Nargiza Kuldasheva
Information technology and the digital economy open up new opportunities for all sectors of the economy.Today,the economy isundergoing fundamental changes as a result ofthe rapid development of information technologies, and their use is also very fast. In particular, the
dynamics of the development of Informatics and its products, as well as business development opportunitiesbased ontheuse ofInternettechnologies, have increasedthe role and importance of the use of information technologies in business processes in the new
economy or digital economy. The world economy has changed because of the great development andapplicationofthis technology.Businesses are forcedto survive ina modern economy where the global market is characterized by competition, a variety of products and
services, and a short product life cycle. In the digital economy, information technologies create opportunities for specialization and cooperation between companies from different regions by reducing transaction costs, facilitating access to foreign markets and promoting the development of new e-business models. The purpose of this article is to present the importance ofinformationtechnology inthe economy,the trends of computerizationandthe opportunities offered by this technology, in which consumers have quick and easy access to the global market, as well as information about goods and services. In the digital economy, the use of information technologies opens up new opportunities for businesses to access global markets, as well as to develop their business online. The full realization of this potential is important for new businesses and companies that can compete and create competitive advantages on a global scale
