INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 04,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
page 670
TEACHING ENGLISH FOR BUSINESS COMMUNICATION IN
A HIGH INSTITUTIONS
Saparniyazova Margarita Ayniyazovna
Karakalpak State University named after Berdakh
margaritasaparniyazova1967@gmail com
Summary:
The article deals with teaching English for business communication in a high
institutions. The result of the work of specialists in this field became the creation of a holistic
idea of the boundaries of the English language of business communication, its functional
varieties and the developing of a step-by-step methodology for teaching it.
Key words:
business communication, educational purposes, functional varieties, terminology,
conceptualization, categorization, prioritization.
As a result, to investigate scientific problems, related to the English language of
business communication, in the early 90s of the last century at the department of English
linguistics, faculty of philology, Moscow State University M.V. Lomonosov created a
scientific direction-business English studies. The result of the work of specialists in this field
became the creation of a holistic idea of
the boundaries of the English language of
business communication, its functional varieties and the developing of a step-by-step
methodology for teaching it.
According to the definition developed by representatives of this schools, the English
language of business communication should be understood as the mutually agreed unity of
different in functional orientation varieties of oral and written speech (that is, registers) used
for business purposes. In general, we can say that English business communication is a
collection of certain lexical units used in communication with business purposes.
Conditionally in for educational purposes, the English language of business communication
can be represented in the form of two mutually intersecting spheres, the first of which covers
vocabulary of the English language of business communication and the second - registers of
the English language of business communication.[1.58].
The common terminology of the English language of business communication
includes terms denoting the key concepts of business world, for example: agent, company,
conglomerate, merger, executive, manager, import, export, etc. Common terms are "shared
code," "uniting different and very different areas of entrepreneurial activity" [2.272].
Mastering common business terminology is a
key in overcoming the problem of
understanding the Russian-speaking students of the business world.
Learning to communicate in a foreign language is a complex and multifaceted process.
Mastering the pronunciation option, mastering the vocabulary and the basics of building
INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 04,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
page 671
phrases, sentences and sayings are insufficient for the purposes of effective oral and written
communication. The listed registers are inextricably linked: in the reality of business
communication, a business meeting is preceded by telephone communication and business
correspondence; the presentation of any product or service may lead to the conclusion of a
transaction, the signing of a contract of sale, discuss prospects for co-production, etc.
A consistent study of the nature of the functional varieties of the English language of
business communication revealed the most typical properties.
Understanding the boundaries of English business communication, its specifics and
differences from other types of "English for Specific Purposes" allows you to move on to the
developing of a step-by-step methodology for teaching business English, which is based on
lie several important principles.
Firstly, the methodology of teaching English for business purposes, in all likelyhood,
should not be guided by the language system "at large"; it also cannot begin with highly
specialized areas and should take into account the level of training students and the nature of
the tasks assigned to them. In other words, the approach must be a learner-oriented approach.
Also, the proposed method should have a functional focus when understanding the business
world and mastering the basics of normative speech consumption adopted in the business
world. That is why the communication approach plays a very significant role in the
developing of a functional methodology. The main goal of the training system in this case is
to form and consolidating the skills of building idiomatic statements in oral and written
speech among Russian-speaking students.
Finally, teaching English business communication, as well as any other subject shall
be constructed taking into account the principle of "from general to special, "which implies
systematic movement from the general language to actual business English, from oral
communication to written, from common ways of expressing thought to more specialized,
from more homogeneous material to greater stylistic variability.
Compliance with your principles requires a special approach to the organization of
educational material. First, the proposed program consists of three large blocks. Since it is
intended for university students, it is assumed that students are already familiar with the
pronunciation norms of the English language and also know how to produce oral and written
statements on everyday topics as provided for by the school curriculum.
The second important point in organizing educational material is the use of a
methodological triad consisting of three concepts: conceptualization, categorization and
prioritization, which primarily help to ensure a systematic approach to mastering key
business terminology.
This leads us to the next stage in the developing of a conceptual methodology, the
purpose of which is to remove the problems of understanding of the world of business among
Russian-speaking students by introducing and consolidating common terms of the English
language of business communication with a parallel explanation of their meaning and rules of
use in speech. On this stage we have to apply the principle of prioritization and answer to the
following questions: What topics should you start with the world business? What people
INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 04,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
page 672
entering the business are faced with in the first place Wednesday? In other words, which
sections should be mastered by Russian-speaking students at the stage of initial entry into the
business Wednesday?
As it seems to us, first of all, any person who starts his/her career should have an
understanding of the company structure, existing positions, main types of official duties and
ways of organizing an employee's working day. The next important is the process of getting
to work: students must learn to read and understand ads about available vacancies and
employer requirements, navigating the social guarantees and
knowing the specifics of
conducting an interview and the rules of your behavior. In the future, it is necessary to
develop a system of tasks aimed at consolidating the key concepts of a particular thematic
section and at activating this vocabulary in speech.
Of course, the systematization of material by priority denoted by certain terms of
individual concepts and groups of concepts. The meaning of ordering conceptual groups is to
identify the most significant links in ensuring the understanding of Russian-speaking students
of the business world.
This article gives only a general approach to the organization of the material under the
English language of business communication program in non-language universities, which
requires further detail in accordance with the developed principles.
References:
1. Presnuxina I.A., Sovremennie metodi obucheniya inostrannomu yaziku v neyazikovom
vuze. Kollektivnaya monografiya, Tambov,2017.P-58.
2. Nazarova T.B. Slovar obsheupotrebitelnoy terminologii angliyskogo yazika delovogo
obsheniya. М.: АSТ/Аstrel, 2002.P-272.
3. Presnuxina I.A., Delovoe obshenie v svete diatopicheskogo varirovaniya sovremennogo
angliyskogo yazika. Diss. к.filol.n. М. 2005.
