Authors

  • Safina Farida Axatovna
    Teacher Of German Language, The Faculty Of Foreign Languages At Jizzakh State Pedagogical University (Uzbekistan)

DOI:

https://doi.org/10.37547/ajps/Volume04Issue03-07

Keywords:

Formal tone casualness verbal and non-verbal influence

Abstract

The problem of business communication has been relevant and in demand at all times. Since the emergence of joint activity and the need for people to agree among themselves to get the desired result, the question of the effectiveness of communication has arisen. What is a person in the process of communication? Can people live and create together? Do they really do nothing but prick each other like hugging porcupines, as A. Schopenhauer believed, and exterminate themselves by exchanging exhaled nitrogen in communication, as P. Y. Chaadaev claimed? Or, as D. S. Likhachev believed, by communicating, people create each other, become better, wiser? These questions have been topical for many years, and there are as many answers as there are variants of human behavior in communicative activity.

References

Gee, James P. An Introduction to Human Language: Fundamental Concepts in Linguistics. New Jersey: Prentice Hall. 2000

Averchenko L. K. Management of communication. - Moscow: INFRA-M, Novosibirsk: NGAEiU, 2001.

James D. Effective Self-Marketing: The Art of Creating a Positive Image. - Moscow: Filin, 1998.

Heckhausen H. Motivation and activity. - Moscow: Pedagogy, 1986.

Kramsch, Claire. 2005. Language and Culture. Oxford: Oxford University Press

Kroeber dan Kluckhohn. 1952. Culture, a critical Review of Concepts and Definitions. Chicago: Universit of Chicago Press

Jaeger Jan. Business Etiquette: How to Survive and Succeed in the Business World. - Moscow: John & Sons, 1999.