INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 08,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
652
WAYS TO INCREASE THE COMPETITIVENESS OF ENTERPRISES IN THE
DIGITAL ECONOMY
Davlatova Nilufar Avazovna
Asia International University, Bukhara, Uzbekistan
Abstract:
This article discusses ways to increase the competitive resilience of enterprises in the
digital economy, theoretical and practical views on them, and the formation of competitive
resilience in various ways due to the digital economy.
Keywords:
digital economy, industrial enterprises, digital technologies, innovations, enterprise,
profit, profitability, cost price, financial control, factors, digital economy , digital marketing ,
internet platforms, IT, e-commerce , digital technologies.
Digitalization is driving the growth of the global economic horse, for example, according
to estimates by the prestigious McKinsey Global Institute consulting company, the use of the
latest digital technologies will lead to an increase in gross domestic product (GDP) by 2025.
Worldwide. 3-6 trillion dollars According to the company's estimates, 12 types of high
technologies (mobile Internet, advanced robotics, cloud technology, renewable energy, Internet
of Things (IoT) data) will contribute to this growth. wireless transmission, mobility and
artificial intelligence, etc.). Currently, large companies around the world are aware of the reality
of digitalization and have instructions for modernizing cloud technologies and network
infrastructure. Digitization, the formation of a digital economy opens up great opportunities for
consumers, the state, and society as a whole . In the process of research, scientific research was
conducted on the role of the application of the digital economy in enterprises in increasing the
competitiveness of enterprises. The article used scientific observation, abstract-logical thinking,
comparative analysis, data grouping, scientific observation, and descriptive statistical
comparison methods . The digital economy is of particular importance in the development of
entrepreneurship in enterprises. In the current era of the digital economy, it can be observed that
the rules of running an enterprise are also changing. In the conditions of a traditional economy,
buyers are satisfied with whatever goods or services are offered by the manufacturer, while in
the conditions of a digital economy, the consumer expresses his desires and offers to the market.
Digital transformations force enterprises to improve the conditions of their enterprises in order
to connect to the modern market. As a result of reducing costs in the digital economy, the cost
of services provided becomes cheaper, creating new areas of income. In addition, as a result of
the development of digital entrepreneurship, goods and services are quickly offered to global
markets, and information about these goods and services is provided to any region of the world.
Digital entrepreneurship creates opportunities for the development of new business models,
access to new markets. Digital entrepreneurs introduce new technologies into production and
implement automation processes. Digitalization and globalization are inextricably linked. In the
conditions of the digital economy, enterprises create new combinations of production, apply
various new technologies to their activities. Currently, new forms of enterprises are developing
worldwide, namely digital enterprises, innovative entrepreneurship, venture entrepreneurship,
INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 08,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
653
etc. In the conditions of the formation of a digital economy, the introduction of innovations and
modern information technologies into the production process leads to the emergence of new
knowledge-oriented sectors of the economy. The formation and development of the innovative
sector of the economy, as well as "digital entrepreneurship", creates an opportunity for
manufacturers to increase their competitiveness . As a result of rational economic reforms
carried out to develop, renew and modernize our economy, today the development of the digital
economy is being achieved. In particular, great importance is attached to the effective
implementation of digital technologies in the activities of business entities, which are the main
type of digital economy, and the sequence of actions that must be taken in them to implement
the digital transformation process. The following methods were used to study the features of
digitization of real sector enterprises, the role and importance of using digital technologies. The
main goal of the digital transformation of an enterprise , in our opinion, is to create conditions
for increasing its competitiveness and increasing the economic efficiency of production
activities . In accordance with the purpose of the digital transformation task, enterprises can be
classified as follows:
- organization of production of competitive products;
- achieving high efficiency, adaptation of production and organizational processes;
- increasing the investment attractiveness of the enterprise;
- increasing the flexibility and transparency of the management system, which guarantees the
economic efficiency of the enterprise, etc. In the digital economy, the digitization process is
very important in increasing the competitiveness of enterprises. After a proper assessment of
the risks of benefits and losses that the digitization process can bring, a plan for implementing
this process is drawn up. In general, the development of the concept and strategy of a digital
enterprise is carried out in the following stages. The digital transformation of an enterprise goes
through several stages, assessing the level of use of digital technologies in the current state of
the enterprise and setting specific goals. Developing a sequence of work and a strategy that
should be implemented based on the set goals. To implement the digital transformation of
production, horizontal and vertical integration of production systems is necessary, and a
significant part of the currently used information systems can exchange information, but their
compatibility must be ensured at all levels, both within the enterprise and between interacting
enterprises. Creating a single information space allows for quick and timely exchange of
information between automated enterprise management systems and industrial equipment.
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ISSN: 2692-5206, Impact Factor: 12,23
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Journal:
https://www.academicpublishers.org/journals/index.php/ijai
654
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