Violation of conversation maxims by grice and implicature in advertasing

Махлие Шеркулова , Махина Абдувахобова

The present paper aims at identifying the violation of communication principles in order to achieve implicit meaning in advertising texts. The data were collected by downloading, watching and transcribing the advertisement. The data were analyzed by collecting, categorizing, and explaining in the form of utterances of the advertisement based on the types of implicature interpreted through contexts and then summarized

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