CHALLENGES IN DEVELOPING COMMUNICATIVE CULTURE AND STRATEGIES TO OVERCOME THEM AMONG FUTURE ENGLISH LANGUAGE TEACHERS

The development of communicative culture among future English language teachers plays a pivotal role in fostering effective language instruction and facilitating intercultural communication. Despite its significance, numerous challenges impede this developmental process, including linguistic interference, cultural misunderstandings, motivational deficits, and psychological barriers such as anxiety. This study critically examines these obstacles and proposes evidence-based strategies to overcome them. Employing qualitative content analysis of relevant literature alongside empirical observations from teacher training programs, the article highlights the importance of continuous professional development, intercultural competence training, and interactive pedagogical techniques. The findings underscore that a holistic approach integrating linguistic, cultural, and psychological dimensions is essential for nurturing communicative culture in language educators.