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PROSPECTS FOR THE DEVELOPMENT OF E-COMMERCE IN THE
REPUBLIC OF UZBEKISTAN
Ismailova Yulduz
Master at the University of Management and Future Technologies,
https://doi.org/10.5281/zenodo.14792433
Electronic commerce (E-commerce) is a sphere of the digital economy that
includes all financial and trade transactions. In simple words, e-commerce is the
business of buying and selling goods and services over the Internet. On the
territory of the Republic of Uzbekistan, this industry can be called relatively
new, as in our country it began to develop in 2004. On April 24, 2004, No. 613-
11, the Law of the Republic of Uzbekistan “On Electronic Commerce” was
adopted. The purpose of this law is to regulate relations in the field of electronic
commerce. The main categories of e-commerce today are:
1. Business-to-business (B2B);
2. Business-to-consumer (B2C);
3. Consumer-to-consumer (C2C).
The B2B (business-to-business) class includes large and small wholesale
electronic commerce between legal entities-enterprises and organizations of
various forms of ownership.
The B2C (business-to-consumer) class is another common category of e-
commerce, which involves the interaction of legal entities and individuals.
The C2C (consumer-to-consumer). This is a consumer-to-consumer
interaction class. These can be e-commerce systems designed for electronic
interaction between individuals: Internet bulletin boards, electronic auctions.
Currently, modern man in the era of technology is accustomed to the
convenience and comfort of his life. The online environment is a convenience
that has become an integral part of our lives. Since e-commerce now combines
such global categories as online sales, online banking, ticket and hotel bookings,
transactions in payment systems, online marketing and advertising.
E-commerce
has many benefits, below are some of them:
1. Cost reduction. E-commerce simplifies business processes in many
industries. For example, to open an online store you do not need to rent physical
space or hire sales staff and delivery staff. All actions can be automated, and, if
the product is electronic, then the delivery service can be simplified several
times. All actions can be automated, and, if the product is electronic, then the
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delivery service can be simplified several times. As a result, transaction costs are
lower, which affects the cost of products or services.
2. Expanding the target audience. Through the Internet you can sell all over
the world without much expense. Of course, if the business is related to physical
goods, then you will have to rack your brains with delivery. A simple solution is
cooperation with transport companies. But if you sell electronic goods, services -
e-books, programs, services, etc., then the market is unlimited.
3. Fewer intermediaries. E-commerce allows you to work directly with the
manufacturer, eliminating the chain of intermediaries. This creates a direct
channel between the seller and the buyer, which affects the cost of goods and the
quality of service.
When entering and developing e-commerce, along with the advantages,
some problems arose, the solution of which will lead online business to more
comfortable conditions for users: One of the main problems is the narrow circle
of Internet users in Uzbekistan, and most of them are not inclined to engage in
online shopping. In addition, the statistical factor also has a great influence,
that
is, different average indicators of users: the Internet and the average resident of
Uzbekistan, primarily in terms of material well-being, technical training and
level of education. This factor, on the one hand, makes the use of Internet
commerce an ideal tool for promoting computer hardware, software and
complex electronics. On the other hand, this same factor makes the use of the
Internet less effective for promoting consumer goods.
At the moment, there are several ways to develop e-commerce:
1. Improve payment systems to simplify online transactions. Uzbekistan, for
example, needs to simplify the processes that allow merchants to accept online
payments. Greater access to smartphones, which are used for mobile banking
apps, digital wallets and QR codes, could be achieved by reducing or eliminating
tariffs on smartphone imports.
2. Make delivery services more reliable and less expensive. Consumers need
confidence that they will receive their online orders on time. While basic
coverage by postal services is high, some still face problems. Delivery options
need to be expanded almost everywhere to meet the needs of online consumers
who need to be able to track their purchases and redirect deliveries from home
addresses to additional collection points, such as parcel lockers, if necessary.
The capabilities of services providing integrated storage and delivery should be
developed, since such a service is not enough. Providing this type of service will
contribute to the growth in the number of e-commerce merchants.
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Another solution for the development of e-commerce is advertising, the
dissemination of information to a potential audience through marketing tools,
which is collectively called e-commerce marketing. E-commerce marketing
includes the methods and tools used by a company to find new customers and
guide them through the purchasing process, as well as to attract existing
customers.
E-commerce marketing works by sending store visitors through the
customer lifecycle, getting those customers through the top of the ecommerce
sales funnel, and ultimately converting them into paying customers. Based on
the proposed methods in the Republic of Uzbekistan, it is possible to consider
the prospects for further development of the e-commerce industry. To do this,
we need to take the issue of e-commerce more seriously, create conditions and
improve the skills of specialists in this field. Increasing levels of education
towards the latest innovative technologies among the population Republic of
Uzbekistan also serves as good progress towards the development of a relatively
new business sector of the economy.
List of used literature:
1.
Azriliyan A.N. Big Economic Dictionary / Ed. A.N. Azriliyana. M.: Institute
of New Economics, 2008.
2.
. Law of the Republic of Uzbekistan “On Electronic Commerce” No. 613-II
dated April 29, 2004, Tashkent.
3.
Gavrilov, L. P. Electronic commerce: textbook and workshop for bachelor’s
and master’s degrees / L. P. Gavrilov. — Moscow: Yurayt Publishing House,
2018.
4.
Kalinina A. E. Internet business and electronic commerce: textbook
[electronic resource] / A. E. Kalinina. – Volgograd: 2004
