LINGUISTIC AND PRAGMATIC APPROACHES TO NEWSPAPER CLICHES IN MODERN

This article considers the issue of analyzing modern newspaper clichés based on linguistic and pragmatic approaches. Newspaper clichés are expressions that are repeated in a specific language and are widely used through the media, which reflect the stylistic richness of the language and perform specific pragmatic functions in mass communication. The article analyzes the linguistic features of the use of clichés, their lexical-semantic structure, as well as contextual and cultural factors. The research is aimed at identifying the communicative functions of clichés in newspaper texts and highlighting the strategies for influencing readers through them. The linguistic and pragmatic approaches to this issue are studied in a comparative manner, and conclusions are drawn based on the results of the analysis.