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INGLIZ TILIDAGI IJTIMOIY REKLAMALARNING GENDER VA LINGVISTIK ASPEKTLARI

Nazokat Kalantarova

Ushbu maqolada ingliz tilidagi ijtimoiy reklamalarning gender va lingvistik aspektlari tahlil qilinadi. Reklamalar jamiyatdagi stereotiplarni shakllantirishda muhim rol oʻynaydi, shuning uchun ularning gender va tilga oid jihatlari alohida e’tiborga loyiqdir. Maqola, gender tengligi, tilning genderga ta’siri va reklama tilining jamiyatdagi ijtimoiy rollarni qanday aks ettirishi haqida batafsil maʻlumot beradi. Tadqiqotda ingliz tilidagi reklamalarning tilshunoslik va gender nuqtai nazaridan tahlil qilinadi va shu asosda yangi reklama yaratish boʻyicha takliflar taqdim etiladi.

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