This article explores the growing phenomenon of time poverty among university students, emphasizing how modern academic demands, extracurricular expectations, and digital distractions have created an overwhelming sense of time scarcity. The paper examines the root causes of time poverty, its psychological and academic consequences, and discusses possible interventions at both the institutional and individual levels. Based on qualitative analysis of literature and existing surveys, the study calls for a systemic reconsideration of time use in higher education to support student well-being and productivity.