Volume 04 Issue 11-2024
86
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
11
P
AGES
:
86-92
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
ABSTRACT
The article talks about the development of digitalization in tourism. The authors note the motives of the tourism
market entities in the use of digital technologies. It was noted that digitalization is a new form of communication
between producers and consumers of tourism services, which will become a source of competitive advantages for
tourism organizations.
KEYWORDS
Digital technologies, tourism, tourist services, online reservations, mobile applications, digital technologies in tourism.
INTRODUCTION
The global tourism industry is undergoing radical
changes related to technology. Over the past decade,
technological advances have significantly changed the
process of researching and booking travel services.
Digital technologies are becoming the main focus of
the culture and tourism development strategy in the
cities of the future.
Digital technologies in the urban space bring tourists
immediately to the urban environment with to join
contribution adds and their own their travels to plan
Research Article
USE OF MODERN MANAGEMENT MECHANISMS IN DIGITALIZATION OF
TOURISM SITUATION LEARNING
Submission Date:
November 09, 2024,
Accepted Date:
November 14, 2024,
Published Date:
November 19, 2024
Crossref doi:
https://doi.org/10.37547/ijmef/Volume04Issue11-08
Asadullina Nailya Ramilevna
Dosent, Tashkent State Agrarian University, TSAU, Uzbekistan
Normurodov Sarvar Norboy o’g’li
Assistant, Tashkent State Agrarian University, TSAU, Uzbekistan
Journal
Website:
https://theusajournals.
com/index.php/ijmef
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Volume 04 Issue 11-2024
87
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
11
P
AGES
:
86-92
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
independently, to communicate with local residents
through a headset with simultaneous translation, to
receive personal recommendations for visiting
museums and places of recreation and entertainment,
taking into account its advantages.
The tourism sector, which is the most active in the
introduction of digital technologies, has not been left
out of the digitalization process. The use of new digital
technologies in the field of tourism is constantly
expanding, they are becoming more accessible to
everyone.
Due to the widespread development of the Internet, it
is possible to accurately analyze the wishes of tourists,
taking into account the places they visit. has a
significant positive impact on development. Internet of
Things technologies in the field of tourism include the
emergence of technical tools such as geolocation
bracelets, mobile guides, ticketing software, and
virtual reality technologies.
Modern software is quick to the advantage of the
tourist can respond with, help you search for a
destination and rate the country's tourist attractions.
Based on this information, you can analyze the profile
of the tourist, the objects visited, the time of visiting
the tourist places, etc. Due to the fact that there are
almost no special time and material costs for
conducting surveys of tourists and their statistical
processing, you can use the Internet to analyze tourist
preferences, anticipate their changes, and make sure
that existing tourist offers meet the needs of the client.
Digital marketing has become an important part of the
modern economy as a means of promoting a product
or service. Each of the market main segment digital
technologies using developing, using them to increase
sales, increase brand awareness and create certain
trends related to the company or organization.
Tourism is the shortest and most effective way to
achieve the goal of digital technologies method that
knows The last one user travel since it can be
thousands of kilometers away from the route, digital
advertising plays an important role in the field of
tourism [1].
"Today, 3.5 billion people are connected to the
Internet. This number includes people of different
ages, incomes and social status. This indicator is
growing every year. If it was considered that the
Internet was used mainly by young people, now it is
more and older, and especially abroad. they use social
networks every day and use the Internet to search for
information, "said Dulat Iman, director of the PR and
marketing department of the Kazakh Tourism national
company.
As source material, we used statistical data describing
the development of digital technologies in the field of
tourism, analytical reports on the study of online sales
of tourist services in Russia. The Federation and the
World [2].
Exploring the impact of digital technologies on the
development of the tourism market and the creation
of a traveler-friendly urban environment.
Volume 04 Issue 11-2024
88
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
11
P
AGES
:
86-92
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
Global tourism growth has increased over the past six
years, and globally, around 350 million international
tourist arrivals are expected to reach 1.8 billion by
2030, according to the UNWTO.
That's it along with it is now 2021 in the second half
tourism activity is expected to decline by 50 percent,
with the forecast for total export earnings from
international tourism this year falling to $0.9 trillion
from $1.75 trillion in 2019.
According to the Master Card Global Destination Index,
looking back, total international overnight arrivals
grew 140.3% from 2009 to 2018, total international
overnight arrivals grew 176% from 2009 to 2018, and
tourism spending grew 197%. increased.
In 2019, global tourism activity grew by 3% to 4%, with
Europe expected to grow by 6%. However, in an EC
survey of available tourism supply, only 9% of tourism
services in the EU are available, leaving a large gap
between supply and demand. present done that guess
done the world tourism organization the figures
published by show that the total export earnings from
international tourism reached 1.7 trillion dollars in 2018
and increased by 4% compared to 2017 [3].
The strategy until 2035, developed by the Ministry of
Economic Development of Russia, aims to develop
domestic and inbound tourism in Russia by creating
conditions for the formation and promotion of a high-
quality tourist product. The document was approved
by the government of the Russian Federation on
September 20.
Along with other means, tourism in Russia will also
develop using digital technologies. The main tasks of
digital technologies in tourism:
✓
state touristic services electron to form
transfer;
✓
tourism market participants for electron
report provide the opportunity to give;
✓
of information to repeat road not to put to
unify state information systems in the field of tourism.
Strategy creating a better customer experience and
requires the creation of an online platform integrated
with external data sources to unite all market
participants. Various blocks, services and mobile
applications can be developed on the basis of the
platform, which perform functions aimed at
developing the system of promoting the tourist
product of the Russian Federation [4].
One of the important tasks of the development of
domestic and inbound tourism is the conditions for the
formation of a tourism ecosystem that unites all
market participants on an online platform to form the
best customer. is to create. External data sources and
experience integrated with social platforms (Koroleva,
2018).
Blocks, services and mobile applications that perform
various functions aimed at the development of the
tourism product of the Republic of Uzbekistan on the
basis of the platform. Among the "important digital
solutions", the President of the Republic of Uzbekistan
emphasized:
centralization of efforts to create
Volume 04 Issue 11-2024
89
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
11
P
AGES
:
86-92
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
and promote the tourist market, further
development of the tourist product of the
Republic of Uzbekistan.
multilingual tourist assistance services,
including information services, navigation services
current reach and development
increasing the availability, quality and
attractiveness of tourist services, tourism of resources
use efficiency increase in order to self-service;
development and implementation of an
electronic tourist guest card and similar mobile
application in cities applications constituent entities of
the Republic of Uzbekistan (for mobile devices
analogue of international maps and applications.
I can use public transport, find out about cultural
events and activities, get discounts when visiting
tourist exhibition facilities, as well as provide other
benefits);[5].
If we look at the mentioned information, let's study the
tourism platform developed in the Russian Federation.
One of the indicators of the development of
information technologies and their spread is the share
of online booking of tourist services. According to
researchers, the size of the online travel booking
market is growing gradually. (Analytica ..., 2016).
The travel market in Russia is almost 800 billion rubles
(2017) with steady growth of just over 20% per year
(Travel ..., 2018) (Table 1).
Table 1
Tourism companies and in organizations number of workers, people
2019
2020
2021
2022
2023
Total ( without seats )
2 920
2 330
1 956
2 793
3 490
of them :
men
1 695
1 324
1 128
1 837
2 241
women
1 225
1 006
828
956
1 168
higher
1 595
1 229
1 048
1 285
1 862
including professional tourism education
404
249
246
256
379
medium special
1 175
935
716
1 345
1 344
including professional tourism education
134
88
72
125
122
others
150
166
192
163
203
Comrades
313
157
158
342
387
Employees
tourism in the field
teaching with depends expenses , thousand
soum
534
825.5
214,83
5.4
74
649.0
-
-
Online sales of travel services are popular with a
narrow range of consumers: air and railway tickets
Volume 04 Issue 11-2024
90
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
11
P
AGES
:
86-92
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
20% of Russians shop online, 12% buy hotels and travel.
In 2017, half of the sales of the Travel market were air
tickets (Figure 2).
The largest part of the investment coming from online
services is considered avi. Browser shopping is popular
among buyers who want to save money, because the
cost of the service on the website tends to be minimal,
but at the same time, search queries are popular on
these sites, and most users make purchases through
programs.
The Travel market in the Russian Federation has good
growth potential: the audience can increase due to
those who plan to start booking online tickets 1.8
times, hotels / tours - 2.4 times. The greatest potential
for growth in the segment of the young audience is 18-
24 years old - 3.5 times ( A nalyti c a ..., 2016). The
growth of the online tourist services market is limited
by the unstable economic situation in the country and
the resulting lack of vacation travel among many
Russians [5 - 6].
Figure 2. 2017 in Russia in the Federation Travel structure
of the market.
Volume 04 Issue 11-2024
91
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
11
P
AGES
:
86-92
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
The conditions and visa procedures at the airport for
foreign tourists of the Republic of Uzbekistan should
be simplified, the airport staff should be among those
who know foreign languages and have a tourist
consciousness. must be selected. Below is a SWOT
analysis of the tourism business of the Republic of
Uzbekistan.
Marketing research of the market of tourist services
lays the groundwork for the effective use of the
country's territorial potential, because initially
marketing research in the field of tourism is aimed not
only at studying the demand and identifying its
potential customers, but also at forming the demand
itself. development of the existing tourist potential of
certain regions and its use [8].
CONCLUSION
The process of digitization of the tourism industry will
help to increase its competitiveness, because
customers will improve the quality of service and
tourism service companies will get more income from
their activities. Thus, under the influence of digital
transformation, important trends have emerged in the
field of tourism. Use of opportunities of innovative and
digital technologies in the field of tourism modern
digital in the world tourism field competitive has a
positive effect on being.
Based on the research conducted by foreign
consumers segments socio-demographic factors with
found out they are presented as follows: English - 10%
of the total tourist flow in Uzbekistan, age - from 35 to
54 years, secondary and higher education, 26% - family;
the second group - Koreans make up 8% of the tourist
flow, aged 25 to 54, higher education, 39% - married
couples; Group 3 - French - 6% of the flow of tourists
aged 25 to 54 years, secondary and higher education,
32% married; From 4 years - Germans from 35 to 54
years old, higher and secondary education, 24% -
married couples; 5 group-Japanese - 1% of the tourist
flow, 45-65 years old, higher education, married
couples make up 10%.
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International Journal Of Management And Economics Fundamental
(ISSN
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VOLUME
04
ISSUE
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P
AGES
:
86-92
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
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