European International Journal of Philological Sciences
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TYPE
Original Research
PAGE NO.
7-10
DOI
OPEN ACCESS
SUBMITED
08 March 2025
ACCEPTED
04 April 2025
PUBLISHED
07 May 2025
VOLUME
Vol.05 Issue 05 2025
COPYRIGHT
© 2025 Original content from this work may be used under the terms
of the creative commons attributes 4.0 License.
Synchronic Aspects of
Interdiscursivity in
Contemporary
Communication
Nodirabegim Khaydarova
PhD student of Bukhara State University, Teacher at the Bukhara State
Pedagogical Institute, Bukhara, Uzbekistan
Abstract
: The article explores the synchronic aspects of
interdiscursivity, focusing on the ways multiple
discourses co-exist and interact within a single moment
or textual instance. By analyzing interdiscursivity
synchronically, the study sheds light on how discourses
from different domains, genres, or ideological
backgrounds converge and compete in shaping meaning
in contemporary communication. Examples are drawn
from political speeches, media texts, and digital
discourse.
Keywords:
Interdiscursivity, synchrony, diachrony,
discursivity, blending of discourses, textual interaction,
spontaneous and natural interdiscursivity.
Introduction:
interdiscursivity, synchrony, diachrony,
discursivity,
blending
of
discourses,
textual
inteInterdiscursivity is a relatively recent subject of
investigation in contemporary linguistics that has
attracted significant academic interest over the last ten
years. Broadly defined, interdiscursivity refers to the
interaction among different types of discourse. The
boundaries of discourse may be drawn in multiple ways
depending on the cognitive goals and the needs of
scholarly classification
—
either in relation to specific
areas of human activity or branches of knowledge, or in
connection with a defined historical period. A review of
linguistic
studies
reveals
that
interdiscursive
interactions are currently examined mainly from a
synchronic perspective, meaning that researchers focus
on how various discourses interact in the present.
A logical starting point in discussing interdiscursivity is
the notion of "discursivity." This term involves viewing a
text not as a standalone element, but as part of a
broader metatextual framework. There exists a
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European International Journal of Philological Sciences
communicative, cognitive, and semantic field
—
a kind
of structure
—
that links the text to: first, a particular
mental domain characterized by specific knowledge;
second, to conventional models or templates for
producing and understanding texts; and third, to other
texts united by a shared theme. This is what
constitutes discourse.
While diachronic approaches emphasize historical
evolution and the layering of discourses over time,
synchronic interdiscursivity examines how these
discourses function simultaneously within a given
socio-linguistic context. This approach is vital for
understanding how meaning is negotiated at the
intersection of multiple domains
—
such as law,
medicine, politics, or popular culture
—
in real time.
Synchronic interdiscursivity builds on Bakhtin’s
concept of dialogism and Foucault’s discourse theory.
It highlights how discourses do not operate in isolation
but rather coexist, overlap, and interpenetrate in
complex ways. Synchronic analysis is concerned with
the horizontal layering of discourses
—
how, for
example, legal, scientific, and emotional registers can
be activated simultaneously in a single communicative
event.
Synchronic interdiscursivity manifests through a range
of linguistic and rhetorical devices that facilitate the
blending of discourses. These mechanisms allow for
the strategic combination of discursive elements that
serve communicative and ideological purposes. For
instance, Quotation and allusion refers to the
deliberate inclusion of stylistic, lexical, or thematic
elements from one discourse into another. It is often
used to evoke authority, familiarity, or contrast. For
example, legal discourse may quote scripture or
popular sayings to frame arguments. The next feature
is Genre mixing. The fusion of communicative genres,
such as combining a formal report with narrative
storytelling or humor, enables a text to appeal to
multiple audiences. Political speeches often mix
epideictic (ceremonial) and deliberative (policy-driven)
genres to engage both emotional and rational
responses. Lexical borrowing has also great
importance in the sphere. Technical or specialized
terms from one field are appropriated into another
discourse, often to signal expertise or legitimacy. In
digital culture, terms like "algorithm" or "meta" cross
into everyday language from tech and philosophical
domains. Register shifting mechanism refers to
speakers or writers modulate between formal,
colloquial, or professional styles. This shift can signal
inclusivity, authority, or satire, depending on context.
A news anchor may adopt a conversational tone after
delivering a technical report to maintain audience
engagement. These mechanisms reflect the dynamic
adaptability of discourse and the speaker's strategic use
of interdiscursive elements to meet rhetorical
objectives.
Synchronic interdiscursivity is observable in multiple
spheres of communication. This section provides
empirical examples that demonstrate how various
discourses co-exist and interact within a single textual
or spoken event. In the realm of Political Discourse
especially, During national crises, such as a pandemic,
politicians frequently integrate medical discourse into
their rhetoric. Statements like "flatten the curve" or
"herd immunity" originate from epidemiology but are
recontextualized into political narratives aimed at
justifying public policy or promoting civic responsibility.
Simultaneously, economic discourse may appear
through references to market stability or job security,
creating a multi-layered appeal to citizens. News
Reporting examples can be as follows: Modern
journalism blends factual reporting with metaphorical
language and interpretive commentary. A headline like
“Tech Giants in Hot Water Over Data Breaches”
incorporates legal and technical issues (data protection
laws, cybersecurity) with colloquial expressions (“in hot
water”) that introduce a popular cultural tone. This kind
of interdiscursivity makes the content accessible while
retaining informational density.
Contemporary textual culture provides instances of
flexibility and shifts in discourse boundaries.
Consequently, a text may simultaneously engage with
multiple domains of human knowledge and activity,
while also being shaped by the linguistic conventions of
a different time period. In line with V.E. Chernyavskaya’s
view, it is appropriate to refer to such discourse
interactions occurring within these fluid borders as
interdiscursivity.
A differentiation is made between spontaneous, natural
interdiscursivity and deliberately constructed discourse
shifts. The former is a fundamental feature of
communication in general and reflects the organic
integration of knowledge that exists across various
discursive systems. In contrast, staged interdiscursivity
involves the intentional creation of a linguistic
relationship within the text that prompts the reader to
move from one discourse type to another on a cognitive
level. Through particular text design, the reader’s
perception is shifted to a different knowledge system,
interpretive code, or mode of thought. For instance, an
advertisement may take the form of a wedding
invitation, an instruction manual, a letter to the editor,
a puzzle, or a riddle; a wedding announcement might
adopt stylistic features of a fairy tale; political satire may
be written as a cooking recipe or pet care advice. This
strategy holds powerful persuasive potential for
influencing the audience.
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European International Journal of Philological Sciences
Staged interdiscursivity, on the contrary, represents a
phenomenon at the cognitive level and has, primarily,
a pragmatic orientation. The author of the message
consciously uses the staged change of discourse as a
special strategy for text construction in order to exert
a certain influence on the addressee. The influencing
effect is built on "playing with the norm." In particular,
in the given example, the strategy of attracting the
recipient's attention is realized through staged
interdiscursivity, as "the unusual disrupts the ordinary
and everyday life and therefore draws attention."
Textual markers of staged interdiscursive interaction
can be represented by both linguistic (lexical and
grammatical) and non-linguistic means (font, pictures,
photographs, text layout on paper, etc.) Let us consider
another example in this regard. In this regard we want
to bring example of O.S. Sachava in her article
“Interdiscursivity: synchrony and diachrony”. The
advertising article is dedicated to the MediaMarkt
store: MediaMarkt Code of Laws / All goods are
branded and sold at rock-bottom prices. / If within a
month the buyer finds the same item cheaper in other
stores in the city, the difference is refunded to them.
The presented advertising message demonstrates
characteristics typical of a different type of text - the
text of law - in its headline and lexical-grammatical
structure. Thus, we see a conditional subordinate
clause with the conjunction "if" typical for legal
discourse. The text has a generalized-personal
character. This effect is created by using the
corresponding reflexive forms of the verb: "are sold,"
"is refunded." Such actualization of legislative
discourse in the mind of a native speaker intensifies
the persuasive effect of the message, gives the text
greater convincing power, as the law is intuitively
perceived by us as a text that establishes certain norms
and does not imply its critical evaluation. These are the
influencing mechanisms of the staged superimposition
of various contemporary discourses in the text.
Moreover, understanding the functions of synchronic
interdiscursivity reveals why it is such a pervasive
feature in contemporary discourse. It enables speakers
and writers to navigate complex communicative
demands by drawing on multiple semiotic resources.
Legitimatised feature of the interdiscursivity could be
found by incorporating language from authoritative
domains (e.g., law, science, religion), speakers can
bolster their arguments and appear credible. For
instance, referencing scientific consensus in a climate
change debate lends empirical weight to an ideological
stance. As well as, interdiscursivity serves as a powerful
communicative tool by enabling persuasion, identity
construction, and ideological framing through the
integration of multiple discursive fields. In terms of
persuasion, the strategic blending of emotional and
factual discourses enhances rhetorical effectiveness,
appealing to both the rational and affective dimensions
of the audience. This layered appeal becomes especially
potent in public discourse, where credibility and
relatability
are
essential.
Simultaneously,
interdiscursivity plays a crucial role in identity
construction, allowing individuals
—
particularly public
figures
—
to craft multifaceted personas by drawing on
cultural, political, and religious narratives. Such hybrid
identities can resonate with varied constituencies,
enhancing the speaker’s reach and influence.
Furthermore, the convergence of discourses is often
employed in ideological framing, where the reframing of
issues
—
such as immigration
—
within both economic
and security contexts aligns them with broader
neoliberal and nationalistic ideologies. This rhetorical
strategy subtly guides public perception, reinforcing
specific worldviews under the guise of neutrality or
pragmatism. Collectively, these functions illustrate the
dynamic power of interdiscursive practices in shaping
meaning, identity, and belief. These functions
underscore how synchronic interdiscursivity is not
merely stylistic but deeply implicated in power, identity,
and persuasion.
CONCLUSION
Synchronic interdiscursivity represents a vital lens
through which contemporary discourse practices can be
understood and analyzed. By focusing on how different
discourses intersect within a single communicative
event, this approach reveals the layered complexity of
meaning-making in modern texts. Drawing on
theoretical foundations from Bakhtin, Foucault, and
Halliday, and informed by methodologies such as critical
discourse
analysis,
synchronic
interdiscursivity
emphasizes the simultaneous operation of diverse
discursive fields. Whether through genre mixing,
register shifting, lexical borrowing, or staged discourse
shifts, speakers and writers actively navigate multiple
domains of knowledge and rhetorical strategy. This
interdiscursive blending serves not only stylistic or
aesthetic functions but also facilitates persuasion,
identity construction, and ideological framing
—
highlighting its profound implications for power
dynamics and communicative influence. As language
continues to evolve in increasingly hybridized and
mediatized environments, the study of synchronic
interdiscursivity remains essential for understanding
how discourse shapes, reflects, and reframes social
reality.
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