Аннотация
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Библиографические ссылки
Using modern trends in hotel marketing, which in turn leads to the development of the hospitality industry.
Using modern ideas to attract tourists (guests) to hotels.
Develop modern, ready-made plans for hotel operations.
Conducting hotel marketing research that helps in developing hotel service.
Using a comprehensive marketing strategy to promote hotels and attract tourists (guests).
References
Al-Malkawi, Omar Jawabreh, (2012), Hotel Marketing, 1st edition, Al-Warraq Publishing and Distribution Foundation, Amman, Jordan.
Abu Rumman, Asaad Hammad and Al-Diwaji, Abi Saeed, (2000), Tourism and Hotel Marketing, Scientific Concepts and Foundations, 1st edition, Dar Al-Hamid for Publishing and Distribution, Amman, Jordan.
Robert Reid and David, Bojanic, (2007), Hospitality Marketing Management, Mars Publishing House, Riyadh, Kingdom of Saudi Arabia.
Al-Hadid, Ibrahim Ismail Hussein, (2010), Tourism Marketing Management, first Arabic edition, Dar Al-Assar Al-Alami for Publishing and Distribution, Amman, Jordan.
- Al-Malkawi, Omar Jawabreh, (2008), Principles of Tourism and Hotel Marketing, 1st edition, Al-Warraq Publishing and Distribution Foundation, Amman, Jordan.
