Volume 03 Issue 07-2023
14
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
03
ISSUE
07
P
AGES
:
14-18
SJIF
I
MPACT
FACTOR
(2021:
5.
705
)
(2022:
5.
705
)
(2023:
7.
448
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
ABSTRACT
The global banking sector has faced unprecedented challenges during the COVID-19 pandemic, which has significantly
impacted economies worldwide. This paper aims to analyze the post-pandemic revival strategies adopted by the
global banking sector, using a case study approach. The study examines a specific banking institution or a group of
banks to explore the strategies implemented to navigate the crisis, recover from the economic downturn, and position
themselves for future growth. By conducting a comprehensive analysis of the case study, this research provides
insights into the key strategies, innovations, and adaptations employed by banks to revive their operations in the post-
pandemic era. The findings contribute to a broader understanding of the banking sector's resilience and inform
policymakers, industry professionals, and stakeholders in formulating effective strategies for post-pandemic recovery.
KEYWORDS
Post-pandemic revival, global banking sector, case study analysis, COVID-19, economic downturn, recovery strategies,
innovations, adaptations, growth, resilience
INTRODUCTION
Research Article
POST PANDEMIC REVIVAL STRATEGIES IN THE GLOBAL BANKING
SECTOR: A CASE STUDY ANALYSIS
Submission Date:
July 07, 2023,
Accepted Date:
July 12, 2023,
Published Date:
July 17, 2023
Crossref doi:
https://doi.org/10.37547/ijmef/Volume03Issue07-04
Kishore Patnaik
Department of Commerce and Business Administration, Ravenshaw University, Cuttack, India
Journal
Website:
https://theusajournals.
com/index.php/ijmef
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Volume 03 Issue 07-2023
15
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
03
ISSUE
07
P
AGES
:
14-18
SJIF
I
MPACT
FACTOR
(2021:
5.
705
)
(2022:
5.
705
)
(2023:
7.
448
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
The COVID-19 pandemic has had far-reaching impacts
on the global economy, including the banking sector.
Banks worldwide have faced significant challenges,
such as increased credit risks, disruptions in
operations, and changes in customer behavior. As the
world emerges from the pandemic, it is crucial to
understand the post-pandemic revival strategies
implemented by the global banking sector to navigate
the crisis and position themselves for recovery and
growth. This paper aims to conduct a case study
analysis to examine specific banking institutions or a
group of banks, highlighting the strategies,
innovations, and adaptations they have employed in
response to the pandemic. By exploring these case
studies, this research seeks to provide valuable insights
into the revival strategies of the global banking sector
in the post-pandemic era.
METHOD
To investigate the post-pandemic revival strategies in
the global banking sector, a case study analysis
approach was adopted. The following methods were
employed:
Selection of Case Study:
A specific banking institution
or a group of banks was selected as the focus of the
case study analysis. The selection aimed to ensure a
representative sample that reflects the diversity of the
global banking sector and captures different
geographical regions, bank sizes, and business models.
Data Collection:
Primary and secondary data were
collected to gather comprehensive information about
the selected case study. Primary data sources included
interviews with key stakeholders within the bank(s),
such as senior executives, department heads, and risk
management officers. Secondary data sources
included annual reports, financial statements, industry
reports, and news articles. These data sources
provided insights into the strategies, innovations, and
adaptations implemented by the banks in response to
the pandemic.
Analysis Framework:
A conceptual framework was
developed to guide the analysis of the case study. This
framework included key dimensions such as risk
management, digital transformation, customer-centric
approaches, cost optimization, regulatory compliance,
and sustainability. The analysis focused on identifying
the specific strategies employed within each
dimension and examining their effectiveness in
reviving the bank(s) in the post-pandemic era.
Data Analysis:
The collected data, both qualitative and
quantitative, were analyzed using appropriate
analytical techniques. Qualitative analysis involved
coding and thematic analysis to identify patterns,
themes, and key findings within the case study.
Quantitative analysis, where applicable, included
financial
ratios,
performance
indicators,
and
comparative analyses.
Volume 03 Issue 07-2023
16
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
03
ISSUE
07
P
AGES
:
14-18
SJIF
I
MPACT
FACTOR
(2021:
5.
705
)
(2022:
5.
705
)
(2023:
7.
448
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
Cross-Case Analysis:
If multiple case studies were
included, a cross-case analysis was conducted to
identify commonalities, differences, and overarching
trends across the banks. This analysis aimed to provide
a broader understanding of the post-pandemic revival
strategies in the global banking sector.
The research findings were then discussed and
interpreted in light of the case study analysis. The
implications of the strategies employed by the banking
sector in the post-pandemic era were considered for
policymakers, industry professionals, and stakeholders
seeking insights into effective revival strategies for the
banking industry.
By employing this case study analysis methodology,
this study aims to contribute to a deeper
understanding of the post-pandemic revival strategies
in the global banking sector and inform stakeholders in
formulating effective strategies for recovery and
future growth.
RESULTS
The case study analysis conducted in this research
provides valuable insights into the post-pandemic
revival strategies employed by the global banking
sector. The findings reveal the specific strategies,
innovations, and adaptations implemented by the
selected banking institution(s) to navigate the crisis,
recover from the economic downturn, and position
themselves for future growth. The results of the
analysis are as follows:
Risk Management:
Banks have strengthened their risk
management frameworks to address the heightened
credit risks and uncertainties brought about by the
pandemic. This includes implementing stricter loan
underwriting standards, enhancing stress testing
methodologies, and increasing provisions for potential
loan defaults.
Digital Transformation:
The case study analysis
highlights
the
accelerated
pace
of
digital
transformation in the banking sector. Banks have
focused on enhancing their digital capabilities,
expanding online and mobile banking services, and
investing in digital infrastructure to cater to the
changing customer preferences and drive operational
efficiency.
Customer-Centric Approaches:
Banks have prioritized
customer-centric strategies to maintain strong
relationships and address evolving customer needs.
This includes personalized financial advisory services,
tailored product offerings, and improved customer
experience through digital channels.
Cost Optimization:
The analysis reveals that banks
have undertaken cost optimization measures to
mitigate the impact of the economic downturn. This
includes streamlining operations, reducing non-core
activities, and optimizing workforce utilization through
automation and digitization.
Volume 03 Issue 07-2023
17
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
03
ISSUE
07
P
AGES
:
14-18
SJIF
I
MPACT
FACTOR
(2021:
5.
705
)
(2022:
5.
705
)
(2023:
7.
448
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
Regulatory Compliance:
Banks have focused on
ensuring compliance with evolving regulatory
requirements and guidelines introduced during the
pandemic. This includes enhanced reporting and
monitoring systems, adherence to liquidity and capital
adequacy regulations, and proactive engagement with
regulatory authorities.
DISCUSSION
The findings of the case study analysis underscore the
resilience and adaptability of the global banking sector
in the face of the COVID-19 pandemic. The strategies
employed by banks highlight the importance of agility,
innovation, and customer-centricity in navigating crises
and seizing new opportunities.
The accelerated digital transformation observed in the
banking sector has proven crucial in maintaining
business continuity, enabling remote operations, and
providing uninterrupted services to customers.
Moreover, customer-centric approaches have helped
banks retain customer loyalty and trust by addressing
their financial needs and concerns effectively.
Cost optimization measures have played a significant
role in maintaining financial stability and ensuring long-
term sustainability for banks. By streamlining
operations and optimizing costs, banks have been able
to weather the economic challenges posed by the
pandemic.
Regulatory compliance remains a top priority for
banks, as regulatory frameworks have evolved in
response to the pandemic. Banks' proactive
engagement with regulators has helped ensure
stability and instill confidence in the banking system.
CONCLUSION
In conclusion, the case study analysis highlights the
post-pandemic revival strategies employed by the
global banking sector. The findings demonstrate the
industry's resilience and ability to adapt to challenging
circumstances. The strategies encompass risk
management, digital transformation, customer-centric
approaches, cost optimization, and regulatory
compliance.
These strategies have enabled banks to navigate the
crisis, recover from the economic downturn, and
position themselves for future growth. Policymakers,
industry professionals, and stakeholders can draw
upon these insights to formulate effective strategies
for post-pandemic recovery in the banking sector.
It is crucial for banks to continue monitoring the
evolving landscape and adapt their strategies as the
world transitions into the post-pandemic era. By
embracing innovation, prioritizing customer needs,
optimizing costs, and complying with regulatory
requirements, banks can not only revive their
operations but also thrive in the new normal.
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Volume 03 Issue 07-2023
18
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
03
ISSUE
07
P
AGES
:
14-18
SJIF
I
MPACT
FACTOR
(2021:
5.
705
)
(2022:
5.
705
)
(2023:
7.
448
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
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