Иқтисодиётни рақамлаштириш
шароитида қулай ишбилармонлик
муҳитини ривожлантириш йўналишлари
69
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извлечено
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https://inlibrary.uz/index.php/archive/article/view/8759
THE USE OF DIGITAL MARKETING PLATFORMS IN INVESTMENT
OPPORTUNITIES OF TEXTILE, KNITTING ENTERPRISES
Abdulaziz Aliev,
basic doctoral (PhD)student,
Tashkent State University of Economics
ТЎҚИМАЧИЛИК, ТРИКОТАЖ КОРХОНАЛАРИНИНГ ИНВЕСТИЦИЯ
ИМКОНИЯТЛАРИДА РАҚАМЛИ МАРКЕТИНГ ПЛАТФОРМАЛАРИДАН
ФОЙДАЛАНИШ
Абдулазиз Алиев,
таянч докторант(PhD),
Тошкент давлат иқтисодиёт университети
ИСПОЛЬЗОВАНИЕ ЦИФРОВЫХ МАРКЕТИНГОВЫХ ПЛАТФОРМ В
ИНВЕСТИЦИОННЫХ ВОЗМОЖНОСТЯХ ТЕКСТИЛЬНЫХ, ТРИКОТАЖНЫХ
ПРЕДПРИЯТИЙ
Абдулазиз Алиев,
Базовый докторант(PhD),
Ташкентский государственный экономический университет
Abstract.
This article describes basis of digital marketing technologies,
investments, digital textile and their essential tools in textile enterprises. it also
mentions application of digital technologies such as CAD, CAA, EPOS systems for
textile, knitting and apparel, enterprises.
Key words:
digital marketing, electronic technologies, e-commerce, digital
textile, CAD, EPOS, investment
Аннотация
.
Ушбу
мақолада
рақамли
маркетинг
технологияларининг
асослари
,
инвеститциялар
,
рақамли текстиль, тўқимачилик
ва
трикотаж
корхоналарида
рақамли
тўқимачилик
ва
уларнинг
асосий
воситалари
келтириб
ўтилган
.
Шунингдек
,
унда
тўқимачилик
,
трикотаж
ва
тикувчилик
Иқтисодиётни рақамлаштириш
шароитида қулай ишбилармонлик
муҳитини ривожлантириш йўналишлари
70
корхоналари
учун
CAD
,
CAA
,
EPOS
каби
рақамли
технологиялардан
фойдаланишга эътибор қаратилган
.
Калит сўзлар:
рақамли маркетинг, электрон технологиялар,
электрон тижорат, рақамли текстиль, CAD, EPOS, инвестиция.
Аннотация.
В данной статье рассмотрены основы цифровых
маркетинговых технологий, инвестиции, цифровой текстиль и их основные
инструменты в текстильных, трикотажных предприятиях. Также,
упоминается о применении цифровых технологий, таких как CAD, CAA, EPOS
для текстильных, трикотажных и швейных предприятий.
Ключевые слова:
цифровой маркетинг, электронные технологии,
электронная коммерция, цифровой текстиль, CAD, EPOS, инвестиция.
Background. In the era of globalization and especially after the great
pandemics that surrounded the world and still devastating and making
negative kind of influence on the development of the countries, the role of
investments play pivotal role in supporting the economies of the countries.
The next huge element in globalization is digital technologies, digital
marketing elements, tools that had revolutionized majority of today’s
enterprises in making their businesses activities in online platforms and
contributing to enhancement of e-commerce field. During the pandemics
the economy of Uzbekistan suffered a bit but not that hugely in comparison
with some western, EU countries. Digitalization is becoming an integral part
of any business today that wish to succeed in long run and current
enormously regarded textile, garment, knitting and apparel industries
within countries. Investments refer to expenses used in increment and
stabilization of real capital volume. Investment flow regards for producing
of new capital goods and making increment in real assets such inventory or
other related assets. Based on neoclassic theory the investment can be
described as comparing between opportunity costs of two kinds of values.
In textile, knitting field the reduction of taxes along with other favorable
conditions by government may lead to rise of export potential of textiles and
apparels Zakizadeh, H. & Aligholi, M. More encouraging aspects for textile,
apparel, knitting industries include FDI known as foreign direct
investments, for that reason capital investment typically higher and
finishing of fabric comprises possessive processes and intangible capital as
goodwill Macdonald, S.
Methods.
The area of digital marketing provides basics for digital based
relations in sale of products. In current research the methods of induction and
deduction, synthesis, CAD, CAA, EPOS and others methods were used and
described.
Иқтисодиётни рақамлаштириш
шароитида қулай ишбилармонлик
муҳитини ривожлантириш йўналишлари
71
Results/Discussion.
Digital marketing platforms create huge impact on the
welfare of textile, apparel, knitting and garment enterprises by drawing attention
to fashion trends. With the increment of attention and advancement of digital
technologies fashion marketing has also progressed over many years and its
difficulty made increment in emergence of Big Data in fashion field. Extraction of
likes, shares, comments on Facebook which is known as Meat at current, picture-
based platform of Pinterest, Instagram are used at the moment in order to measure
consumers’ reactions to products and services and other marketing related
campaigns. Burberry can be good example of a known brand that has implemented
Big Data to map its markets, recognize the significance of millennial consumers for
its top product lines Silva, E.S et al: (2020).
The recent studies highlighted that the rise of electronic commerce is
definitely counteracting the site of offline sales and considerable large number of
consumers already switched to online sales and anticipated to become even more.
The proportion of online buying processes may increase soon and proportion of
clothing, apparel, textiles in big markets like US, China, Brazil and India may reach
the point of 70 percent in sales as predicted for 2030s. Contrasting from ordinary
ways of making adjustments through tailors new ways of efficient and speedily and in
good quality tools can come into existence known as 3D designed garment. Majority
of famous retailers like Nike, Adidas, Under Armour, Next had perfectly implemented
this type of designing technology with advancement if latest software that simplifies
3D designs within the framework of virtual platform Pal, R [4].
Social media and SMM marketing create important part of hypermedia
traffic and play critical role in management processes of textile-clothing, apparel
and knitting enterprises and help in increment of revenue, customer loyalty and
strengthen brand awareness.
Sułkowski, Ł
., & Spychalska, D.K. [5].
Иқтисодиётни рақамлаштириш
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(Source: Skills 4 Smart TCLF 2030)
Figure 1. 5 main examples of computer systems used in Textile and Clothing Industry:.
As can be seen from (Figure 1) CAD system focuses on development of
designs, laying planning etc. CAM focuses on for store design, cutting, sewing,
pressing, CAA concentrates on ICT packages for marketing, sales, controlling
stock levels, EPOS concentrates on speeding sales transactions and keeping
account of stock levels. Thus, each of textile, clothing technology is responsible for
certain task within enterprise and creating ease in work processes.
Иқтисодиётни рақамлаштириш
шароитида қулай ишбилармонлик
муҳитини ривожлантириш йўналишлари
73
Conclusion.
Majority of textile, apparel companies today started to focus
on investment opportunities along with broad implementation of digital
marketing and digital technologies within industries as that hugely assist in
gaining competitive advantage which is quite critical at current and in identifying
more needs of their customers and small and broad markets.
References:
1. Zakizadeh, H., & Aligholi, M. (2015). Investigation of Factors Affecting
Investment in Textile Industry and the Influence of Development of this Industry
on National Employment. Mediterranean Journal of Social Sciences. 6.
10.5901/mjss.2015.v6n3s2p703.
2. Macdonald, S. (1998). International textile production and foreign direct
investment. Economic Research Service, USDA Washington, DC pp.384-388.
3. Silva, E.S., Hassani, H., Madsen, D
.Ø.
(2020), "Big Data in fashion:
transforming the retail sector",
Journal of Business Strategy
, Vol. 41 No. 4, pp.
21-27. https://doi.org/10.1108/JBS-04-2019-0062.
4.
Pal, R., & Jayarthne, P.G. S Amila (2022), ‘Digitalisation in the Textile and
Clothing
Industry’ in the book of The Digital Supply Chain, Paperback ISBN:
978032391614, eBook ISBN: 9780323916158, Elsevier.
5. Sułkowski, Ł., & Spychalska, D.K. (2016). Social media in the process of
marketing evolution in polish textile-clothing industry. 24. 15-20.
10.5604/12303666.1215521.
6. Skills 4 Smart TCLF 2030, (2020). ICT in textile and clothing sector,
what’s next? Retrieved from: https://s4tclfblueprint.eu/2021/02/ict
-in-textile-
and-clothing-sector-whats-next/.
