The USA Journals Volume 03 Issue 04-2021
171
The American Journal of Political Science Law and Criminology
(ISSN
–
2693-0803)
Published:
April 30, 2021 |
Pages:
171-176
Doi:
https://doi.org/10.37547/tajpslc/Volume03Issue04-26
I
MPACT
F
ACTOR
2021:
5.
952
‘
ABSTRACT
The paper discusses issues related to the analysis and application of theory in the field of media
linguistics and political linguistics, which is considered the core aspect of the image-based political
media text as one of the main means of creating a political image.
Language is a system that constantly changes, performs tasks such as expressing the opinion of
society, studying, and communicating information. It is also a specific socio-cultural tool for the
storage, aggregation and delivery of information, human activity, management of behaviour. Policy
and its institutions cannot accomplish their goals without language opportunities in the society. At the
same time, the language itself is also influenced by policy in this or that way. It is known that language
becomes an object of individual policy and planning by a state.
KEYWORDS
Image-based political media text, political linguistics, upper text, intentions, political propaganda
INTRODUCTION
A text is a unit of meaning for interpretation
and understanding. As such, most things are
(or could be treated as) texts. Within media
studies, a text could be a TV program, film,
Image-Building Poiltical Media Text
Mokhira Eshanova Yuldashbaevna
Senior Teacher Of Specialized Branch Of Tashkent State University Of Law, Tashkent,
Uzbekistan
Journal
Website:
http://usajournalshub.c
om/index,php/tajpslc
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
The USA Journals Volume 03 Issue 04-2021
172
The American Journal of Political Science Law and Criminology
(ISSN
–
2693-0803)
Published:
April 30, 2021 |
Pages:
171-176
Doi:
https://doi.org/10.37547/tajpslc/Volume03Issue04-26
I
MPACT
F
ACTOR
2021:
5.
952
video game, website, book, song, podcast,
newspaper
article,
tweet,
or
other
applications. Texts matter because they are
bearers of communication and movers of
meaning. Texts can inspire and delight, or
disgust and disappoint, but more importantly
they intervene in the world and into culture,
introducing new ideas, or variously attacking or
reinforcing old ones. Textual analysis has long
been a primary mode of “doing” media studies.
[1]
The concept of "image-based political text"
covers promotional texts used in propaganda
and advertisement for specific purposes. Such
texts will always contain selected and
optimized information on political activities.
Besides, in the political message there is
information about election campaign or the
activities of political leaders, people's deputies,
etc. In the process of democratic elections, the
role and importance of advertising in the
introduction of the image of candidates from
the same political parties to people in the
polling stations is great. After all, the political
image of a candidate in advertising should be
comprehensively
expressed.
It
includes
information on the candidate's profession,
work
experience,
work
carried
out,
achievements, and awards.
It can be also seen through demonstrating
public speech related skills in the political
discourse. On this stage a person develops
his/her political intellectual culture. It also
enhances the skills on how to link ideas, making
up consistent idea and creating new relevant
ideas. In this regard, by means of analyzing
Shavkat Mirziyoev’s, the president of
Uzbekistan, speeches and addresses one can
be evident that he is able to objectively and
accurately evaluate current socio-political
events as well as pass them on to the public. In
particular, the President’s addresses in the
meetings hold in the Cabinet of Ministers, the
Senate, the Legislative Chamber, and his
speeches in the regional sessions show
thorough preparation as he provides clear
facts and figures, subsequently, putting
forward clear cut tasks, and occasionally using
some jokes to encourage high spirit of the
public, prove that he can do it very skillfully.
DEVELOPMENT AND ANALYSIS
Upper text is understood as normal/abnormal
criteria with a clear positional, characterized by
a targeted modal device, combined in terms of
thought, texts, limited space, meaning and
situation. Any political message is a subject to
an upper text. It is evident that political news is
reported in the media at least once a day. If this
message carries significant content, it attracts
great attention of public. More and more
information will be given about the variants of
percussion in different genres. The horizontal
and vertical attitude to the upper text
embodies itself intertextuality delimitation. For
Example, J. Fiske says a horizontal text is about
a set of interrelations, plot or a person. [2] In
vertical intertext there is a connection
between the first, second and third text. Upper
text is a targeted education, divided into two
main high text: theme and modal.
There are both open and closed types of upper
texts. Closed text differs in that it is mandatory
to complete, and open text is not completed.
In the upper text it is possible to talk about the
author (the goal will be clearly aimed at the
author).
In our view, political messages appear as an
upper text (a text denotator – a candidate, a
party, acting as a political leader) as follows:
The USA Journals Volume 03 Issue 04-2021
173
The American Journal of Political Science Law and Criminology
(ISSN
–
2693-0803)
Published:
April 30, 2021 |
Pages:
171-176
Doi:
https://doi.org/10.37547/tajpslc/Volume03Issue04-26
I
MPACT
F
ACTOR
2021:
5.
952
the fact that the media gives a certain period
for participation in the election campaign, the
non-existence of direct propaganda, the
emergence of international opinions about
political leaders, the processes that took place
before elections. In addition, if addressor and
addressee are evident, the communicative
circle of political messages will be enlarged.
Ultimately, the people not only imagine
different political realities, but also form a
healthy competition between them. In this
way, political messages are considered an
upper text, expressing in itself the unity of
thoughts. Political texts are limited, the
content is manifested harmoniously. General
audience is targeted when it comes to actual
political problems. In this regard, it is
appropriate to bring the following definition to
the political text within the framework of the
topic: “Political text is the text:
Carrying out its functions in the field of
politics;
Having specific topics related to various
political problems;
Created by a person engaged in political
activities;
As a rule, a team of authors and many who
have an addressee;
In order to get a clear result, primarily it is a
text that is intended to influence people.”
[3]
In fact, it seems that this definition refers to the
implementation of theoretical, practical and
ideological communication tasks of the
political text. In the political text there is a
description of the tasks, which should be
mutual communication between the object
and the subject, reasoning and giving
importance to it.
The topics raised in the political text; the
problems are important for modern political
life. And the generality of the political text
comes from the circumstances. If the political
audience is considered the main subject of the
political process, the text will also be of
political importance. Because, as a rule,
strategic and tactical tasks are assigned to the
political text. Any political text, a strategic plan,
will be aimed at changing the existing power or
supporting it. But the actual text will focus on
understanding strategic issues and will relate
to the election campaign and other political
organizations according to the rule. Part of the
political texts perform tactical tasks, [4] such
as urgent political tasks, political struggles, the
choice of information, the effort to make
decisions taken, the influence on a particular
person, the exact system and institutions.
Therefore, in real life, political texts perform
the following functions:
1)
It is important to draw attention to the
text, but this is an optional task. For some
genres it plays a decisive role;
2)
Ideological task focuses on that the author
of the text chooses or regulates those
problems;
3)
To convince the audience of the urgency of
the problem posed and the proposals for
their solution are among the important
tasks. The political leader, above all, seeks
to convince the audience that his opinion is
correct. Here, initially it must be
substantiated that the problem is relevant.
Secondly, it should be described to people
that
the
audience,
along
with
understanding it, must be able to feel its
participation in reality. That is, the
politician must explain in an incredibly
understandable and folk language. In the
third, it is necessary to prove that the
The USA Journals Volume 03 Issue 04-2021
174
The American Journal of Political Science Law and Criminology
(ISSN
–
2693-0803)
Published:
April 30, 2021 |
Pages:
171-176
Doi:
https://doi.org/10.37547/tajpslc/Volume03Issue04-26
I
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2021:
5.
952
decision taken for the audience is exactly
his own decision. To do this, the text
should carry a new meaning using different
arguments;
4)
To support the proposal of a political
leader. A listener or reader should not only
believe in the position occupied by the
political leader, but also be able to give the
politician the necessary votes. Mobilization
is carried out not with a logical conclusion,
but with emotion. The reason for the latter
is that the source is normally chosen and it
influences on the sense faster rather than
on the mind. In this sense, the linguist
scientist G.Pochepsov believes that in the
creation of different texts, the author's
mental state also has a special influence,
which, in one way or another, is reflected in
the text. [5] Naturally, in the creation of
literary texts, the spiritual state of the
author, free from external impressions,
contributes to the fact that he can clearly
express his spiritual experiences in the
product of his creativity. And in the
creation of a political text, the author tries
to hide some of his feelings, having a high
sense of responsibility in it, because the
text is directly related to politics, and
reacts to an event or phenomenon. This
brings out some stylistic challenges for the
study when analyzing political texts in
contrast to other texts. Here, it seems that
the author does not take into account the
fact that the statement of the political text
and the responsible approach to political
texts in its preparation are primary
demands, while the purpose of the literary
text is mainly educational, giving aesthetic
pleasure.
It will be possible to assess the activities of any
party, to determine the attitude of a particular
political leader to a particular political situation
by identifying the point of view of either
situation and ways of resolving it. But the
person who sets the goal is the customer. The
tasks set before him clearly determine the
purpose of his approximate activity on the
issue. The analysis, the issues identified, will be
addressed to the attention of the institutions
concerned. For example, in order to come to a
single conclusion in improving the system of
Higher and secondary special education in
Uzbekistan,
international
educational
standards are accepted as a benchmark.
Media text is a PR text written by an PR servant
and is characterized by the fact that it is
transmitted through the media to the segment
of society for identification. [6] In order to
formulate specific effective ways of solving
political problems, it is necessary to correctly
direct and support the subject of positive
image, appeal to the mass audience and
disseminate it through the media in political
mediatext. This concept includes PR and
advertising texts. These texts are constantly
created by the subject of political activity,
emdiving in itself the choice and optimized
information. In this sense, image-building
political text provides information to the
society about the positive experience and
opportunities of the subject of political activity.
It also gives a society an understanding of the
subject and state of that politician. The
formation of a positive state by providing
information creates a certain skill in relation to
political activity or political behavior in front of
the audience. Naturally, the purpose of
political text, in particular, the image-building
one is not only to deeply study, analyze,
evaluate political processes and to see the
future, but also political texts reflect the
processes related with the author’s interests,
The USA Journals Volume 03 Issue 04-2021
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The American Journal of Political Science Law and Criminology
(ISSN
–
2693-0803)
Published:
April 30, 2021 |
Pages:
171-176
Doi:
https://doi.org/10.37547/tajpslc/Volume03Issue04-26
I
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2021:
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aspirations and goals, worldview and other
characteristics.
Political text plays a significant role in forming
and developing the essentials of youth’s
political thinking and politival overview which
helps bring them up the ones who have
independent personal opinion and capable to
resist against external spiritual and ideological
attacks. It also can be used as tool for
protecting the youth from the evil oriented
intentions against our national political
interests and our mode of life through
organizing the activities focused on enlarging
their political awareness. To do this, our youth
must not be indifferent to political processes
taking place in the society. In 78his work of
“Donishnoma” (The Wise Stories) Abu Ali Ibn
Sino
defines
theoretical
and
practical
knowledge,
here
he
divides
practical
knowledge into three, the first is governing the
country and the second one is related with
managing the household. He says that a person
might skip those two types of knowledge,
however he must be confident that he
possesses the third one, self-control, by asking
himself such questions as “Why was I born?
What is the goal of my life? What have I given
to my motherland and the people?”. The latter
has the power to make a person to be
conscious and stand against being careless,
indifferent and blind imitation, versus
developing humane qualities. [7]
CONCLUSION
In conclusion, political language is not only a
means of communication between people, but
also performs a political task. That is, any
phenomenon that occurs in socio-political life,
regardless of what period it is, political ideas
are transmitted to future generations through
language. Political language plays an important
role in reflecting the spirit of the era, in the
individualization of the language of politicians,
in giving their spiritual livelihood, in indicating
their spiritual level.
Language at the level of political propaganda is
quite abstract. The reason is that it is intended
for as wide an audience as possible. In it, the
slogans occupy a special place. They are
extremely functional words, an integral part of
popular speech in the field of thought
formation and transformation.
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The USA Journals Volume 03 Issue 04-2021
176
The American Journal of Political Science Law and Criminology
(ISSN
–
2693-0803)
Published:
April 30, 2021 |
Pages:
171-176
Doi:
https://doi.org/10.37547/tajpslc/Volume03Issue04-26
I
MPACT
F
ACTOR
2021:
5.
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