ISSN:
2181-3906
2024
International scientific journal
«MODERN SCIENCE АND RESEARCH»
VOLUME 3 / ISSUE 9 / UIF:8.2 / MODERNSCIENCE.UZ
415
THE IMPACT OF SOCIAL MEDIA ON MODERN COMMUNICATION
Samiyeva Feruza
The student of Asia international University
https://doi.org/10.5281/zenodo.13853710
Abstract.
The word of “ social media” is ,in many procedures ,a deceptive form of
shorthand. The technology itself is not immanently social in the way that term might be
understood . To some degree , it is a device or a moderate by which people may communicate
with each other without surely being present. It is also commonly an individual medium, as
transmit television or radio are one - to -one many, while the phone is an individual medium .This
consumption of the word “ social media” is based on progress with some input by marketers
who locate it is beneficial in and out of business areas, public marketplaces, and governmental
arenas. Until now , the term stay behind most precise for the aid of discussion throughout work
procedures.
Keywords:
Social media, broadcast television, radio, political messages, commercial
spaces, political arenas, pushing products, World Wide Web, Evolution of Communication
Technologies, entity communication, electronic mail , microphones and loudspeakers, computer
–mediated distance , Alexander Bell’s invention, Changes in communication dynamics , physical
segregation of individual, consequences of obliteration of rule norms and behavior, Speed and
Reach of communication, conducted by Burke, Marlow, Lento, lynchpin, Effects on Interpersonal
communication, Relationship building, life of acquaintances.
ВЛИЯНИЕ СОЦИАЛЬНЫХ СЕТЕЙ НА СОВРЕМЕННУЮ КОММУНИКАЦИЮ
Аннотация.
Слово «социальные сети» во многих процедурах является обманчивой
формой стенографии. Сама технология не является имманентно социальной в том
смысле, в котором этот термин может быть понят. В некоторой степени это
устройство или средство, с помощью которого люди могут общаться друг с другом, не
присутствуя при этом. Это также обычно индивидуальное средство, как телевидение или
радио, которые являются индивидуальными, в то время как телефон является
индивидуальным средством. Такое использование слова «социальные сети» основано на
прогрессе с некоторым вкладом маркетологов, которые считают его полезным в деловых
областях, на публичных рынках и на правительственных аренах. До сих пор этот термин
оставался наиболее точным для помощи в обсуждении рабочих процедур.
Ключевые слова:
Социальные медиа, вещательное телевидение, радио,
политические сообщения, коммерческие пространства, политические арены, продвижение
продуктов, Всемирная паутина, эволюция коммуникационных технологий, коммуникация
сущностей, электронная почта, микрофоны и громкоговорители, компьютерно-
опосредованное расстояние, изобретение Александра Белла, изменения в динамике
коммуникации, физическая сегрегация личности, последствия уничтожения правил, норм
и поведения, скорость и охват коммуникации, проведенные Берком, Марлоу, Ленто,
краеугольный камень, влияние на межличностное общение, построение отношений, жизнь
знакомых.
ISSN:
2181-3906
2024
International scientific journal
«MODERN SCIENCE АND RESEARCH»
VOLUME 3 / ISSUE 9 / UIF:8.2 / MODERNSCIENCE.UZ
416
Introduction
It is vital to comprehend what the theory of “ communications technology “ incorporates
.The word “connections ” rather than ” data ” has been willfully utilized in an effort to capture
attention in the direction of procedures rather than an individual “communication “ itself .
Statistic movements exist to recognizable amount in the raw sense, but a far more crucial
subject is the human communication procedure . Modern technologies of communication are
recognizable as the website, the web, computer- mediated distance processing, electronic mail ,
microphones and loudspeakers, telephone switching , individualized address network, print and
the mail .These are pivotal past and progressing communications networks. Even the evolution
of the courier dove and the system of sea shootings utilized during the dark ages are recognized
connections in the progress of modern communication technologies. The cell phone, commonly
known as Alexander Bell’s invention, did without doubt manifest many features of an essential
communications technology at the turn of the century, as have many other technologies about for
hundred years.
Changes in Communication Dynamics
The effect of social media on modern communication is irrepressible. It has influenced
people of middle and older ages, and the swiftly enlarging utilization outcomes in its instantaneous
assimilation of youth. Teens established and preserve distinctive and general organizations
and connections and transmit data organized for agreement and approval by others through
social media platforms like Face book. Investigation notifies that 96% of college students
function on social media platforms basically for performance, interconnection, and association.
With such magnificent numbers, it is quite ambiguous whether there will be honor for
regulations and restrictions designed for conformity of manners throughout physical
segregation of individuals, which information technologies cannot control. On the organizational
front, college student imagine about the remarkable prejudice of a Face book profile approach
by officials of the admittance procedure while initiating long –time college selections and also
presume that poor descriptions could lead to non-acceptance. The influences of social media is
remarkable. Social media has notably altered the communication dynamics of individuals.
Technological progress and exponential development in consumption have prompt to social
media becoming a modern platform for reflective problem –solving .
Speed and Reach of communication
Speed of communication is censorious integral around the world. Research show that, it
was discovered that 58% of American usage from social media on a constant base for news,
weather, and upgrades. The speed at which they can submit a vast and sometimes common
spectators is dissimilar to anything that has ever been obtainable. With millions of followers at
their fingertips, celebrities ,legislators ,businesses and others are capable to get an spectators the
size of which would have appeared completely laughable even 20 years ago .Twitter has been the
predominant communication equipment for individual as different as movie stars to earth
superior, spreading our speedy messages under 20 personalities to millions of consumers .Not only
is the speed at which news and other stories can be obtained significant that the messages lay out
a beneficial one. In experiment managed by Burke, and Lento , they set up a link between the
usage of widely shared words as a lynchpin to Twitter popularity .This demonstrates that impact
ISSN:
2181-3906
2024
International scientific journal
«MODERN SCIENCE АND RESEARCH»
VOLUME 3 / ISSUE 9 / UIF:8.2 / MODERNSCIENCE.UZ
417
is about forging a meaningful relation with assistants irrespective of who they are. Supply
regularly helpful by the tweeter’s audience is the strongest guide of traditional authority.
Relationship Building
Social media allows people to share a wide range of data about themselves, and others
are supplied with access to this information. It is attainable to get to know people on the base of
their stated likes or dislikes ,to follow them as they journey to diverse nature around the world
by checking in online , or to communicate throughout emails or chat boxes and illustrate how one
feels at all times by utilizing emoticons. This generates the intuition that the social media user is
very close to contacts with whom he or she is communicating ,whether they live near or far from
the user, and can also ‘maintain’ a deep, strong friendships .What is becoming visible, however,
is that instead of connecting us together, social media is creating a more individualistic society.
Social media platforms have mature regularly over the years and have become the most
crucial modality for people to communicate, express opinions, and share ideas among each other,
globally .It has strained the world to come closer and impact the procedure of globalization. It has
revolutionized the way people work, think and communicate, and has redefined the process of
creating societies that are contemporary and practical. While the debate rages on about some of
the invasive features of its impact and effect, social media continues to rise in strength , size and
importance .In the future, social media modality will further enhance the interacting , connected
,creative, and experimental society, from a business standpoint, markets will grow further submit
a level that is sincerely global , not affected by any barriers of public or governmental sections.
And its modality of demonstrating creativity and thinking should be encouraged , but should be
self- controlled only if detrimental.
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2181-3906
2024
International scientific journal
«MODERN SCIENCE АND RESEARCH»
VOLUME 3 / ISSUE 9 / UIF:8.2 / MODERNSCIENCE.UZ
419
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