The present paper aims at identifying the violation of communication principles in order to achieve implicit meaning in advertising texts. The data were collected by downloading, watching and transcribing the advertisement. The data were analyzed by collecting, categorizing, and explaining in the form of utterances of the advertisement based on the types of implicature interpreted through contexts and then summarized
Abstract views:
Downloads:
hh-index
Citations
inLibrary — is a scientific electronic library built on the paradigm of open science (Open Science), the main tasks of which are the popularization of science and scientific activities, public quality control of scientific publications, the development of interdisciplinary research, a modern institute of scientific review, increasing the citation of Uzbek science and building a knowledge infrastructure.
CONTACTS:
Republic of Uzbekistan, Tashkent, Parkent street 51, floor 2