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ICHKI MO'G'ULISTONNING MINTAQAVIY IQTISODIYOTIDA TRANSCHEGARAVIY
ELEKTRON TIJORAT RIVOJLANISHINING AVTONOM MINTAQADAGI UNIVERSITETLARDA
MUTAXASSISLIKLAR SHAKLLANISHIGA TA'SIRI
Zhao Rong
Jahon iqtisodiyoti va diplomatiya universiteti
Ichki Mo'g'uliston biznes va savdo kasb-hunar kolleji
Annotatsiya.
Ushbu tadqiqotning maqsadi - Ichki Mo'g'ulistonning mintaqaviy iqtisodiyotida
transchegaraviy elektron tijorat rivojlanishining avtonom mintaqada oliy kasbiy ta'lim
mutaxassisliklari qurilishiga ta'sirini o'rganish. Muallif transchegaraviy elektron tijorat oliy kasbiy
ta'lim kasbini tadqiqot ob'ekti sifatida olib, transchegaraviy elektron tijorat bo'yicha professional
o'quv dasturining hozirgi holatini va Ichki Mo'g'ulistondagi oliy kasbiy ta'limda o'qitish sifatini tahlil
qiladi. Ichki Mo'g'ulistonda tegishli iste'dodlarga talab. mintaqadagi transchegaraviy elektron tijorat
sanoati va shu asosda Ichki Mo'g'ulistondagi oliy kasbiy ta'limning transchegaraviy elektron tijorat
kasbi uchun asosiy o'quv standartini ishlab chiqadi. Bundan tashqari, transchegaraviy elektron tijorat
mutaxassislari uchun asosiy o'quv dasturini amalga oshirish loyihasi o'rganiladi va baholash usuli
taklif etiladi. Ichki Mo'g'ulistonning mintaqaviy iqtisodiyotida transchegaraviy elektron tijoratni
rivojlantirishda iste'dodlarni rivojlantirish uchun mos yozuvlar qiymatini ta'minlash.
Kalit so'zlar:
ichki Mo'g'ulistonning mintaqaviy iqtisodiyoti; oliy kasbiy ta'lim; transchegaraviy
elektron tijorat; kasbiy asosiy o'quv dasturi; iste'dodni rivojlantirish.
ВЛИЯНИЕ РАЗВИТИЯ ТРАНСГРАНИЧНОЙ ЭЛЕКТРОННОЙ КОММЕРЦИИ В
РЕГИОНАЛЬНОЙ ЭКОНОМИКЕ ВНУТРЕННЕЙ МОНГОЛИИ НА ФОРМИРОВАНИЕ
СПЕЦИАЛЬНОСТЕЙ В ВУЗАХ АВТОНОМНОГО РАЙОНА
Zhao Rong
Университета мировой экономики и дипломатии,
Профессиональный колледж бизнеса и
торговли Внутренней Монголии
Аннотация.
Целью данного исследования является изучение влияния развития
трансграничной электронной коммерции в региональной экономике Внутренней Монголии
на строительство специальностей высшего профессионального образования в автономном
районе. Принимая в качестве объекта исследования профессию трансграничной
электронной коммерции высшего профессионального образования, автор анализирует
текущую ситуацию с профессиональной учебной программой трансграничной электронной
коммерции и качество преподавания в высшем профессиональном образовании во
Внутренней Монголии, исследуя спрос на соответствующие таланты во Внутренней
Монголии. индустрию трансграничной электронной коммерции в регионе и на этой основе
разрабатывает основной стандарт учебной программы для профессии трансграничной
электронной коммерции высшего профессионального образования во Внутренней Монголии.
Кроме того, исследуется схема реализации
базовой учебной программы для специалистов в
области трансграничной электронной коммерции и предлагается метод оценки. Чтобы
обеспечить справочную ценность для развития талантов в области развития
трансграничной электронной коммерции в рамках региональной
экономики Внутренней
Монголии.
Ключевые слова:
региональная экономика Внутренней Монголии; высшее
профессиональное образование; трансграничная электронная коммерция; профессиональная
основная учебная программа; развитие талантов.
I SON - YANVAR, 2024
UO‘K:
339.5.01
195-202
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THE IMPACT OF CROSS-BORDER E-COMMERCE DEVELOPMENT UNDER THE REGIONAL
ECONOMY OF INNER MONGOLIA ON THE CONSTRUCTION OF SPECIALITIES IN
UNIVERSITIES IN THE AUTONOMOUS REGION
Zhao Rong
University of World Economy and Diplomacy,
Inner Mongolia Business &Trade Vocational College
Abstract.
The purpose of this research is to study the impact of cross-border e-commerce
development under the regional economy of Inner Mongolia on the construction of higher
vocational education majors in the autonomous region. Taking the cross-border e-commerce
profession of higher vocational education as the research object, it analyses the current situation
of cross-border e-commerce professional curriculum and teaching quality of higher vocational
education in Inner Mongolia by investigating the demand for relevant talents in the cross-border
e-commerce industry in the region, and constructs the core curriculum standard of cross-border
e-commerce profession of higher vocational education in Inner Mongolia on this basis. In addition,
the implementation scheme of cross-border e-commerce professional core curriculum is explored
and the assessment method is proposed. In order to provide reference value for talent cultivation
of cross-border e-commerce development under the regional economy of Inner Mongolia.
Keywords:
regional economy of Inner Mongolia; higher vocational education; cross-border
e-commerce; professional core curriculum; talent cultivation.
Introduction.
As a frontier region of China, Inner Mongolia has rich resources and unique geographical
advantages, coupled with the promotion of China's "One Belt, One Road" strategy, the
development of cross-border e-commerce in Inner Mongolia has made great progress. Inner
Mongolia cross-border e-commerce development situation is good, mainly reflected in: Inner
Mongolia is located in China and Russia, Mongolia and other countries bordering the geographic
location, making Inner Mongolia become an important channel for cross-border trade between
China and Central Asia, Russia and other countries. At the same time, Inner Mongolia is rich in
agricultural and livestock products and other resources, which meets the needs of consumers
at home and abroad for high-quality, green products. Inner Mongolia has also actively
responded to the national "Belt and Road" initiative, attracting a large number of cross-border
e-commerce enterprises through preferential policies, special industrial parks and other
measures.
The challenges facing the development of cross-border e-commerce in Inner Mongolia
should not be ignored. The first is the problem of logistics and customs clearance. Due to the
harsh natural conditions and inconvenient traffic in the border areas of Inner Mongolia,
logistics costs are high, and the transport time and freight costs of cross-border e-commerce
goods are high, affecting consumers' willingness to buy. Customs clearance procedures are
cumbersome, resulting in longer time for goods to enter and exit customs, exacerbating the
operating costs of enterprises. Second is the lack of e-commerce talents and technical support.
There is a relative shortage of e-commerce practitioners in Inner Mongolia, and their technical
level is not high, which poses a constraint on improving the quality and effectiveness of cross-
border e-commerce.
In order to promote the development of cross-border e-commerce in Inner Mongolia, the
following measures should be taken. Firstly, the reform of logistics and customs clearance
should be strengthened. Reduce logistics costs and improve logistics efficiency by optimising
the logistics and distribution network, while simplifying customs clearance procedures and
speeding up the clearance of goods. The second is to strengthen talent training and technical
support. Attract more e-commerce talents to join the cross-border e-commerce industry by
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establishing a cross-border e-commerce talent training mechanism and providing relevant
training and financial assistance, while increasing investment in technical support to improve
the technical level and competitiveness of Inner Mongolia's e-commerce platform. Third,
strengthen foreign exchanges and cooperation. Strengthen exchanges and cooperation with
cross-border e-commerce enterprises in Russia and other countries to jointly solve problems
in the industry and promote the development of cross-border e-commerce in Inner Mongolia.
By strengthening logistics and customs clearance reform, cultivating e-commerce talents,
increasing technical support, and strengthening external exchanges and co-operation, the
development of cross-border e-commerce in Inner Mongolia will usher in better development
opportunities.
Research methodology.
(1) Field research method
Implement the research for the cross-border e-commerce industry and enterprises in the
region, and the research for the development trend of the cross-border e-commerce field in the
whole country and the world. Members of the group personally visit cross-border e-commerce
enterprises and industry associations, and communicate with people in the industry to
understand the demand and requirements for talents in the cross-border e-commerce industry,
and establish a professional teaching standard programme and a professional core curriculum
construction standard programme based on the industry's requirements for talents. On the
basis of in-depth investigation and analysis of industrial enterprises, we focus on
understanding the current situation and development of the industry, the distribution structure
of the employees of the professional corresponding occupational positions, the workflow, the
main occupational activities and work requirements of the relevant occupational positions, so
as to determine the professional occupational fields and professional corresponding
occupational positions based on the classification of occupations and the classification of
industries of the national economy.
(2) Empirical research method
Based on the theoretical and research programme of the channel, combine the two to form
a practical programme that meets the situation of cross-border e-commerce professional
teaching and its core curriculum construction in the higher vocational colleges in the region.
Promote the experiments of the practical programme in the cross-border e-commerce majors
of our university, and promote the final e-commerce professional teaching standards and
professional core curriculum standards through professional teaching experiments and
curriculum construction experiments. Form the final practical results of the research by
inviting experts to verify the results.
Research Features
（
1
）
The professional teaching standards constructed are adapted to China's "five-in-one"
overall layout and "four-comprehensive" strategic layout, in line with the "Belt and Road"
policy, and in line with the current national requirements and future development trend of
cross-border e-commerce. It is in line with the current national requirements for the
development of cross-border e-commerce and the future development trend, and can ensure
to the maximum extent that the cross-border e-commerce talents cultivated by higher
vocational colleges and universities meet the requirements of the state and the needs of
industry development.
（
2
）
The professional teaching standards have been constructed to incorporate elements
of school-enterprise co-operation, industry-teaching integration and industry practice,
reflecting the ability to pay all-round attention to students' vocational literacy, cross-cultural
communication skills, professional quality, skills literacy and theoretical knowledge.
（
3
）
The professional core curriculum standard is constructed based on the capital,
serving the whole region, radiating the northwest, docking Beijing-Tianjin-Hebei, and facing
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Russia and Mongolia, which is close to the degree of demand for talents and literacy
requirements of the cross-border e-commerce industry in Inner Mongolia. It ensures that the
cross-border e-commerce professional curriculum of higher vocational colleges and
universities is in line with the local cross-border e-commerce development situation, and
ensures the orientation of talent training.
Innovations
（
1
）
At present, although the domestic research results on the construction of cross-
border e-commerce professional teaching standards and core curriculum standards are
abundant, there are fewer research results that can closely follow the situation of the cross-
border e-commerce industry in Inner Mongolia, especially the local situation in Hohhot, and
there is even no way to inquire. Obviously, the construction of professional teaching standards
and core professional course construction standards solves this problem, and it is an innovation
both domestically and locally.
（
2
）
The professional teaching standards proposed in this paper achieve subversion,
innovation and change to the previous teaching standards of cross-border e-commerce,
focusing on enhancing the proportion of the standards of practical teaching, course ideological
education, professional quality and other boards, highlighting the orientation of the skills
training and professional quality cultivation, and changing the situation of the past only results
and theoretical knowledge. For our school as well as the region's higher vocational colleges and
universities, it belongs to an obvious innovation of professional teaching standards.
Literature review.
Amit & Zot’s
(2012) paper explores the concept of business model innovation and its role
in creating value. It discusses how organizations can achieve a competitive advantage by
rethinking and innovating their business models.
Cao, Li & Liu’s
(2016) article provides a comprehensive review of cross-border e-
commerce logistics services. It examines the current state of logistics in cross-border e-
commerce and discusses future prospects and challenges in this rapidly evolving field.
Research of Cavusgil & Knight (2015), focused on the concept of "born global" firms, this
study adopts an entrepreneurial and capabilities perspective to analyze the early and rapid
internationalization of certain firms. It explores the factors contributing to the
internationalization of businesses from their inception.
Chaffey, Ellis-
Chadwick, Mayer, & Johnston’s (2019)
book offers a comprehensive
overview of digital marketing strategies, implementation methods, and best practices. It covers
various aspects of digital marketing, providing insights into the rapidly evolving landscape of
online marketing.
Book of Ghauri & Cateora (2014), "International Marketing" is a well-regarded textbook
that covers key concepts and principles in international marketing. It addresses the challenges
and opportunities associated with marketing in a global context.
Li & Su (2017) "Cross-border E-
commerce: A Literature Review” review synthesizes
existing knowledge on cross-border e-commerce. It provides insights into the key themes,
trends, and research gaps in the field, offering a valuable resource for scholars and
practitioners.
Demand analysis of cross-border e-commerce industry in Inner Mongolia for
relevant talents
Since 2018, the cross-border e-commerce industry in Inner Mongolia has risen strongly,
showing a high-quality and diversified development situation, especially in 2020, the
construction of China (Hohhot) cross-border e-commerce comprehensive pilot zone, the online
public service platform and the customs successfully connected and put into operation;
Heringer New District, the comprehensive bonded zone, the Baita airport, the postal completion
of the construction of the offline park; under customs supervision of the Cross-border e-
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commerce "1210", "9610" import and export business opened at the same time, cross-border
e-commerce new retail demonstration shops and imported goods display halls are put into
operation simultaneously; at present, it has introduced more than 30 cross-border e-commerce
companies such as Henan Bonded Group, Princess Pea, Sinotrans and Shaanxi Silk Road City,
Asia-Europe International and more than 30 cross-border e-commerce service organisations
and enterprises (Sun Congzhong, 2020).
In 2021 and 2022, Inner Mongolia region in the national belt and road strategy system
support, relying on China (Hohhot) cross-border e-commerce comprehensive pilot zone,
continue to accelerate the foreign investment, hundreds of cross-border e-commerce service
organisations and enterprises stationed in Inner Mongolia region. Influenced by the industry's
good development situation, the demand for cross-border e-commerce professionals in Inner
Mongolia is also increasing, showing three characteristics: First, the current cross-border e-
commerce service agencies and enterprises in Inner Mongolia, mainly for cross-border e-
commerce platform operations specialist, cross-border e-commerce platform operations
assistant, selection of purchasing and operations specialists, inventory analysis specialist,
cross-border e-commerce promotion specialists, English interpreters, graphic designers /
senior artwork, logistics specialist, cross-border e-commerce photographer, QC/quality
inspector,
(export)
certification
engineers/certification
specialists,
operation
supervisor/manager, warehouse system operator demand is strong, of which, the cross-border
e-commerce platform operation assistant, selection procurement operation specialist,
inventory analysis specialist, English interpreter, graphic designers/senior artworker, cross-
border e-commerce photographer and other positions are in greater shortage, the supply of
talent exceeds the demand. Secondly, cross-border e-commerce service organisations have a
large shortage of talents. Second, the requirements of cross-border e-commerce service
organisations and enterprises for practitioners have shifted from single skills to multiple skills
in the past, e.g., the cross-border e-commerce platform operation position, in addition to
requiring the practitioners to have the ability of e-commerce platform operation, management,
and debugging, it also requires that the e-commerce platform product promotion, customer
maintenance, and data collection and analysis, etc (Du Lihong, 2019).
Another example is the cross-border e-commerce promotion specialist, in addition to
requiring practitioners to have sales knowledge and skills, but also requires them to have cross-
cultural communication skills. From this, it can be seen that the industry's demand for related
talents has presented a composite feature, and cultivating composite cross-border e-commerce
professionals is a key point that higher vocational colleges and universities should pay attention
to. Third, 93.36% of cross-border e-commerce service organisations and enterprises have
requirements for lifelong learning consciousness, professionalism, moral quality,
communication ability, team awareness and other comprehensive qualities of practitioners,
especially learning consciousness, professional thinking, problem solving ability, etc., and the
tendency of their requirements is more obvious (Huang Yun, 2019).
The main standard of cross-border e-commerce professional teaching in higher
vocational colleges and universities is that the professional teaching objectives and content
closely follow the development of the relevant industry, and adjust the talent training objectives
and content around the cross-border e-commerce industry development trend, technological
frontier, international situation, etc. to ensure that the cross-border e-commerce professionals
cultivated in higher vocational colleges and universities are in line with the needs of the
industry's development. For example, the current cross-border e-commerce service
organisations and enterprises on the requirements of relevant talents, presenting the
diversification of skills requirements, the ability to require the characteristics of the composite,
the whole industry needs to be a special multi-precision talents. Based on this requirement, the
professional teaching objectives of higher vocational colleges and universities should be based
on the standard of cultivating composite and application-oriented talents. When teachers
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implement teaching for students, the focus is to guide students to understand the basic concepts
of cross-border e-commerce, understand the basic policies, be familiar with the rules of cross-
border third-party operating platforms, master cross-border e-commerce operation of the
basic workflow, and have the cross-border shop operation, customer service and e-commerce
operation technology and other business capabilities, as well as having professional thinking,
lifelong learning ability and so on.
Teaching standards for cross-border e-commerce majors in higher vocational colleges
and universities should reflect the fit between job content and professional skills, and the
professional knowledge and skills that students learn during their school years should be in
line with the current production content of each position in the cross-border e-commerce
industry. The purpose is to ensure that students are competent for their positions and can use
their knowledge and skills to create wealth for enterprises and contribute to the development
of the national cross-border e-commerce industry. Based on this, when carrying out
professional teaching, the teaching method should focus on enterprise internship,
comprehensive practical training, for example, the school and the local leading enterprises,
excellent enterprise cooperation, signed the talent coeducation programme, the government
led, the school and the enterprise cooperation, in the intervention of industry associations, in
the vicinity of the school to establish the "colleges and universities collaborative innovation
training base".
According to the actual positions of enterprises recruiting, in the training base to provide
network marketing and promotion, website (shop) operation and management, artwork
design, e-commerce customer service and other related internship positions, arranged for
students to carry out skills training in different positions. Teachers and enterprise personnel
jointly guide the students' skills training, which ensures the accuracy of the skills learnt by the
students as the skills learnt by the students are highly compatible with the contents of the
positions in the enterprises. At the same time, the professional teachers of the faculties
communicate with the cooperating enterprises, introduce the relevant project resources from
the enterprises, and provide the students with high-quality practical projects, such as
international trade practice, international business correspondence, customs clearance
practice, cross-border e-commerce practice and so on, and recommend the project resources
of different themes and characteristics to the students, so that the students can choose the
practical training projects based on their own interests and hobbies and improve the students'
professional skills application ability through the practical training. Through the project
practical training, students can improve their professional skills application ability, so that they
can solve the projects in the actual job scenarios during the school period.
Teaching Standards for Cross-border E-commerce in Inner Mongolia's Higher
Vocational Colleges and Universities.
Cross-border e-commerce professional teaching standards focus on the "professional
teaching objectives", "professional teaching methods", "professional teaching content", "skills
training platform". The construction and improvement of the four modules. The construction
of the four modules reflects the care for students' professionalism, professional skills,
theoretical knowledge and professional thinking. Under the background of cross-border e-
commerce, the teaching mode should be shifted from the "T" type talent cultivation mode of
cultivating broad knowledge and professional depth in line with the industrial era to the "T"
type talent cultivation mode of serving the new era of the digital economy, with a broad
knowledge and cross-border integration, integration of professional depth and understanding
of technology, and profound humanistic and comprehensive literacy. A new model of "work"
type talents.
Professional teaching objectives, focusing on the cultivation of students' professionalism,
professional thinking, intercultural communication skills, professional skills, language skills,
problem solving skills, teamwork awareness and other comprehensive qualities, to change the
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previous situation of grades rather than qualities, and to build up students' comprehensive
qualities and professional qualities, laying a foundation for the students to move to different
positions in the future.
Professional teaching methods, focusing on case teaching method, project teaching
method, situational teaching method, comprehensive practical training method, vocational
skills competition and other methods of diversified development and application, should
change the school in the past, "full of irrigation" teaching phenomenon, to enhance the use of a
variety of advanced teaching methods accounted for the proportion of the creation of a
diversified mode of teaching for the professional knowledge and skills learning of students. The
teaching mode should be diversified to help students' professional knowledge and skills
learning.
Professional teaching content, focusing on increasing the proportion of teaching content
such as the specification and process of online shop operation, online shop aesthetics,
international trade practice, cross-border e-commerce practical training, business data
analysis, cross-border e-commerce English, new media operation, and so on, and building these
teaching contents as the focus of professional teaching.
We will try to involve multiple parties in "government, industry, academia and
application", take the industry standards formulated by the Industry Talent Standards
Committee as the "reference", rely on the teaching content, teaching platform and certified
teaching faculty developed by the Teaching Quality Committee, and co-ordinate the association
with cross-border e-commerce member enterprises to open up internal tests or real platform
skills practice, as well as build off-campus teaching and industry incubation bases together with
local government pilot zones. It also coordinates with the Association and cross-border e-
commerce member enterprises to open up internal testing or real platform skills practice, as
well as building off-campus teaching and industry incubation bases with local government pilot
zones to form a new mode of cross-border e-commerce talent cultivation in a closed loop.
School-enterprise co-operation to build special courses for combining work and
study.
The school cooperates with local enterprises, and based on the development situation of
cross-border e-commerce industry in Inner Mongolia, the needs and requirements of
enterprises for talents, the school's cross-border e-commerce professional curriculum content
has been improved, and through the improvement of the curriculum content, the construction
of the combination of engineering and learning specialised curriculum, to ensure the
orientation of the professional core curriculum content. For example, the school establishes a
tripartite partnership with the local government, enterprises and industry associations to build
an information interaction platform to detect government policies, industry information,
industrial information, enterprise information, job information, employer demand information
and so on in real time. The collected information data are uploaded to the platform side of the
faculty system, and the data are comprehensively calculated using big data technology to
calculate the dimensions of the local cross-border e-commerce industry's demand for relevant
talents
(Cavusgil & Knight, 2015). The faculty adjusts the core curriculum content and modules
of cross-border e-commerce majors according to the industry's demand for employers, so that
the skill knowledge module, theoretical knowledge module, practical training content module,
etc. in the curriculum content closely follows the actual needs of the industry, the industry, and
the enterprises, and better delivers high-quality talents to the development of the local
industry.
Taking the course "Cross-border E-commerce Practical Training" as an example, facing
the requirements of cross-border e-commerce industry and enterprises in Inner Mongolia for
the competence of practitioners in cross-border logistics programme design, cross-border
product and shop optimization and cross-border product order processing, chapter boards
such as cross-border logistics programme development, cross-border product and shop
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optimization methods and cross-border product order management are added to the course
content, and the improvement of the chapter boards ensures the By improving the chapter boards,
it ensures the docking of the course content with the enterprise positions and the industry
development situation, and ensures that the knowledge and skills learnt by the students of this
speciality meet the needs of the industry (Chaffey & and other 2019). At present, the proposed
"cross-border e-commerce professional teaching standard programme for higher vocational
education" and "cross-border e-commerce professional core curriculum standard programme for
higher vocational education" have been promoted to some higher vocational colleges and
universities in Inner Mongolia, and seven higher vocational colleges and universities have drawn
on the results of the project and applied them. Seven higher vocational colleges have learnt from
and applied the results of the project, and the effect of promotion and application is obvious. Among
them, "Cross-border E-commerce Professional Teaching Standard Programme for Higher
Vocational Education" has been used by other higher vocational colleges and universities as a
reference case for cross-border e-commerce professional teaching standard reform, which directly
provides support for their professional teaching. The programme has been used as a reference case
by other higher vocational colleges and universities to carry out the optimization of the core
curriculum, which promotes the improvement of the cross-border e-commerce professional core
curriculum system of higher vocational colleges and universities in the region, and ensures that the
professional core curriculum meets the requirements of the cross-border e-commerce industry
talents in the Inner Mongolia region.
Conclusion.
The teaching standard of cross-border e-commerce profession in higher vocational education
and its practice method, the professional core curriculum standard and its construction mode have
been highly recognised by cross-border e-commerce industry associations and enterprises in the
region, and have established school-enterprise cooperation with more than 10 enterprises, which
promotes the sharing of the results of the subject in schools and enterprises, enhances the
participation of enterprises in the cultivation of cross-border e-commerce professionals of the
university, and improves the school-enterprise The degree of cooperation has formed a better
atmosphere of school-enterprise cooperation and industry-teaching integration in the region.
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Management Review.
Cao, L., Li, L., & Liu, J. (2016). "Cross-border E-commerce Logistics Services: A Review and
Prospects." International Journal of Production Economics.
Cavusgil, S. T., & Knight, G. (2015). "The Born Global Firm: An Entrepreneurial and Capabilities
Perspective on Early and Rapid Internationalization." Journal of International Business Studies.
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Implementation and Practice." Pearson UK.
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