International Journal of Management and Economics Fundamental
65
https://theusajournals.com/index.php/ijmef
VOLUME
Vol.05 Issue01 2025
PAGE NO.
65-67
10.37547/ijmef/Volume05Issue01-11
Ways to increase competitiveness in enterprises that
grow organic vegetable products
Sadikova Gavxaroy Nasrullaxonovna
Doctoral student of Andijan Institute of Agriculture and Agrotechnologies, Uzbekistan
Received:
24 October 2024;
Accepted:
26 December 2024;
Published:
28 January 2025
Abstract:
In recent years, organic vegetable cultivation has become one of the key areas of focus worldwide. The
growing demand for healthy food products creates new opportunities in this market. At the same time, improving
competitiveness remains a pressing issue for enterprises. This article analyzes the importance of the concept of
competitiveness in managing the activities of organic vegetable product manufacturing enterprises and explores
methods for achieving it.
Keywords:
Competition, competitiveness, management, organic product, certification.
Introduction:
Amidst growing globalization and an
increasing awareness among consumers about food
quality and safety, organic farming is becoming more
and more relevant. Consumers, aiming to provide
themselves and their families with healthy and
environmentally friendly food, are increasingly opting
for organic vegetables, fruits, and other food products.
In Uzbekistan, favorable conditions exist for the
production of organic products in the agricultural
sector. The abundance of natural resources,
ecologically clean lands, and a climate suitable for
agriculture create great potential in this area.
Furthermore, there is high demand for Uzbek
agricultural products in international markets, opening
up broader opportunities for organic production.
Today, the demand for organic food among the
population is steadily increasing. On the global market,
the demand for environmentally friendly and
organically certified products is growing. This trend is
not only linked to consumers prioritizing health but also
to increasing attention to environmental protection.
Therefore, enhancing competitiveness is a crucial task
for enterprises involved in organic vegetable
production.
The economic and social significance of developing
organic farming is also high. This direction contributes
to creating jobs in rural areas, effectively utilizing local
resources, and improving the well-being of the
population. Especially when agricultural enterprises
undergo certification in compliance with international
standards, they gain the ability to export their products
and achieve significant profits.
However, despite the growing demand, not all organic
producers succeed in competing in the market. This is
due to several challenges, including the lack of modern
technologies, difficulties in the certification process,
insufficiently developed marketing strategies, and
other issues. Hence, a deeper understanding of the
concept of competitiveness and methods to enhance it
is a critical issue today.
At this point, it is appropriate to discuss what
competitiveness entails and how it can be achieved.
Competition (from the Latin concurrere
–
collision;
English competition, rivalry) refers to the economic
process of interaction, communication, and struggle
between enterprises in the market, aimed at ensuring
the most favorable opportunities for selling their
products and meeting the diverse needs of customers.
Competitiveness, on the other hand, is a concept that
reflects an enterprise's ability to operate successfully in
the market, meet consumer demand, and achieve
economic stability.
In scientific literature, the concept of competitiveness
is interpreted in various ways. Yu.B.Rubin and
V.V.Shustov define competitiveness as a company's
ability to determine its real and potential capabilities,
International Journal of Management and Economics Fundamental
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International Journal of Management and Economics Fundamental (ISSN: 2771-2257)
ensuring high appeal to consumers in the process of
designing, producing, and selling products.
A.O. Blinov and V.Ya. Zakharov interpret enterprise
competitiveness as the ability to create an advantage
over competitors to achieve its objectives. T. Konno
considers competitiveness as a combination of market
share, the ability to produce and develop products, and
the ability of top management to achieve strategic
goals.
From our perspective, the competitiveness of organic
product manufacturers is the ability of a company to
achieve stable success in domestic and international
markets by effectively utilizing available resources,
adhering to high standards of organic production,
meeting the growing demand for environmentally
friendly and healthy products, and offering a unique
market proposition that distinguishes it from
competitors.
Competition is highly beneficial for consumers as it
improves the quality of products and services, lowers
their costs, and provides a wider choice. Under current
conditions, organic production in Uzbekistan can
stimulate not only the agricultural sector but also many
related industries.
In today's context, environmental factors are gaining
importance in determining enterprise competitiveness.
The introduction of new ecological standards
encourages manufacturers to seek methods that
minimize environmental harm. Methods to ensure the
environmental safety of products and enhance their
competitiveness are outlined in Table 1.
Table 1. Methods of ensuring the competitiveness of enterprises for the cultivation of organic
vegetable products
Methods
Description
1
Certification
and
Compliance
Organic products must meet international standards. Certification is a key
requirement for market entry, especially for increasing export potential.
2
Efficient
Use
of
Resources
Efficient use of water, land, and other resources can reduce production
costs. Modern irrigation technologies and the use of natural nutrients play
a crucial role in this, promoting both cost reduction and ecological
sustainability.
3
Improving
Marketing
Strategies
Creating a brand and establishing trustful relationships with consumers
enhance competitiveness. Developing unique product features, such as
specific varieties, packaging, or cultivation methods, alongside targeted
advertising campaigns and online sales platforms, is essential.
4
Adopting
Innovative
Technologies
Using drones, nutrient monitoring systems, and smart agricultural
equipment improves product quality. Automation of production processes
and ensuring environmental safety are also required.
5
Developing Cooperation
Forming agricultural cooperatives helps combine resources, reduce costs,
and create opportunities for broader market access.
It is worth noting that for enterprises involved in
organic vegetable production, competitiveness is not
only about economic stability but also about social
responsibility. Such products contribute to improving
public health and protecting the environment.
CONCLUSION
Organic farming can save enterprises from bankruptcy
and contribute to the development of small and
medium-sized businesses in rural areas, as well as
create regional quality brands and promote them. This,
in turn, strengthens competition, replacing poor-
quality food products in the market with organic ones.
Improving competitiveness in managing organic
vegetable production enterprises not only ensures the
economic stability of enterprises but also contributes
International Journal of Management and Economics Fundamental
67
https://theusajournals.com/index.php/ijmef
International Journal of Management and Economics Fundamental (ISSN: 2771-2257)
to public well-being by promoting healthy food
products.
High-quality products, modern technologies, and
effective management strategies are key factors
leading enterprises to success. Therefore, consistent
reforms and the introduction of innovative solutions
are essential in this area.
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G.N.Sadikova
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G.N.Sadikova THE POSSIBILITIES OF GROWING
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INTERNATIONAL BULLETIN OF APPLIED SCIENCE AND
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G.N.Sadikova ‘‘YASHIL IQTISODIYOT”NING MOHIYATI
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