This article analyzes the role of influencer marketing in enhancing the effectiveness of digital advertising and explores the opportunities for reaching new consumer segments in the global market. For this purpose, recent studies, statistical data from 2020–2025, and examples of influencer marketing strategies employed by major global brands (such as Nike and Coca-Cola) have been examined.
N. Yahyokhonov, LEGAL REGULATION OF ENTERPRISES’ FOREIGN ECONOMIC ACTIVITIES IN INTERNATIONAL MARKETS , International Journal of Political Sciences and Economics: Vol. 1 No. 3 (2025): International Journal of Political Sciences and Economics
Copyright (c) 2025 N. Yahyokhonov
This work is licensed under a Creative Commons Attribution 4.0 International License.
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