THEORETICAL ASPECTS IN THE FORMATION OF
PEDAGOGICAL SCIENCES
International scientific-online conference
76
MARKETING RESEARCH OF CUSTOMER DEMAND AND FACTORS
AFFECTING THE CREATION OF SOFTWARE PRODUCTS
Ibragim Rayimbayev
Phone number: +998 90 920 33 36
https://doi.org/10.5281/zenodo.14061688
Abstract.
This study explores the factors influencing customer demand in
the software industry and the role of marketing research in shaping the
development of software products. As the digital landscape evolves,
understanding customer needs becomes increasingly complex, with demand
driven by a variety of macroeconomic, microeconomic, technological, and
regulatory factors. This research employs both quantitative and qualitative
research methods, including surveys, interviews, and competitor analysis, to
gain insights into customer preferences and market trends. The findings reveal
that factors such as economic conditions, technological advancements, and
industry-specific requirements significantly influence software demand.
Additionally, emerging trends like remote work solutions and cybersecurity are
shaping the future of software development. The study also emphasizes the
importance of Agile methodologies, specifically Scrum, in managing software
development projects and ensuring alignment with customer expectations. The
results provide valuable insights for software companies looking to adapt to
evolving market conditions, meet customer needs, and maintain a competitive
edge.
Keywords.
Software Demand, Marketing Research, Customer Preferences,
Software Development, Agile Methodology, Scrum, Technological Trends,
Economic Factors, Competitor Analysis, Software Industry
Introduction.
In the modern digital landscape, the software industry is a
key driver of innovation, transforming industries and altering how businesses
operate globally. As the demand for software grows, it is critical for companies
to understand not only what customers desire in terms of functionality but also
the underlying economic, technological, and social factors influencing these
demands. The development of software products represents a complex
interaction between technological progress, market trends, regulatory
environments, and user expectations. This research seeks to explore the various
factors that shape customer demand for software and how companies can
conduct marketing research to better align their products with these needs.
THEORETICAL ASPECTS IN THE FORMATION OF
PEDAGOGICAL SCIENCES
International scientific-online conference
77
In recent years, the pace of software development has accelerated, largely
driven by advancements in digital solutions such as artificial intelligence, cloud
computing, and blockchain. At the core of this transformation is the need to
deeply understand customer preferences. However, this is not limited to
identifying new applications or systems but extends to understanding broader
industry trends, macroeconomic factors, and specific business requirements.
This multifaceted approach to demand analysis is essential for software
developers and strategists to stay competitive in an increasingly complex
market.
The information and communication technology (ICT) sector, particularly
in emerging economies like Uzbekistan, is undergoing rapid growth. The
growing emphasis on high-tech production, digital transformation, and the
increasing number of start-up projects is indicative of the evolving software
market. This research examines the role of customer demand in software
development and the essential marketing research methods that allow
companies to anticipate market changes and ensure long-term success.
Methods.
To understand the factors affecting software demand, a
comprehensive research approach was utilized, combining both quantitative
and qualitative techniques. The research methods included:
1.
Quantitative Research: Surveys, statistical analysis, and market data were
employed to understand the demand for various types of software, including
custom-built solutions, Software-as-a-Service (SaaS), and mobile applications.
Data on consumer preferences and industry-specific requirements, such as
healthcare (e.g., Electronic Health Record systems) and retail (e.g., e-commerce
platforms), was also collected to gauge market trends.
2.
Qualitative Research: Interviews with industry experts, software
developers, and customers were conducted to gain deeper insights into
consumer needs and challenges. Focus groups provided additional qualitative
data on how customers perceive software products, what features are most
valued, and what barriers they face in adoption.
3.
Competitor Analysis: An analysis of competing software companies
helped identify market leaders, emerging trends, and potential gaps in the
market. By comparing products, services, and marketing strategies, companies
can better understand how to position themselves within the competitive
landscape.
4.
Trend Analysis: Emerging trends in technology and customer behavior
were studied, with particular attention to the rise of remote work solutions,
THEORETICAL ASPECTS IN THE FORMATION OF
PEDAGOGICAL SCIENCES
International scientific-online conference
78
cybersecurity needs, and the growing importance of user experience (UX) in
software products. This analysis is vital for companies to predict the future
direction of the market and align their product development efforts accordingly.
Results.
The research revealed several key factors influencing customer
demand for software products. These factors can be broadly classified into
macro and micro factors, industry-specific requirements, and emerging
technological trends.
1. Macroeconomic Factors
Economic Conditions: Global economic trends, such as economic growth
or recessions, significantly influence software demand. For example, during
periods of economic expansion, businesses are more likely to invest in advanced
software solutions that improve efficiency and drive growth.
Technological Advancements: Innovations such as cloud computing,
artificial intelligence (AI), and blockchain are reshaping software demand.
Companies increasingly require software that integrates these technologies to
enhance operational efficiency and data security.
Regulatory Factors: Legal frameworks such as GDPR (General Data
Protection Regulation) in Europe and HIPAA (Health Insurance Portability and
Accountability Act) in the U.S. affect software demand, particularly in industries
like healthcare and finance where data privacy and security are paramount.
2. Microeconomic Factors
Company-Specific Needs: The internal growth of companies—through
mergers, acquisitions, and expansion—drives demand for customized software
solutions. Additionally, companies are often seeking software to modernize
outdated IT infrastructures and streamline operations.
Competitive Environment: The increasing number of software providers
and solutions in the market means that companies must offer unique
functionalities or superior customer service to differentiate themselves.
3. Industry-Specific Demand
Different industries have distinct software needs. For instance:
Healthcare: Demand for Electronic Health Record (EHR) systems,
telemedicine platforms, and health data analytics is growing as the healthcare
sector embraces digital solutions.
Retail: E-commerce platforms, customer relationship management (CRM)
systems, and inventory management solutions are in high demand as the retail
sector undergoes digital transformation.
THEORETICAL ASPECTS IN THE FORMATION OF
PEDAGOGICAL SCIENCES
International scientific-online conference
79
4. Technological Trends
Remote Work Solutions: The shift towards remote work has led to
increased demand for collaboration tools, VPNs (virtual private networks), and
remote desktop software.
Cybersecurity: As data breaches become more frequent, organizations
are seeking software that offers enhanced security features, such as encryption
and multi-factor authentication.
Automation and AI: Automation in software development and machine
learning algorithms are increasingly being integrated into software products to
improve user experience and operational efficiency.
5. Customer Preferences
Software buyers tend to prioritize the following characteristics when
choosing a product:
Ease of Use: Simple, intuitive interfaces that require minimal training.
Scalability: The ability to scale the software as business needs grow.
Integration Capabilities: Seamless integration with existing systems.
Cost: Competitive pricing that aligns with the company’s budget and
resources.
After-Sales Support: Strong customer service and technical support.
6. Barriers to Adoption
Despite the growing demand, several barriers exist that prevent companies
from adopting new software:
High Costs: Software implementation and maintenance costs can be
prohibitive for smaller businesses.
Complexity: Some software solutions are difficult to implement and
require significant training, which may discourage adoption.
Compatibility Issues: Older systems or legacy software may not
integrate well with newer solutions, leading to resistance from businesses.
Discussion.
The research highlights the complexity of understanding
customer demand in the software industry. It is evident that both
macroeconomic and microeconomic factors influence software demand, and
companies must be agile in responding to these shifts. The global economic
landscape, technological advancements, and regulatory changes will continue to
shape the software market, making it crucial for companies to stay ahead of
these trends.
Effective
marketing research
is essential for software companies to better
understand customer needs and tailor their products accordingly. By leveraging
THEORETICAL ASPECTS IN THE FORMATION OF
PEDAGOGICAL SCIENCES
International scientific-online conference
80
both quantitative and qualitative research methods, businesses can gain a
comprehensive view of the market and customer preferences. Competitor
analysis and trend forecasting further equip companies to make informed
decisions and anticipate future market shifts.
The adoption of
Agile methodologies
, such as the Scrum framework, can
offer significant advantages in managing software development projects. Scrum
emphasizes collaboration, regular feedback, and iterative development, which
are essential for responding to customer demands and delivering high-quality
software products. Furthermore, the role of project managers is crucial in
ensuring that customer requirements are accurately translated into software
solutions and that development timelines and budgets are adhered to.
Conclusion.
The findings from this research underscore the importance of
marketing research in understanding customer demand in the software
industry. The integration of macroeconomic, microeconomic, and technological
factors into the development process allows companies to create software
products that meet both current and future customer needs. By employing Agile
methodologies and keeping a close eye on emerging trends, software companies
can position themselves for success in a highly competitive and dynamic market.
Moreover, the study emphasizes the importance of qualified leadership in
software development projects. The ability of project managers to navigate
complex stakeholder relationships, manage resources, and ensure alignment
with customer expectations plays a pivotal role in the success of software
projects.
As the software industry continues to evolve, businesses must remain adaptable
and customer-focused to thrive in this rapidly changing environment.
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PEDAGOGICAL SCIENCES
International scientific-online conference
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