THE DECISIVE ROLE OF MEDIA LITERACY AND EDUCATION DIRECTED TO IT IN SOCIETY

This article discusses the crucial role of media literacy and education aimed at it in the life of society. Media literacy is the ability of people to correctly understand, analyze and consciously use messages coming from the media . The article discusses the role of media literacy in protecting against false information and manipulation, active participation in democratic processes, and ensuring personal development and well-being. The necessity of media literacy for the stability of society and reliable information exchange is substantiated.