World scientific research journal
https://scientific-jl.com/wsrj
Volume-38_Issue-1_April-2025
365
WAYS TO IMPROVE THE MECHANISM FOR
EVALUATING INNOVATIVE TRADE SERVICES
Nizomova Ruhsora Akramovna
Samarkand State University named after Sharaf Rashidov
Institute of Human Resources and Management of
Neighborhood Development,
Assistant of the Department of Economics of Industries
Annotation.
This study examines the importance of innovative trade services,
the analysis of existing mechanisms for their evaluation, and the necessity for their
improvement. It demonstrates scientific approaches, modern evaluation methods, and
the role of digital technologies in achieving efficiency in the implementation and
assessment of innovations in the trade sector. Furthermore, it analyzes international
experience and develops proposals and recommendations that are suitable for local
conditions. The results of this research contribute to the formation of an effective
model for evaluating innovative services.
Key words:
innovative services, trade sector, evaluation mechanism, digital
technologies, efficiency, economic analysis, modeling, service quality assessment,
market innovations, strategy.
In today's global economy, innovative development has become a priority
direction for every sector. In the trade service sector, innovative approaches are
considered a crucial factor in effectively managing business, meeting customer
demands, and ensuring competitiveness. Additionally, there is a need to implement
modern mechanisms for accurately assessing and monitoring service quality.
In Uzbekistan, the rapid development of the services sector, increasing the role
and share of services in shaping the gross domestic product, and fundamentally
changing the composition of the services provided, primarily due to their modern
high-tech types, are tasks outlined in the "Priority directions for the development and
liberalization of the economy" section of the Action Strategy approved by the Decree
No. PF-4947 of the President of the Republic of Uzbekistan, Sh.M. Mirziyoyev, dated
February 7, 2017. To implement the tasks set forth in these legal and regulatory
documents, the study of existing problems in the services sector and their resolution
is yielding positive results. In particular, the volume of services provided in 2017
amounted to 116,795.7 billion soums, which is an increase of 10.7 percent compared
to 2016.
In the process of radical
改革
of the national economy in Uzbekistan, one of the
priority tasks of socio-economic policy is to increase the competitiveness of service
enterprises, to deliver quality goods to consumers on time, to establish modern trade
World scientific research journal
https://scientific-jl.com/wsrj
Volume-38_Issue-1_April-2025
366
services, and to effectively utilize these service opportunities is of great importance.
The largest share in the composition of services is accounted for by trade services,
which constitute 27.4% (following transport services at 30.3%). Currently, service
facilities providing trade services to the population are becoming part of the landscape
of our free and prosperous homeland, reflecting our peaceful and prosperous life. At
the same time, we all know that we need to work significantly in this area. Improving
the culture of services and trade is the most pressing issue. In this case, especially
taking into account the experience of developed countries, we need to pay special
attention to the development of a modern hypermarket system.
1
Economy at the current stage of development of the national economy
Much attention is paid to the development of innovative activities in the agricultural
sector.
One of the main directions of innovation activity development is innovation
is to offer products and services. This direction is based on a certain basic
requires algorithmic development in directions. Innovation development here
strategy, introduction of the concept, innovative is provided for the organization of
processes. In turn, innovative products The direction of offering and services
determines the outcome of innovation activity.
The effectiveness of innovative services offering, the development of the service
market conducting in-depth research, analyzing economic and innovative activities,
modeling will depend on the qualitative outcomes of the forecasting processes.
Innovative development of commercial enterprises: theoretical foundations.
Innovative development of economy is an important factor for the effective
functioning of commercial enterprises. Changing market demands, increased
consumer demand, and intensifying competitive environment are pushing merchants
to adopt new approaches. The Presidential Decree of May 7, 2019, No. UP-5719
(2020) "On approval of the strategy for innovative development in the country"
created a legal framework for strengthening the introduction of innovation in the
country and its impact on the economy.
For this reason, in today's world, it is extremely important to ensure the
competitiveness of trade enterprises through improving the quality of trade services.
The use of marketing principles, the development of advertising activities, as well as
ensuring their financial sustainability are crucial issues in ensuring the
competitiveness of trade enterprises. Literature analysis on the subject includes D.
Fearn's work on enhancing service culture for customers by developing electronic
commerce in retail trade enterprises, V. Snigereva's work on improving trade service
through managing product assortments, and S. Sysova's detailed exposition of the
1
Abdukarimov B.A. va boshqalar. (2016) Savdo iqtisodiyoti muammolari. Oʻquv qoʻllanma. -T.: Iqtisod-moliya, – 504 b.
World scientific research journal
https://scientific-jl.com/wsrj
Volume-38_Issue-1_April-2025
367
main and additional trade services offered to customers during the selling process. In
our republic, during the years of independence, B. Abdulkari mov, A. Soliev, E.S.
Faiziev, F.B. Abdulkari mov, and O. M. Pardayev can be cited for their scientific
research on the problems in the trade sector.
2
B. Abdukarimov emphasized that in a broad sense, the concept of "trade service"
means that "trade is a specific type of service that serves producers on one side,
consumers on the other side, serves the State as a third party, and additionally provides
services to other sectors and areas of the economy, from which consumers benefit and
maintain communication with them." A. Soliev defined it as "the increase in the
quality of trade service requires helping buyers in choosing products by advising
them, demonstrating product samples in action, and developing various forms of
advertising and information." E. S. Faiziev noted that "trade service is the result of
the interaction between the seller and the buyer, and the activities of the seller aimed
at satisfying the needs of the buyers."
Innovative trade services refer to types of trade offered based on new
technologies, digital platforms, automated processes, and social innovations. The
following criteria may serve as a basis for evaluating such services:
1. Technological level of the service - automation, online platforms, solutions
based on artificial intelligence.
2. Degree of customer proximity and convenience - consideration of customer
opinions, interactive services.
3. Market efficiency - revenues, number of customers, and impact on market
share.
4. Harmony of quality and innovation - ensuring a high level of service quality.
The following methods are proposed for improving the evaluation mechanisms:
Widespread implementation of digital technologies – evaluation through big
data, CRM systems, and online dashboards.
Analysis of customer opinions – sociological surveys, real-time feedback
systems.
Application of innovative evaluation models – utilizing SWOT, PEST, and
SMART centralized analysis tools.
Using international standards and certifications – evaluation in accordance with
standards such as ISO 9001 and ISO 10002.
The experience of developed countries shows that trade enterprises that invest in
innovative development achieve long-term sustainable growth. The main areas of
innovative development of merchants are:
2
Doʻstmirzayevich, J. R. F. (2023). A Model Approach To Long-Term Forecasting Of Electricity Supply. Journal of Integrated
Education and Research, 2(10), 41-45.
World scientific research journal
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Volume-38_Issue-1_April-2025
368
1.Digital technologies and e-commerce – expansion of trading platforms via the
Internet, mobile applications and automated payment systems.
2.Green innovations – increasing energy efficiency, reducing waste and
promoting environmentally friendly products.
3.Innovations in customer service – smart stores, chatbots based on artificial
intelligence and personalized services.
However, at the same time, introducing innovations requires large investments
and risks. Therefore, commercial enterprises must take a cautious approach to
successfully implement innovative processes. Innovative development in commercial
enterprises is associated with the following aspects:
•Increasing competitiveness – the ability to quickly respond to market
requirements through the introduction of new technologies and advanced
management methods;
•Increasing the efficiency of production and service – widespread introduction
of automated systems and e-commerce platforms;
•Creating consumer-friendly conditions – the use of modern service
technologies. For example, large international retail chains such as Walmart and
Amazon gain a competitive advantage by creating favorable conditions for customers
through the use of innovative technologies.
In the conduct of international trade in services, different from trade in goods
services
are
produced
simultaneously
in
trade,
and
consumed, and taking into account the characteristics of the impossibility of its
storage
is
required.
Therefore,
trade
regulating
trade
in
services
The specificity of the provisions of the GATS agreement or bilateral
Services in conducting international trade in services under the provisions of the
agreement
The proposal is outlined in four different directions:
First, there is the cross-border trade form of services, i.e., the
a situation where the pointer and the consumer do not cross their border. In this case,
only The service provided only crosses the border (for example, Virtual via the
Internet seek legal advice);
secondly, the consumer bought the service in the territory of another country,
and
(including
study
abroad,
retraining,
qualification
increase);
third,
a
direct
visit
to
the
service
foreign
country
itself
establishes
a
service
representative
office
or
branch
(for
example,
Investor's investment advisory work, legal and regulatory work of a lawyer
visits, etc.);
World scientific research journal
https://scientific-jl.com/wsrj
Volume-38_Issue-1_April-2025
369
Fourthly, only employees of the service organization are consumers
presence in the country (for example, employees of a foreign bank, advertising,
sending their staff abroad on business trips).
3
In conclusion, effectively evaluating innovative trade services not only improves
the internal operations of the organization but also positively impacts overall
economic growth. There is an opportunity to further enhance the quality of trade
services through the improvement of evaluation mechanisms, digitization, and
alignment with international standards.
References:
1.
Abdukarimov B.A. va boshqalar. (2016) Savdo iqtisodiyoti muammolari. Oʻquv
qoʻllanma. -T.: Iqtisod-moliya, – 504 b.
2.
Blondo E. (2005) Innovatsii v roznichnoy torgovle. Biznes-jurnal. –. – № 4. – S.
15–19
3.
Doʻstmirzayevich, J. R. F. (2023). A Model Approach To Long-Term Forecasting
Of Electricity Supply. Journal of Integrated Education and Research, 2(10), 41-
45.
4.
Harlan E.Spotts et al. (2021) The role of paid media, earned media, and sales
promotions in driving marcom sales performance in consumer services. The role
of paid media, earned media, and sales promotions in driving marcom sales
performance in consumer services. Journal of Business Research. Volume 152,
November, Pages 387-397
5.
Kotler Filip. (2007) Osnovы marketinga Kratkiy kurs Per s angl — M Izdatelskiy
dom "Vilyame", -656 s
6.
Maxmatqulov Gʻ.X. (2022). Aholiga savdo xizmatlarini innovatsion rivojlantirish
salohiyatini baholashda trend modellarini tanlash mezonlari (Qashqadaryo
viloyati misolida). Iqtisodiyot va taʼlim, 23(4), 381–386.
3
Maxmatqulov Gʻ.X. (2022). Aholiga savdo xizmatlarini innovatsion rivojlantirish salohiyatini baholashda trend modellarini tanlash
mezonlari (Qashqadaryo viloyati misolida). Iqtisodiyot va taʼlim, 23(4), 381–386.
