INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 04,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
page 1635
THE INTERNET AS A CATALYST FOR THE DEVELOPMENT
OF E-COMMERCE
Suyunova Kamilla Bakhromovna
Associate Professor of Marketing, PhD, Samarkand Institute of Economics and Service
Solijanova Sabina
Bachelor of Samarkand Institute of Economics and Service
Annotation:
The article is devoted to the study of the role of the Internet in the development
of electronic commerce. The author analyzes the key aspects that contribute to the
transformation of traditional trade models under the influence of digital technologies. Factors
such as the availability of Internet technologies, their impact on consumer preferences, as
well as on the business processes of companies are considered.
Key words:
internet, e-commerce communication, target segment, information resources,
efficiency, customer feedback.
Introduction.
The phenomenal growth of computer technology production was not an end in
itself. Computer technologies and views on their use have undergone significant changes in
the last few years. Until 1994, local area networks, database management systems, word
processors, transaction management systems, and even multimedia technologies were used
primarily as a tool for internal automation of companies and individual firms, i.e., as a means
of automating corporate systems. However, since 1995, the situation has begun to change
rapidly. The most important catalyst for this process was the worldwide recognition of the
Internet computer network. The repeatedly tested advantages of the Internet practically all
over the world led to a mass refusal, despite the multi-billion dollar investments already made,
to develop their own corporate or departmental dedicated networks in favor of building open
standardized systems and integrating them into the Internet.
The Internet is a complex of technical and software tools, connection to which allows:
- to eliminate the influence of the distance factor in the communication process;
- to increase the efficiency and reduce the cost of communications;
- to access virtually unlimited information resources of the network;
- use various categories of information encoding (text, sound, color, form, movement,
etc.) when exchanging information, which significantly improves the quality of perception
and processing of information;
- implement prompt feedback and live communication between subscribers separated
by territory;
- use the services of developed and highly effective service departments to solve their
problems.
Literature analysis.
In the work of A. A. Arlanov and D. Orazovov "Fundamentals
of electronic commerce and its development paths" the features of the development of
electronic commerce and its impact on the country's economy are studied, with an emphasis
on the methods and strategies for implementing technologies. These studies cover various
aspects of the impact of the Internet on the development of e-commerce, including economic,
managerial and marketing perspectives.
INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 04,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
page 1636
Analysis and results.
This feature of the Internet is associated with the active role of
the user, conditioned by control over the search for information due to various search and
navigation mechanisms. The push model of information delivery to consumers is
characterized by the passive role of the consumer, who has only a fairly limited opportunity
to choose information channels. The information provided is usually paid for by the customer
companies, so access to the information is provided either free of charge (regular television,
radio) or for a small fee (cable television, magazines, newspapers). This model creates a win-
win situation for all its participants: the media receive income for providing information from
advertisers and consumers; companies gain access to consumers using the media; consumers
gain access to information and entertainment (news, sports, recreation, etc.). Observing the
development of Internet technologies, it can be stated that it occurs through the synthesis of
push and pull models. Due to the high functionality of the Internet, there will always be the
possibility of navigation for users in order to find the necessary information or any resources.
In addition, they will always have the opportunity to select the information sources that
interest them and then automatically receive the necessary information - news, reviews.
The most important properties of the Internet include:
- independence from time (information resources are available daily 24 hours a day
throughout the year);
- no connection to the user's location (geographical distance does not matter);
- integration (individual components and services on the Internet - e-mail, ease of
information perception, hypertext links - are independent, but at the same time form a single
space).
The unique qualities of the World Wide Web make the Internet an effective business
tool. The rapidly growing interest of business in the Internet, in turn, has caused a response
from companies developing software and hardware for the World Wide Web. An entire
industry of business services on the Internet has emerged, which makes the Network even
more attractive to businessmen.
The transfer of business processes to the Network blurs the traditional boundaries
between subjects of the economic process, facilitating closer interaction and integration of
producers, suppliers, consumers, intermediaries and financial structures focused on the
prompt and high-quality satisfaction of the needs of each specific consumer. In essence, it is
the integration of production in the name of differentiation and individualization in satisfying
needs. The Internet thus has a revolutionary impact on both the organization and performance
of business and on the well-being of society.
Recommendations and conclusion.
In conclusion, we can conclude that the Global Internet has made e-commerce
accessible to companies of any size. If earlier the organization of electronic data exchange
required significant investments in communications infrastructure and was only within the
power of large companies, then today the use of the Internet allows small firms to join the
ranks of “electronic traders”. An electronic showcase on the World Wide Web gives any
company the opportunity to attract customers from all over the world. Such an online
business creates a new sales channel - virtual, requiring almost no material investment. If
INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 04,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
page 1637
information, services or products (such as software) can be delivered via the Web, the entire
sales process (including payment) can take place online.
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