
innovative innovation is diminished by an antiquated
and ugly studio. Generally speaking, the studio's
modern, hi-tech interior design, which is sleek and
uncomplicated, embodies the show's image. Presenters
on "Yangi davr" are infusing this show with a unique
energy as they work in a new studio decorated in the TV
channel's emblematic color, green. The information
program's name should be one or two words that are
short, easy to remember, and uncomplicated in order to
convey a positive image. Actually, deciding on a name is
when the picture starts. To persuade the viewers of the
informative
program's
uniqueness,
modernity,
relevance, and adaptability to society, a fresh
perspective on the subject of hats and caps should be
sensed in the program's name. The fact that the visuals
and music on these hats and caps vividly and clearly
represent the news program's message makes the TV
image unique.
We think that the idea of an individual brand may
coexist with the idea of an image. Ultimately, the
television channel's individual brand is its visual brand,
which is its trade mark. The individual brand is regarded
as a media product that is utilized in the creation of the
TV channel product. The TV host's ability to give a large
number of informational shows simultaneously, his area
of expertise, and upholding his reputation all play a part
in his ability to become a unique brand. As a minor
component of the production, the TV presenter's image
is a necessary component of the TV product market and
generates revenue. The goal of the teleimage is to grab
the audience's interest while remaining distinctive and
unforgettable. The broadcaster will profit more if the
image draws in more viewers. This was the television
image's first purpose.
The TV picture provides a basic idea of the TV channel
to the viewer. The science of image creation demands a
sophisticated methodology. An entrepreneur who is
fascinated with appearances needs to study media,
psychology, design, and even human physiology. A well-
chosen image can facilitate effective communication
with the audience. English scientist Sam Black believes
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that the clarity of thought, high organizational skills,
rich imagination and careful intelligence, impartiality,
the capacity to understand another person's point of
view, attentiveness to the events around them,
diligence, and the highest level of enthusiasm for
independent and creative work are the excellent
qualities and unique image of the TV presenter
(Meltzer. 2010,201).
In the context of typological differentiation and
specialization, the fundamentals of the ideas of “style”
and “image” can be revealed while simultaneously
preparing beginners. According to Pozdnyakov (1996),
"the unique creative content of his personality"
defines a TV presenter's style. Because of this, not
everyone can develop their own style; yet, it is always
simpler to adopt the mannerisms and techniques of
others. “Always have your own reading style”,
renowned announcer Dilorom Umarova advised her
students as she gave them hands-on instruction in
singing. She explained to the audience that they should
not assume he is “reading like so
-and-so TV anchor or
announcer and copying someone else's style”.
It is worth mentioning that the artistic medium is
determined by the TV presenter's image. It aids in the
television image's ability to communicate effectively
its message to the audience. Presenters on modern TV
are portrayed as role models that viewers should strive
to emulate. His flawless performance and admirable
conduct elevate the viewer's moral standards,
perspective, and inner world. The core of TV Anchor
Nodir Sobirov's creative effort is creating a screen
image for the show "Axborot 24." In the process of
speaking with the audience, he attempts to accomplish
his primary objectives as the addressee. He does well
as a TV presenter because of his modesty, expertise,
self-assurance, and ability to convey news in three
languages.
A person's ability to form an image reflects both their
spirituality and their flair. It is a person's solid, positive
image in addition to their "Axborot 24." According to
the publication "Sado," one of the most crucial
prerequisites and fundamental guidelines for
international TV stations is that the TV presenter's
image must fit the program. It is important to note at
this point that the show varies based on its genre and
direction, which has an impact on the TV anchor's
reputation. For instance, showcasing a TV presenter's
elegance and beauty in a news broadcast doesn't have
to be done to divert viewers. In the same way, a serious-
looking journalist should not conduct the top ten songs.
There are various misconceptions about what it takes to
be a TV news anchor, which have an impact on his
reputation. For instance, a newscaster should appear
serious in both their appearance and their demeanor,
maintain a formal, forceful demeanor, and refrain from
grinning while speaking. It is well known that the TV host
delivers the message to the viewers according to the
subject. If he reads the news about the unpleasant
incident while grinning, it will appear really odd. We
disagree with the assumption, nevertheless, that a TV
presenter should only have a serious appearance.
Dildora Rustamova used to deliver messages in a
rigorous tone when working on the "Axborot 24"
software. She would only wear traditional clothing, such
as a jacket, suit, and blouse. Her actions in the "Zamon"
program right now are seen in a totally different light:
she has loose hair, wears various suits and outfits, and
always greets and bids farewell with a grin.
RESULTS
In the scientific work “The TV Anchor in the television
system: the evolution of his activity and communication
features” (Zohidova. 2021, 58
-71) wrote the stereotype
that the TV presenter of the information program is not
young is put forward. It can be seen in the form of young
TV presenters that non-governmental news programs
“Zamon” and “Markaziy studiya” do not follow this. The
TV presenters of the informational programs of the
state TV channels
–
“Axborot 24”, “Yangi davr”,
“Toshkent 24” are also getting “younger”. In our
opinion, it is not right that the show should only be TV
Anchor by young TV presenters or older TV presenters.
Through the program intended for a wide audience, not
only social topics, but also very serious issues of state
importance, international politics are broadcasted.
Having these messages delivered by a professional TV
presenter with extensive life experience helps to
enhance the image of the show.
The age specification(2023) of the TV presenters of
informational programs of state and non-state TV
channels were comparatively analyzed (see diagram 5)
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The American Journal of Interdisciplinary Innovations and Research
Diagram 5
According to the results of the diagram presented
above, the age of most of the starters is above 30,
including 35% in the age range of 20-29 years, 60% in
the age range of 30-39 years, and 5% in the age range
of 40-49 years. There are no starters in the 50-59 age
range. As a comparative analysis, we cite the TV
presenters(2023) of news programs of US and Chinese
TV channels (see diagram 6):
Diagram 6
According to the statistic, Chinese TV presenters tend
to be younger than their American counterparts. The
mean age of television presenters in the People's
Republic of China (PRC) is 42, whereas the mean age of
television anchors in the United States (US) is 53.
The content analysis of figures 1 and 2 reveals a
substantial disparity in the ages of national and foreign
information program leaders.
Another common belief is that a news anchor should
refrain from displaying their emotions. Naturally, the
genre entails specific constraints. From our
perspective, given the wide range of news coverage,
the television host is entitled to challenge this
caricature. For instance, it is inconceivable to avoid
reading the news regarding the triumph of our athletes
and the esteemed accolades achieved by our national
filmmakers in the realm of movies. Simultaneously, we
can discern a sense of national pride conveyed by the
countenance and intonation of the television hosts
across a wide range of shows such as "Axborot 24",
"Yangi davr", "Toshkent 24", and "Zamon" when
reporting on the grandiose occasions commemorating
the independence celebration.
Opinions also exist on the advantages of a TV presenter
possessing a higher level of education. From this
perspective, we present statistical data regarding the
educational level of TV shows, as shown in diagram 7
(2023).
0
2
4
6
8
10
12
20-29 years
old
30-39 years
old
40-49 years
old
50-59 years
old
«Axborot24»
«Yangi davr»
«Toshkent24»
«Zamon»
«Markaziy studiya»
0
5
10
15
20-29
years old
30-39
years old
40-49
years old
50-59
years old
60-69
years old
Over 70
years old
Over 80
years old
0
3
12
10
4
3
2
1
12
15
5
1
0
0
0
number of
TV Anchors
The USA TV Anchors
China TV Anchors
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and Research
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The American Journal of Interdisciplinary Innovations and Research
Diagram 7
Based on the findings depicted in the picture, the
predominant proportion of TV presenters possess a
bachelor's degree. This includes 15% who have
completed secondary specialized education, 60% who
have pursued incomplete higher education, and 25%
who have attained a higher education degree.
Evidently, individuals without a bachelor's degree are
currently taking the lead. However, it is possible to
discern
a
distinction
between
them
and
telecommunicators who have completed their
education at a university, acquired expertise in
journalism, broadcasting, speech etiquette, and
professional ethics.
CONCLUSION
The definition of a televangelist encompasses a wide
range of aspects and is subject to certain criteria related
to audiovisual qualities. Meeting the demands of a
discerning audience and creating high-quality content
is a challenging task in today's day of abundant
information. The written text also mirrors the
appearance of the initiator. Professional skills can be
assessed based on the curriculum. Consequently, each
television presenter with journalistic aptitude
endeavors to develop their own unique writing style.
For instance, when multiple artists who have written
about the same subject, the content of their work may
be same, but the method in which it is presented varies.
An individual highlights a concept to captivate the
audience's attention towards their intended message,
another individual commences the program with an
enlightening anecdote, and yet another individual
places significant emphasis on the ending.
The TV Anchor's distinctive style enables a robust link
to be formed between the viewer and the television.
Some respondents are familiar with individuals such as
Jamshid Umrzakov, Nodir Sobirov, Dildora Rustamova,
Jahongir Olimov, Arevat Grigoryan, and Amirkhan
Umarov. However, they express a greater interest in
the activities of news program TV presenters from the
Russian TV channel. These presenters include
Yekaterina Andreeva, Maksim Sharafutdinov, Vladimir
Solovev, Dmitry Kiselyov, and Olga Skabeeva. One of
the primary factors contributing to this phenomenon is
the distinct style and image that these Russian TV
presenters possess, coupled with their meticulous
preparation for the programs they host.
According to the research findings, the image of the TV
presenter in a TV news show holds significant importance
for the viewer in terms of professional qualifications,
appearance, behavior, and unique features that
influence the audience. An optimistic portrayal of a
telecommunicator enables the individual to effectively
sway the audience and accomplish professional
objectives. Ultimately, the national TV program's
approach of treating the show as if it were the author's
own, with a strong emphasis on image, effectively boosts
the viewership.
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