№ 02 (2025) Volume 05 Issue 02

This article discusses the problem of the role of the cluster in the process of forming a sustainable business and maintaining the innovative development of the national economy, including its individual industries in modern conditions. In the course of writing the article, various analytical methods were used: comparative and retrospective analysis, the method of data compilation, induction and deduction, as well as modeling. As a result of a generalized analysis of the activities of clusters and, in general, the activities of groups of companies, it was concluded that the importance of cluster associations is significant in the overall structure of mechanisms to support the development of innovations. The author analyzed various approaches to the formation of cluster policy by determining the effect of the resulting synergetic features of the cluster form of doing business, from the point of view of the formation of business sustainability and strengthening the position of the company's brand.

The article discusses the need to develop a marketing strategy for the automobile industry of the Republic of Uzbekistan, proposes a model of marketing strategy, as well as a standard model for determining the regression weight coefficient. Key words: strategy, marketing strategy, marketing strategy development models, marketing strategy structure, regression weight coefficients.