Theoretical aspects of student and youth travel and strategies for its development

Student tourism is a growing travel industry segment, with young people increasingly seeking educational and cultural experiences abroad. This article studies the concept, characteristics, and types of student and youth travel based on scientific research conducted on the basis of international experiences. Students, young people and their travel, types, characteristics, and motivations of participants in student tourism are researched. Marketing strategies for the development of student tourism are also presented based on this theoretical research.